Atp Private Equity Partners (A) January 2002 Case Study Solution

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Atp Private Equity Partners (A) January 2002 Case Help

Atp Private Equity Partners (A) January 2002 Case Study Help is a widely known name of a New York based, world's leading company in the food and drink industry. business is a leading brand name in convenient snacks, foods and beverages with its existence in about 200 nations.

The report contains a deep analysis of different elements of the social duties of major companies in the food and drink market in general, and Case Help in particular. It also provides an analysis of the growing health and environmental problems consisting of weight problems, cardiovascular disease, environmental destruction etc. in the Western nations and the function of the business in the food and drink market to resolve these concerns. The report also supplies an evaluation of the degree of sustainability and CSR in the Atp Private Equity Partners (A) January 2002 Case Study Analysis's business strategy together with the determination of how Case Study Analysis produces worth for its customers. Additionally, the report also supplies particular tactical alternatives for Case Help to include the criticism over its social duty with specific suggestions and an application strategy.

Problems Identification

Case Study Help had taken certain vital actions concerning the ecological impacts of its products, however, these actions are not enough to end up the criticism over the business's obligation towards social and eco-friendly problems. This is needed to take specific strategic steps to alter the market position of its particular famous brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, business and other food and beverage business ought to utilize their power to move the consumer taste towards much healthier products to eliminate the restrictions in the growth of food market.

Important Analysis

The shift from the usage of natural food to produced food has highly impacted the health of the customers. All of the information related to the health issues with the incorporation of manufactured food in the market discuss the occurrence of the health problems related to food system. These problems are indirectly the result of numerous practices of the food and beverage companies for developing value for their customers.

Worth Production at Atp Private Equity Partners (A) January 2002 Case Study Analysis

Atp Private Equity Partners (A) January 2002 Case Study Help being a huge company in the food and drink market, provides high worth to its customers by various methods. Case Study Analysis has a competitive benefit in offering its products far and broad internationally. The business is provided in about 200 nations with a large number of famous global brands.

Furthermore, the business produces worth for its customers by means of offering large number of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are directly gotten in touch with the psychological core of the consumer's brain. The Atp Private Equity Partners (A) January 2002 Case Study Solution along with other huge food and beverages companies develop value for its consumers by controling these ingredients in its items. Case Study Solution together with other huge companies has an interest in discovering ways to increase the customer worth from its products through making use of the vulnerability.

Along with it, the company also develops worth by means of incorporating the healthy point in its products. The business has actually done particular efforts in order to supply healthy products and lower the share of Atp Private Equity Partners (A) January 2002 Case Study Analysis in general ecological devastation. Case Study Analysis has taken specific steps associated with the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and dedications connected to Case Study Analysis products, marketplace and the neighborhood.

All of these ways have been successful at producing worth for the Case Study Help customers. Increasing health associated issues have actually raised the criticism for Case Study Help.

Useful Role of Significant Food and Drink Business in Dealing With Social and Ecological Expenses Connected With the Industry

Major food and beverage companies including Atp Private Equity Partners (A) January 2002 Case Study Solution and so on can play a positive function in addressing social and eco-friendly costs associated with the industry. The environmental expenses related to food and drink industry consist of the ecological devastation due to the influx of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a big threat to the existence of humankind in future.

Major cause of these ecological changes is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Food and drink companies must play a constructive function in resolving these problems to remove their growth restraints related to the criticism from the environmental neighborhoods.

In order to address these problems, the business might either reduce their use of nitrogen rich ingredients or take particular actions to lower the quantity of nitrogen in the total environment. The companies should prevent usage of nitrogen fertilizers and should seek the products of those farmers that do not use fertilizers for their crop. The companies could also invest in lowering greenhouse gas emissions worldwide. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the eco-friendly costs there are particular social expenses connected with the food and beverage industry which must be dealt with by the giant food and beverage companies to attain the market growth and to avoid the criticism from the ecological communities. Social expenses connected with the industry consists of the increasing health concerns related to weight problems, heart problem, diabetes and so on. However, the giant business might play a constructive role in dealing with these problems.

The companies might move towards more healthy products by lowering the quantity of poisonous compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies could also do efforts to shift customer tastes towards healthy items as they have controlled the consumer taste for couple of decades.

Evaluation of Sustainability at Atp Private Equity Partners (A) January 2002 Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Analysis. The brand-new CEO was concentrated on investing in much healthier items for accomplishing sustainable development for the company in addition to providing much healthier future for the people and the planet both. Under the new vision, the motto of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

The business revealed particular goals and dedications related to human sustainability and the environmental sustainability. Atp Private Equity Partners (A) January 2002 Case Study Analysis got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to present various much healthier items in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand name, the items of Quaker Oats contained several ingredients which were hazardous to health. These hazardous active ingredients were not marketed which have become the base for criticism over the healthy brand names of Atp Private Equity Partners (A) January 2002 Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Atp Private Equity Partners (A) January 2002 Case Study Help has actually taken certain sustainability actions for its market places. One of major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and healthy beverages choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and development budget and has actually introduced an army of health scientists to create particular healthy items.

Ecological Sustainability

In addition to the human sustainability, Atp Private Equity Partners (A) January 2002 Case Study Analysis has actually taken several actions towards ecological sustainability. The business has committed to different objectives related to water, land, product packaging, climate change and neighborhood. In this regard, the company committed to lower its product packaging by countless tones to prevent high quantity of wastes. Furthermore, the company has actually devoted to reduce greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has actually likewise attempted certain philanthropic activities including a dedication to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken several actions towards human and environmental sustainability. These actions are still not sufficient to accomplish the preferred commercial growth and to decrease the criticism over the social responsibility of Case Study Solution.

Alternatives

Specific long term strategic options might be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the alternative would enable the business to achieve its goal of prospective development and lower the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and threats related to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first step that Atp Private Equity Partners (A) January 2002 Case Study Solution might take is to present a new product line related to healthy food and beverages. The company should introduce a large range of much healthier items by using its significant research study and development expenditures.

Pros:

• Capability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by compensation of the harmful items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of harmful products.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Big expense of research and advancement required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the potential development and minimize the criticism is to obtain the health related business at a high level. Investment in these kind of business would allow Atp Private Equity Partners (A) January 2002 Case Study Analysis to introduce a big variety of healthier items within a short time duration without any need of substantial research and development expenditures. The pros and cons associated with alternative 3 are offered below:

Pros:

• Conserving of big amount of research and advancement expenses for brand-new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation by compensation of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to change the image of Atp Private Equity Partners (A) January 2002 Case Study Solution as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and may not accept the healthier items due to the addictive nature of hazardous products.
• The dangerous products in the item portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Atp Private Equity Partners (A) January 2002 Case Study Analysis is to change all of its harmful items with healthier products. This might be a big shift in business strategy and business design at business. The replacement of harmful products with healthier products would completely alter the marketplace position of the company and would need a a great deal of essential actions to be taken. The benefits and drawbacks associated with alternative 3 are given listed below:

Pros:

• Modification of market position of Atp Private Equity Partners (A) January 2002 Case Study Solution
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the healthier items due to the addictive nature of hazardous items.
• Huge expense of research study and development required to construct brand-new healthy items.
• Employee may withstand over the modification in the business design and company technique.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the existing market situation, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to save of big quantity of research and advancement expenses for brand-new item development. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the capability to target large number of customers.

This Atp Private Equity Partners (A) January 2002 case study is writen by : Beneoit Leleux

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