Atp Private Equity Partners (A): January 2002 Case Study Help

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Atp Private Equity Partners (A): January 2002 Case Help

Atp Private Equity Partners (A): January 2002 Case Study Solution is a popular name of a New york city based, world's leading company in the food and drink market. Case Study Help is a leading brand in practical snacks, foods and beverages with its existence in about 200 nations. Major brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its capability to market the item at everywhere places. The business is doing efforts to make product advancement as its new source of competitive benefit.

The report includes a deep analysis of numerous aspects of the social obligations of major companies in the food and beverage industry in general, and Case Help in specific. It also supplies an analysis of the growing health and environmental problems including weight problems, cardiovascular disease, ecological destruction and so on in the Western nations and the role of the business in the food and beverage industry to address these concerns. The report likewise offers an examination of the degree of sustainability and CSR in the Atp Private Equity Partners (A): January 2002 Case Study Analysis's company method along with the decision of how Case Study Solution develops value for its consumers. Furthermore, the report also supplies specific strategic options for Case Analysis to include the criticism over its social obligation with certain recommendations and an implementation plan.

Problems Recognition

The huge food and drink business was going through a criticism over its responsibility towards various social and ecological concerns including; obesity, cardiovascular disease, environmental destruction etc. These criticisms lead, to reconsider about the corporate method of Atp Private Equity Partners (A): January 2002 Case Study Solution. The Beneoit Leleux has realized that the general society, the lifestyle of people and individuals at whole have actually been altered now. In this scenario with increasing patterns towards healthier items and the increasing environmental issues, Case Study Solution must alter its direction towards much healthier products. Although, Case Study Analysis had actually taken specific essential actions concerning the ecological impacts of its products, but, these steps are inadequate to wind up the criticism over the company's obligation towards social and ecological issues. The needed to take particular strategic steps to alter the market position of its specific well-known brands and present Online Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies must use their power to move the customer taste towards much healthier products to get rid of the restrictions in the growth of food market.

Crucial Analysis

For the few decades, customer food patterns have actually been altered dramatically. The shift from using healthy food to made food has actually highly affected the health of the customers. Despite of the discovery of modern-day health methods, the overall health of individuals in few decades have been highly impacted. Currently about 1 billion of the people In US are overweight and at least 300 countless them have obesity. Children likewise facing the issue of obesity. The ratios of weight problems in 1980s are quite various from the current ratios. Despite of discovery of health methods and modern ways to manage weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of produced food in the market describe the frequency of the health issues connected to food system. These concerns are indirectly the outcome of various practices of the food and beverage business for developing worth for their consumers.

Worth Production at Atp Private Equity Partners (A): January 2002 Case Study Help

Atp Private Equity Partners (A): January 2002 Case Study Solution being a huge business in the food and drink industry, provides high worth to its consumers by different methods. Case Study Help has a competitive benefit in providing its items far and broad internationally. The company is presented in about 200 countries with a large number of famous international brands.

Furthermore, the business creates value for its customers by methods of supplying large number of delicious food products including salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The Atp Private Equity Partners (A): January 2002 Case Study Help along with other giant food and beverages companies develop worth for its customers by controling these ingredients in its products. Case Study Help along with other giant business is interested in discovering ways to increase the customer worth from its products through exploiting the vulnerability.

In addition to it, the business also produces worth by methods of incorporating the healthy point in its items. The business has actually done particular efforts in order to provide healthy products and minimize the share of Atp Private Equity Partners (A): January 2002 Case Study Help in general ecological destruction. Case Study Solution has actually taken particular steps associated with the sustainability of individuals and environment consisting of the 2009 statement of the ambitious goals and dedications connected to Case Study Analysis items, market and the neighborhood.

All of these methods have actually been successful at producing value for the business customers. Nevertheless, these means have also cause the increased ecological concerns and the criticism over the company's function in increasing health and ecological obstacles. The incorporation of ingredients like salt, fat and sugar in the company items for developing customer value faces high quantity of criticism. These components are the main reason for certain deadly illness in human including weight problems, diabetes, heart diseases etc. Increasing health associated problems have actually raised the criticism for Atp Private Equity Partners (A): January 2002 Case Study Solution.

Constructive Function of Significant Food and Drink Companies in Attending To Social and Ecological Costs Related To the Market

Undoubtedly, significant food and drink business including company, and so on can play a positive function in dealing with social and environmental costs connected with the market. The environmental costs associated with food and beverage industry include the ecological destruction due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a big threat to the presence of humanity in future.

