Atera Nyc (A) (B) And © Case Study Analysis

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Atera Nyc (A) (B) And © Case Analysis

Atera Nyc (A) (B) And © Case Study Analysis is a widely known name of a New York based, world's leading company in the food and drink industry. company is a leading brand in convenient snacks, foods and beverages with its presence in about 200 nations.
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The report contains a deep analysis of various aspects of the social responsibilities of major business in the food and drink market in general, and Case Help in specific. It likewise provides an analysis of the growing health and environmental issues including obesity, heart diseases, ecological devastation and so on in the Western countries and the function of the companies in the food and drink market to deal with these problems. The report likewise offers an examination of the degree of sustainability and CSR in the Atera Nyc (A) (B) And © Case Study Solution's business technique in addition to the decision of how Case Study Help creates value for its consumers. Moreover, the report likewise provides particular tactical options for Case Solution to incorporate the criticism over its social responsibility with certain recommendations and an application plan.

Problems Recognition

The huge food and drink business was going through a criticism over its responsibility towards various social and eco-friendly issues consisting of; obesity, heart problem, ecological destruction etc. These criticisms lead, to reassess about the business strategy of Atera Nyc (A) (B) And © Case Study Analysis. The Beneoit Leleux has actually understood that the overall society, the way of life of individuals and individuals at whole have been altered now. In this circumstance with increasing trends towards much healthier products and the increasing ecological issues, Case Study Help needs to alter its direction towards much healthier products. company had actually taken specific vital steps relating to the environmental effects of its products, but, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. Therefore, the is required to take certain strategic steps to change the market position of its certain popular brand names and present Atera Nyc (A) (B) And © Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies should use their power to move the customer taste towards much healthier products to remove the restraints in the development of food industry.

Crucial Analysis

The shift from the usage of natural food to produced food has actually highly affected the health of the customers. All of the data related to the health concerns with the incorporation of produced food in the market describe the frequency of the health concerns related to food system. These issues are indirectly the outcome of numerous practices of the food and drink business for producing value for their consumers.

Worth Development at Atera Nyc (A) (B) And © Case Study Solution

Atera Nyc (A) (B) And © Case Study Help being a giant business in the food and drink industry, offers high worth to its customers by different ways. Case Study Analysis has a competitive advantage in supplying its products far and broad internationally. The company is provided in about 200 nations with a big number of popular worldwide brand names.

The company produces value for its customers by ways of offering large number of yummy food products consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the consumer's brain. The Atera Nyc (A) (B) And © Case Study Solution together with other giant food and beverages business produce worth for its consumers by controling these ingredients in its products. Case Study Analysis along with other huge business has an interest in discovering methods to increase the consumer worth from its products through making use of the vulnerability.

Together with it, the business likewise produces worth by means of including the healthy point in its products. The company has actually done particular efforts in order to supply healthy items and decrease the share of Atera Nyc (A) (B) And © Case Study Help in general environmental devastation. Case Study Help has taken particular actions connected to the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and dedications connected to Case Study Analysis products, market and the neighborhood.

All of these means have been successful at producing worth for the company customers. However, these methods have likewise lead to the increased ecological issues and the criticism over the business's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for producing customer worth faces high amount of criticism. These components are the primary cause of certain lethal illness in human including obesity, diabetes, cardiovascular disease and so on. Increasing health related issues have actually raised the criticism for Atera Nyc (A) (B) And © Case Study Solution.

Constructive Role of Major Food and Beverage Business in Attending To Social and Ecological Costs Connected With the Industry

Major food and drink business consisting of Atera Nyc (A) (B) And © Case Study Help etc. can play an useful function in resolving social and eco-friendly costs associated with the market. The ecological costs related to food and beverage market consist of the environmental destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big danger to the existence of humankind in future.

Significant cause of these ecological changes is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. Therefore, food and beverage business ought to play an useful role in dealing with these concerns to eliminate their growth restraints associated with the criticism from the environmental communities.

In order to resolve these issues, the business could either decrease their usage of nitrogen abundant components or take certain actions to decrease the quantity of nitrogen in the overall environment. The business should prevent use of nitrogen fertilizers and need to search out the items of those farmers that do not use fertilizers for their crop. Additionally, the companies might likewise invest in lowering greenhouse gas emissions worldwide. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental costs there are particular social expenses associated with the food and beverage industry which should be dealt with by the huge food and drink companies to attain the market development and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the industry includes the increasing health problems related to obesity, cardiovascular disease, diabetes etc. However, the giant companies might play a constructive function in dealing with these concerns.

