Atera Nyc (C) New Leadership In The Cuisine Case Study Help

Disclaimer: The content you are reading is just a format on how a case should be solved.
This is not the actual case solution. To get the case solution place your order on the site and contact website support.

Home >> Beneoit Leleux >> Atera Nyc (C) New Leadership In The Cuisine

Atera Nyc (C) New Leadership In The Cuisine Case Help

Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and drink market. Case Study Solution is a prominent brand name in practical snacks, foods and beverages with its presence in about 200 countries. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at far and wide locations. The company is doing efforts to make product development as its new source of competitive advantage.
Case Study Solution
The report contains a deep analysis of numerous aspects of the social duties of major companies in the food and beverage industry in basic, and Case Solution in particular. It likewise provides an analysis of the growing health and ecological concerns consisting of weight problems, cardiovascular disease, environmental devastation and so on in the Western countries and the function of the companies in the food and drink market to resolve these issues. The report likewise supplies an assessment of the level of sustainability and CSR in the Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis's company technique together with the decision of how Case Study Analysis produces worth for its consumers. Moreover, the report also offers specific tactical alternatives for Case Solution to incorporate the criticism over its social duty with specific recommendations and an application strategy.

Issues Recognition

Case Study Help had taken certain vital actions relating to the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's duty towards social and environmental issues. This is required to take certain strategic steps to change the market position of its specific well-known brands and present Case Study Solution as a company producing healthy items in the market. In this regard, business and other food and beverage business need to use their power to move the customer taste towards healthier items to eliminate the restrictions in the growth of food market.

Vital Analysis

The shift from the use of natural food to produced food has actually highly affected the health of the consumers. All of the data related to the health problems with the incorporation of made food in the market describe the frequency of the health issues related to food system. These issues are indirectly the result of various practices of the food and drink companies for creating worth for their customers.

Value Development at Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis

Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis being a huge business in the food and beverage industry, supplies high value to its customers by numerous ways. Worth production in the food and beverage industry is done through two methods i.e. taste and schedule of the product. Case Study Help has a competitive benefit in supplying its products far and wide internationally. Its marketing ability makes it able to target a big base of consumers. The company exists in about 200 countries with a large number of famous international brand names. The far and wide presence of the business products provides high value to consumers.

Additionally, the business develops value for its customers by ways of offering a great deal of delicious foodstuff including salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the consumer's brain. The Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis in addition to other giant food and drinks companies produce worth for its customers by controling these active ingredients in its items. Case Study Solution together with other giant business has an interest in finding ways to increase the consumer worth from its products through making use of the vulnerability.

In addition to it, the company likewise develops value by ways of incorporating the healthy point in its items. The company has done particular efforts in order to provide healthy items and minimize the share of Atera Nyc (C) New Leadership In The Cuisine Case Study Help in overall environmental destruction. Case Study Analysis has actually taken specific steps associated with the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and commitments associated with Case Study Help products, market and the neighborhood.

All of these methods have been successful at creating value for the Case Study Help consumers. Increasing health associated concerns have raised the criticism for Case Study Analysis.

Positive Function of Major Food and Beverage Companies in Resolving Social and Ecological Costs Associated with the Industry

Certainly, significant food and drink companies consisting of company, etc. can play an useful function in addressing social and environmental costs connected with the industry. The eco-friendly costs connected to food and drink industry include the environmental devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a huge danger to the presence of humanity in future.

Significant cause of these ecological changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage business. Food and beverage companies must play a positive function in addressing these problems to eliminate their growth constraints related to the criticism from the ecological communities.

The companies must avoid use of nitrogen fertilizers and ought to browse out the products of those farmers that do not utilize fertilizers for their crop. The business might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the eco-friendly expenses there are particular social expenses related to the food and beverage market which should be resolved by the giant food and drink companies to attain the market development and to avoid the criticism from the ecological communities. Social costs associated with the industry includes the increasing health concerns connected to obesity, cardiovascular disease, diabetes and so on. However, the giant companies could play an useful role in resolving these concerns.

The business could move towards more healthy items by reducing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have actually managed the customer taste for couple of decades.

Examination of Sustainability at Atera Nyc (C) New Leadership In The Cuisine Case Study Help

There was a potential shift in the corporate technique and goals at Case Study Help. The new CEO was focused on investing in healthier items for attaining sustainable growth for the company in addition to providing much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present various much healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the items of Quaker Oats included several ingredients which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Atera Nyc (C) New Leadership In The Cuisine Case Study Help has taken certain sustainability actions for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and nutritious beverages choices in schools.
Case Study Analysis
Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy products in its portfolio. The business has actually increased its research study and advancement spending plan and has actually presented an army of health scientists to develop specific healthy items.

Environmental Sustainability

In this regard, the company committed to decrease its product packaging by millions of tones to avoid high amount of wastes. The company has committed to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it might be determined that the business has actually taken a number of steps towards human and environmental sustainability. However these steps are still not enough to achieve the preferred commercial growth and to reduce the criticism over the social obligation of Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis.


Certain long term strategic alternatives might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would make it possible for the business to accomplish its goal of prospective development and decrease the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and threats related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The primary step that Atera Nyc (C) New Leadership In The Cuisine Case Study Solution might take is to introduce a brand-new product line related to healthy food and beverages. The company has actually currently presented specific heath associated brand names, however, the number of these brand names in its portfolio is not prospective to decrease the criticism and attain prospective development. For that reason, the company ought to present a wide variety of much healthier items by using its significant research study and development expenditures. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are offered below:


• Ability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social duty by payment of the hazardous products with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.


• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of dangerous products.
• The harmful items in the item portfolio might make the incorporation of healthy products fail to decrease criticism.
• Substantial cost of research and advancement required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the prospective development and minimize the criticism is to acquire the health related companies at a high level. Financial investment in these kind of business would permit Atera Nyc (C) New Leadership In The Cuisine Case Study Solution to present a big variety of healthier products within a short time period with no need of considerable research study and advancement expenditures. The advantages and disadvantages associated with alternative 3 are offered listed below:


• Saving of huge quantity of research and development expenses for new product advancement.
• Incorporation of new products within 2 years.
• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social duty by payment of the dangerous products with healthy items.


• The acquisition might not prove to change the image of Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addicting nature of hazardous products.
• The hazardous items in the product portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Atera Nyc (C) New Leadership In The Cuisine Case Study Analysis is to replace all of its harmful products with healthier items. This could be a huge shift in business technique and business design at business. The replacement of hazardous products with healthier items would entirely change the marketplace position of the company and would need a large number of necessary actions to be taken. The pros and cons connected to alternative 3 are given below:


• Modification of market position of Atera Nyc (C) New Leadership In The Cuisine Case Study Solution
• Capability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social duty


• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• Big expense of research study and development needed to build new healthy products.
• Worker might withstand over the change in the business design and organisation technique.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, problems faced by the company and the present market circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to conserve of substantial quantity of research and development costs for new item advancement. Along with it, acquisitions would allow incorporation of brand-new items within 2 years along with the ability to target big number of customers.

This Atera Nyc (C) New Leadership In The Cuisine case study is writen by : Beneoit Leleux

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations