Boblbee (D): The Urban Backpack Case Study Analysis

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Boblbee (D): The Urban Backpack Case Analysis

Boblbee (D): The Urban Backpack Case Study Help is a well-known name of a New york city based, world's leading company in the food and drink industry. Case Study Analysis is a leading brand in convenient snacks, foods and beverages with its presence in about 200 nations. Major brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its ability to market the item at far and wide locations. Moreover, the business is doing efforts to make product advancement as its new source of competitive benefit.
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The report includes a deep analysis of numerous aspects of the social duties of major companies in the food and beverage industry in general, and company in specific. The report likewise provides an evaluation of the level of sustainability and CSR in the Boblbee (D): The Urban Backpack Case Study Solution's business strategy along with the decision of how Case Study Help produces worth for its customers.

Concerns Recognition

The giant food and beverage business was going through a criticism over its duty towards different social and ecological problems consisting of; obesity, heart problem, ecological devastation and so on. These criticisms lead, to rethink about the corporate technique of Boblbee (D): The Urban Backpack Case Study Analysis. The Beneoit Leleux has realized that the total society, the way of life of people and individuals at whole have actually been changed now. In this scenario with increasing trends towards healthier items and the increasing ecological issues, Case Study Solution should alter its instructions towards much healthier items. Although, Case Study Help had actually taken certain vital steps relating to the ecological effects of its products, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological issues. Therefore, the is needed to take particular tactical actions to alter the marketplace position of its specific popular brands and present Boblbee (D): The Urban Backpack Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and drink companies ought to utilize their power to shift the consumer taste towards much healthier items to eliminate the restrictions in the growth of food industry.

Important Analysis

For the couple of decades, consumer food patterns have been altered drastically. The shift from using health food to produced food has actually highly affected the health of the customers. Despite of the discovery of contemporary health techniques, the overall health of people in few decades have been highly affected. Presently about 1 billion of the people In US are obese and at least 300 countless them have obesity. Children likewise dealing with the issue of obesity. The ratios of obesity in 1980s are quite different from the present ratios. Despite of discovery of health methods and contemporary methods to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of made food in the market discuss the frequency of the health problems related to food system. These issues are indirectly the outcome of various practices of the food and drink companies for producing value for their customers.

Worth Development at Boblbee (D): The Urban Backpack Case Study Solution

Boblbee (D): The Urban Backpack Case Study Help being a huge business in the food and drink market, supplies high value to its clients by different means. Case Study Solution has a competitive benefit in supplying its products far and broad internationally. The company is presented in about 200 countries with a big number of popular international brands.

The business creates worth for its consumers by means of supplying big number of delicious food items including salt, fat and sugar, which are the ingredients that are straight linked with the emotional core of the consumer's brain. The Boblbee (D): The Urban Backpack Case Study Solution in addition to other huge food and drinks companies develop value for its consumers by controling these components in its products. Case Study Analysis in addition to other giant business is interested in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the company likewise develops value by methods of integrating the healthy point in its products. The business has done certain efforts in order to offer healthy products and reduce the share of Boblbee (D): The Urban Backpack Case Study Analysis in general ecological destruction. Case Study Help has taken particular actions associated with the sustainability of people and environment including the 2009 statement of the ambitious goals and dedications connected to Case Study Solution products, market and the community.

All of these ways have actually been effective at producing value for the Case Study Help customers. Increasing health related issues have raised the criticism for Case Study Solution.

Positive Role of Significant Food and Drink Business in Addressing Social and Ecological Costs Connected With the Industry

Certainly, major food and beverage companies including business, etc. can play an useful role in dealing with social and ecological expenses related to the market. The environmental expenses related to food and drink market consist of the environmental destruction due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a big danger to the presence of humanity in future.

Significant reason for these ecological modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and drink companies need to play a positive function in attending to these issues to eliminate their development restrictions related to the criticism from the ecological neighborhoods.

In order to deal with these issues, the companies could either decrease their use of nitrogen rich components or take particular actions to reduce the quantity of nitrogen in the total environment. The companies must prevent use of nitrogen fertilizers and ought to search out the products of those farmers that do not use fertilizers for their crop. Furthermore, the companies might likewise invest in decreasing greenhouse gas emissions worldwide. For example, the companies might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Along with the environmental expenses there are specific social expenses related to the food and beverage market which must be resolved by the huge food and drink companies to attain the industry development and to prevent the criticism from the environmental communities. Social expenses related to the market includes the increasing health issues associated with obesity, cardiovascular disease, diabetes and so on. The giant business might play a constructive role in attending to these problems.

The business might move towards more healthy items by reducing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in deadly human illness. In addition to it, the companies must use more healthy active ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The business might also do efforts to shift customer tastes towards healthy items as they have controlled the consumer taste for few years. In this way the huge food and drink companies could play a positive function in addressing social and environmental expenses related to the market.

Evaluation of Sustainability at Boblbee (D): The Urban Backpack Case Study Analysis

There was a possible shift in the business technique and goals at Case Study Help. The brand-new CEO was concentrated on buying healthier items for attaining sustainable growth for the company in addition to offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce different healthier items in its portfolio. Despite of being considered a Case Help's healthy brand, the items of Quake Oats included numerous active ingredients which were dangerous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Boblbee (D): The Urban Backpack Case Study Analysis has taken certain sustainability steps for its market places. Among significant examples in this regard is the Company's marketing method related to schools. The business markets only low calories and healthy beverages choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The company has increased its research study and development spending plan and has presented an army of health scientists to design certain healthy products.

Ecological Sustainability

Together with the human sustainability, Boblbee (D): The Urban Backpack Case Study Solution has actually taken several actions towards environmental sustainability. The company has dedicated to numerous objectives related to water, land, product packaging, climate change and neighborhood. In this regard, the company committed to decrease its product packaging by millions of tones to avoid high amount of wastages. Additionally, the business has actually committed to lower greenhouse gas emissions along with the achievement of performance in the energy usage. business has likewise tried certain philanthropic activities consisting of a commitment to provide safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be figured out that the business has taken several steps towards human and environmental sustainability. These actions are still not sufficient to attain the desired industrial development and to reduce the criticism over the social duty of Case Study Analysis.


Particular long term strategic options could be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the alternative would enable the company to accomplish its goal of prospective growth and reduce the criticism over the company. Furthermore, the alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented in addition to the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The initial step that Boblbee (D): The Urban Backpack Case Study Help could take is to present a brand-new product line related to healthy food and drinks. Although, the company has actually already introduced certain heath related brands, however, the variety of these brands in its portfolio is not possible to minimize the criticism and attain possible development. The business must present a broad variety of much healthier items by utilizing its considerable research and advancement expenditures. The advantages and disadvantages connected to the introduction of a healthy line of product in the portfolio are offered listed below:


• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social obligation by settlement of the dangerous products with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of dangerous products.
• The dangerous items in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Substantial cost of research study and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to attain the prospective growth and minimize the criticism is to get the health associated business at a high level. Investment in these type of business would permit Boblbee (D): The Urban Backpack Case Study Solution to introduce a large variety of healthier items within a short time period without any requirement of substantial research study and advancement expenses. The advantages and disadvantages associated with alternative 3 are provided listed below:


• Saving of substantial amount of research study and development costs for new product advancement.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social obligation by payment of the dangerous products with healthy products.


• The acquisition may not show to change the image of Boblbee (D): The Urban Backpack Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new items in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of harmful items.
• The hazardous items in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Boblbee (D): The Urban Backpack Case Study Help is to change all of its dangerous items with much healthier products. The replacement of dangerous items with healthier products would totally alter the market position of the company and would require a big number of necessary steps to be taken.


• Modification of market position of Boblbee (D): The Urban Backpack Case Study Solution
• Capability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social duty


• Danger of failure of the new products in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of harmful items.
• Substantial expense of research and advancement needed to construct brand-new healthy products.
• Worker might resist over the modification in business model and company strategy.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, concerns dealt with by the company and the present industry circumstance, Boblbee (D): The Urban Backpack Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of huge amount of research and advancement expenses for new product advancement. Together with it, acquisitions would permit incorporation of new products within 2 years along with the capability to target a great deal of consumers. Moreover, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require substantial quantity of mutual fund. The organizations may not be able to lower the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, company could show to be successful in accomplishing the targets.

This Boblbee (D): The Urban Backpack case study is writen by : Beneoit Leleux

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