Major cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Food and beverage business need to play a positive role in dealing with these problems to remove their development restraints related to the criticism from the environmental neighborhoods.

In order to attend to these issues, the companies could either decrease their usage of nitrogen rich components or take specific actions to reduce the quantity of nitrogen in the general environment. The business must prevent use of nitrogen fertilizers and should seek the items of those farmers that do not use fertilizers for their crop. Furthermore, the business could likewise purchase lowering greenhouse gas emissions worldwide. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly expenses there are specific social expenses connected with the food and beverage industry which should be attended to by the giant food and drink companies to accomplish the industry development and to avoid the criticism from the environmental communities. Social costs connected with the industry includes the increasing health concerns related to obesity, heart problem, diabetes and so on. The giant business might play an useful function in dealing with these issues.

The companies could move towards healthier items by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which might lead to fatal human illness. In addition to it, the business need to use more nutritious ingredients rather than derivatives of Corn and Soy to increase number of calories from their products. The companies could likewise do efforts to move customer tastes towards healthy products as they have managed the consumer taste for few years. In this method the giant food and beverage companies might play a positive function in dealing with social and eco-friendly expenses connected to the industry.

Examination of Sustainability at Atp Private Equity Partners (A): January 2002 Case Study Analysis

There was a prospective shift in the corporate method and objectives at Case Study Analysis. The new CEO was focused on investing in much healthier items for attaining sustainable growth for the company along with providing healthier future for individuals and the planet both. Under the brand-new vision, the motto of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to present various much healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand, the products of Quaker Oats consisted of numerous components which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Atp Private Equity Partners (A): January 2002 Case Study Analysis has actually taken particular sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and nutritious beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy items in its portfolio. The company has increased its research study and advancement budget plan and has actually presented an army of health scientists to create certain healthy products.

Ecological Sustainability

In this regard, the company committed to minimize its product packaging by millions of tones to avoid high quantity of wastages. The company has actually devoted to lower greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it might be identified that the business has taken numerous steps towards human and ecological sustainability. These steps are still not enough to achieve the desired industrial development and to decrease the criticism over the social duty of Case Study Solution.

Alternatives

Specific long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the alternative would enable the company to attain its goal of potential growth and lower the criticism over the business. Furthermore, the options might be assessed on the basis of the time frame that would be taken by an option to be implemented in addition to the cost and threats related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first step that Atp Private Equity Partners (A): January 2002 Case Study Help might take is to present a brand-new line of product related to healthy food and drinks. Although, the business has actually already presented specific heath associated brands, but, the number of these brand names in its portfolio is not prospective to reduce the criticism and accomplish prospective growth. The company ought to introduce a large variety of much healthier items by using its significant research and advancement expenses. The advantages and disadvantages connected to the introduction of a healthy line of product in the portfolio are offered listed below:

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social obligation by payment of the hazardous products with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addictive nature of hazardous products.
• The harmful products in the item portfolio may make the incorporation of healthy products fail to minimize criticism.
• Big expense of research and advancement required to build new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the possible development and decrease the criticism is to obtain the health related business at a high level. Investment in these kind of business would enable Atp Private Equity Partners (A): January 2002 Case Study Solution to present a big variety of much healthier items within a brief time duration without any need of considerable research study and development expenditures. The advantages and disadvantages connected to alternative 3 are offered listed below:

Pros:

• Conserving of big quantity of research study and advancement expenses for brand-new product advancement.
• Incorporation of new items within 2 years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the harmful items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Atp Private Equity Partners (A): January 2002 Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addictive nature of hazardous products.
• The hazardous products in the item portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Atp Private Equity Partners (A): January 2002 Case Study Help is to replace all of its harmful products with healthier products. The replacement of harmful products with much healthier items would entirely change the market position of the company and would require a large number of necessary actions to be taken.

Pros:

• Change of market position of Atp Private Equity Partners (A): January 2002 Case Study Solution
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of harmful products.
• Big cost of research study and development needed to develop new healthy items.
• Staff member might withstand over the modification in the business design and business strategy.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the current market situation, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to save of substantial amount of research and development expenses for brand-new product development. Along with it, acquisitions would permit incorporation of new items within 2 years along with the ability to target big number of consumers.

This Atp Private Equity Partners (A): January 2002 case study is writen by : Beneoit Leleux

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