Atera Nyc (B): Food War Declared Case Study Solution

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Atera Nyc (B): Food War Declared Case Solution

Atera Nyc (B): Food War Declared Case Study Help is a popular name of a New York based, world's leading organization in the food and beverage industry. company is a leading brand name in practical treats, foods and drinks with its existence in about 200 nations.

The report consists of a deep analysis of numerous aspects of the social obligations of major business in the food and drink industry in basic, and company in specific. The report likewise supplies an examination of the extent of sustainability and CSR in the Atera Nyc (B): Food War Declared Case Study Solution's company strategy along with the decision of how Case Study Solution develops value for its customers.

Concerns Identification

Case Study Help had taken specific crucial actions concerning the ecological effects of its items, however, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly problems. This is required to take specific strategic actions to change the market position of its certain well-known brand names and present Case Study Help as a company producing healthy items in the market. In this regard, business and other food and beverage business should utilize their power to shift the customer taste towards much healthier products to eliminate the restrictions in the development of food industry.

Crucial Analysis

For the few decades, customer food patterns have been altered drastically. The shift from the use of natural food to manufactured food has actually highly affected the health of the consumers. Despite of the discovery of modern-day health techniques, the general health of individuals in couple of decades have actually been extremely impacted. Currently about 1 billion of the people In United States are obese and a minimum of 300 million of them have obesity. Children likewise facing the problem of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health strategies and contemporary ways to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health issues with the incorporation of produced food in the market describe the occurrence of the health issues associated with food system. These concerns are indirectly the result of numerous practices of the food and drink business for producing worth for their consumers.

Value Creation at Atera Nyc (B): Food War Declared Case Study Analysis

Atera Nyc (B): Food War Declared Case Study Solution being a huge business in the food and drink industry, offers high value to its customers by various ways. Case Study Help has a competitive benefit in offering its products far and wide globally. The business is provided in about 200 nations with a large number of popular global brand names.

The business develops worth for its customers by ways of supplying big number of yummy food products consisting of salt, fat and sugar, which are the components that are straight connected with the psychological core of the customer's brain. The Atera Nyc (B): Food War Declared Case Study Help along with other huge food and drinks business develop worth for its customers by controling these components in its products. Case Study Analysis in addition to other giant companies has an interest in discovering ways to increase the customer worth from its products through making use of the vulnerability.

Along with it, the business also produces value by means of incorporating the healthy point in its items. The company has actually done particular efforts in order to supply healthy products and minimize the share of Atera Nyc (B): Food War Declared Case Study Help in total environmental destruction. Case Study Analysis has taken particular steps associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and commitments connected to Case Study Help items, market and the neighborhood.

All of these ways have succeeded at producing worth for the business consumers. However, these methods have also result in the increased ecological concerns and the criticism over the business's function in increasing health and environmental difficulties. The incorporation of active ingredients like salt, fat and sugar in the business products for producing customer value faces high amount of criticism. These ingredients are the main reason for particular deadly illness in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health associated concerns have actually raised the criticism for Atera Nyc (B): Food War Declared Case Study Analysis.

Useful Function of Significant Food and Beverage Companies in Resolving Social and Ecological Costs Associated with the Industry

Undoubtedly, significant food and beverage companies consisting of business, etc. can play an useful role in resolving social and ecological expenses related to the market. The eco-friendly expenses connected to food and beverage market consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which could be a big risk to the existence of humankind in future.

Major cause of these environmental changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Therefore, food and drink business must play a constructive role in dealing with these problems to eliminate their development constraints related to the criticism from the ecological communities.

In order to attend to these issues, the business could either reduce their use of nitrogen rich components or take specific actions to lower the quantity of nitrogen in the total environment. The business ought to avoid use of nitrogen fertilizers and ought to seek the products of those farmers that do not utilize fertilizers for their crop. Furthermore, the companies could likewise invest in lowering greenhouse gas emissions worldwide. For example, the companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Along with the eco-friendly costs there are specific social expenses connected with the food and beverage market which should be attended to by the giant food and drink companies to attain the market development and to avoid the criticism from the environmental communities. Social costs connected with the industry consists of the increasing health concerns associated with weight problems, cardiovascular disease, diabetes and so on. However, the huge companies might play a positive role in resolving these issues.

The business could move towards more healthy items by lowering the amount of toxic compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might likewise do efforts to move consumer tastes towards healthy products as they have managed the consumer taste for couple of decades.

Examination of Sustainability at Atera Nyc (B): Food War Declared Case Study Help

There was a potential shift in the business technique and goals at Case Study Help. The new CEO was focused on investing in healthier items for accomplishing sustainable development for the company together with offering healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce numerous healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the products of Quake Oats included numerous components which were hazardous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Atera Nyc (B): Food War Declared Case Study Help has taken certain sustainability actions for its market locations. Among significant examples in this regard is the Business's marketing method related to schools. The business markets only low calories and healthy beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The company has actually increased its research and advancement budget and has presented an army of health scientists to design specific healthy products.

Environmental Sustainability

In addition to the human sustainability, Atera Nyc (B): Food War Declared Case Study Help has actually taken several actions towards ecological sustainability. The company has actually committed to numerous goals connected to water, land, product packaging, environment change and community. In this regard, the company devoted to reduce its packaging by countless tones to avoid high quantity of wastages. The business has dedicated to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy use. company has actually also attempted certain philanthropic activities including a dedication to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it could be determined that the business has actually taken a number of actions towards human and environmental sustainability. Nevertheless these steps are still not enough to achieve the desired industrial development and to reduce the criticism over the social responsibility of Atera Nyc (B): Food War Declared Case Study Help.

Alternatives

Specific long term tactical options might be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would enable the company to accomplish its objective of potential growth and reduce the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Atera Nyc (B): Food War Declared Case Study Analysis could take is to introduce a brand-new item line related to healthy food and drinks. The business must introduce a broad variety of healthier items by using its substantial research study and advancement expenditures.

Pros:

• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social obligation by compensation of the dangerous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of dangerous products.
• The harmful products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Big cost of research and development required to build new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the possible growth and minimize the criticism is to get the health related business at a high level. Investment in these type of companies would enable Atera Nyc (B): Food War Declared Case Study Help to introduce a large range of much healthier items within a short time period without any need of substantial research study and development expenses. The pros and cons related to alternative 3 are offered listed below:

Pros:

• Saving of big amount of research study and advancement costs for new item development.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the harmful products with healthy products.

Cons:

• The acquisition might not show to change the image of Atera Nyc (B): Food War Declared Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Atera Nyc (B): Food War Declared Case Study Help is to change all of its dangerous products with much healthier products. The replacement of harmful products with much healthier products would entirely change the market position of the business and would need a large number of necessary steps to be taken.

Pros:

• Modification of market position of Atera Nyc (B): Food War Declared Case Study Help
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• Substantial expense of research and development needed to build brand-new healthy items.
• Staff member might withstand over the change in the business design and organisation technique.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the company and the existing market scenario, Atera Nyc (B): Food War Declared Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of huge amount of research and development expenses for new item advancement. In addition to it, acquisitions would allow incorporation of new products within 2 years in addition to the capability to target large number of consumers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require huge quantity of financial investment funds. Furthermore, the companies might not be able to minimize the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, company could prove to be successful in attaining the targets.

This Atera Nyc (B): Food War Declared case study is writen by : Beneoit Leleux

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