The companies could move towards more healthy items by decreasing the amount of hazardous substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies might also do efforts to move consumer tastes towards healthy items as they have actually controlled the consumer taste for few years.

Evaluation of Sustainability at Atera Nyc (A) (B) And © Case Study Solution

There was a possible shift in the business technique and goals at Case Study Analysis. The new CEO was concentrated on purchasing much healthier items for attaining sustainable development for the company together with supplying much healthier future for individuals and the planet both. Under the new vision, the motto of the company was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced certain goals and dedications connected to human sustainability and the ecological sustainability. Atera Nyc (A) (B) And © Case Study Analysis acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous much healthier items in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand, the items of Quake Oats contained a number of active ingredients which were harmful to health. These harmful active ingredients were not advertised which have ended up being the base for criticism over the healthy brands of Atera Nyc (A) (B) And © Case Study Solution.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Atera Nyc (A) (B) And © Case Study Help has actually taken certain sustainability actions for its market places. One of major examples in this regard is the Business's marketing strategy associated to schools. The company markets only low calories and nutritious beverages options in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy products in its portfolio. The business has increased its research and development budget plan and has actually presented an army of health researchers to create certain healthy items.

Environmental Sustainability

Together with the human sustainability, Atera Nyc (A) (B) And © Case Study Help has actually taken several steps towards ecological sustainability. The company has actually dedicated to various objectives associated with water, land, packaging, climate change and neighborhood. In this regard, the business committed to lower its packaging by millions of tones to avoid high amount of wastes. Additionally, the company has committed to decrease greenhouse gas emissions in addition to the achievement of efficiency in the energy usage. company has actually also attempted certain philanthropic activities consisting of a commitment to provide safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be determined that the company has actually taken several actions towards human and environmental sustainability. Nevertheless these steps are still not adequate to achieve the preferred commercial development and to lower the criticism over the social responsibility of Atera Nyc (A) (B) And © Case Study Solution.


Specific long term tactical alternatives might be derived for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would allow the business to attain its goal of prospective development and minimize the criticism over the business. Furthermore, the options could be evaluated on the basis of the time frame that would be taken by an option to be carried out in addition to the expense and threats related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Atera Nyc (A) (B) And © Case Study Help might take is to present a brand-new product line associated with healthy food and drinks. Although, the business has already presented specific heath related brand names, however, the variety of these brands in its portfolio is not possible to minimize the criticism and achieve prospective development. For that reason, the business ought to introduce a vast array of healthier items by utilizing its considerable research and advancement expenses. The benefits and drawbacks related to the introduction of a healthy product line in the portfolio are offered below:


• Capability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Risk of failure of the new products in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of hazardous products.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Huge expense of research study and advancement required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the potential growth and reduce the criticism is to acquire the health related business at a high level. Investment in these type of business would allow Atera Nyc (A) (B) And © Case Study Solution to present a large variety of much healthier items within a brief time duration with no need of substantial research and development expenditures. The benefits and drawbacks associated with alternative 3 are given below:


• Saving of big amount of research and development expenses for brand-new product advancement.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by payment of the hazardous products with healthy products.


• The acquisition may not show to change the image of Atera Nyc (A) (B) And © Case Study Solution as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous items.
• The harmful products in the product portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Atera Nyc (A) (B) And © Case Study Solution is to change all of its harmful products with much healthier items. The replacement of hazardous items with much healthier products would entirely change the market position of the business and would need a large number of essential actions to be taken.


• Change of market position of Atera Nyc (A) (B) And © Case Study Analysis
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social duty


• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• Big cost of research and advancement required to construct brand-new healthy products.
• Employee may resist over the change in the business model and company method.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues faced by the company and the present market situation, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to save of big quantity of research and advancement expenses for new item development. Along with it, acquisitions would allow incorporation of brand-new items within 2 years along with the capability to target big number of consumers.

This Atera Nyc (A) (B) And © case study is writen by : Beneoit Leleux

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