Chateau Dagel (B) Living The Dream Case Study Solution

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Chateau Dagel (B) Living The Dream Case Help

Chateau Dagel (B) Living The Dream Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand name in convenient treats, foods and drinks with its existence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere places. Moreover, the company is doing efforts to make product advancement as its brand-new source of competitive benefit.
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The report includes a deep analysis of various elements of the social responsibilities of major companies in the food and drink industry in basic, and company in specific. The report likewise offers an evaluation of the degree of sustainability and CSR in the Chateau Dagel (B) Living The Dream Case Study Help's business method along with the decision of how Case Study Help creates worth for its consumers.

Concerns Identification

Case Study Solution had actually taken specific crucial actions concerning the environmental effects of its items, but, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological concerns. This is required to take particular tactical actions to change the market position of its specific popular brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and beverage companies ought to use their power to shift the consumer taste towards healthier items to remove the restrictions in the growth of food market.

Important Analysis

For the few years, consumer food patterns have been changed significantly. The shift from making use of natural food to produced food has actually highly affected the health of the consumers. Despite of the discovery of modern-day health methods, the total health of individuals in few years have actually been highly impacted. Presently about 1 billion of individuals In US are obese and a minimum of 300 million of them have weight problems. Kids likewise dealing with the problem of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern ways to manage obesity and other illness, the ratio of obesity has been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of made food in the market discuss the occurrence of the health issues related to food system. These concerns are indirectly the result of numerous practices of the food and beverage business for creating worth for their customers.

Worth Creation at Chateau Dagel (B) Living The Dream Case Study Solution

Chateau Dagel (B) Living The Dream Case Study Help being a huge business in the food and beverage industry, offers high worth to its customers by numerous ways. Case Study Help has a competitive benefit in supplying its items far and broad globally. The company is presented in about 200 countries with a big number of popular international brands.

Furthermore, the company produces worth for its customers by methods of providing large number of yummy foodstuff including salt, fat and sugar, which are the active ingredients that are directly gotten in touch with the emotional core of the customer's brain. The Chateau Dagel (B) Living The Dream Case Study Solution in addition to other giant food and beverages companies develop worth for its consumers by controling these components in its products. Case Study Solution along with other giant companies is interested in discovering methods to increase the consumer value from its items through making use of the vulnerability.

In addition to it, the company likewise produces worth by means of integrating the healthy point in its products. The business has done certain efforts in order to provide healthy items and reduce the share of Chateau Dagel (B) Living The Dream Case Study Help in total ecological devastation. Case Study Solution has actually taken specific steps associated with the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic goals and commitments related to Case Study Analysis items, market and the neighborhood.

All of these methods have actually been effective at creating worth for the Case Study Analysis customers. Increasing health related problems have raised the criticism for Case Study Help.

Constructive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Costs Connected With the Industry

Indeed, significant food and beverage business including business, etc. can play an useful function in dealing with social and ecological costs related to the industry. The environmental expenses associated with food and drink market consist of the ecological devastation due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge hazard to the presence of humankind in future.

Major cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. For that reason, food and beverage business need to play an useful function in attending to these issues to remove their growth restraints related to the criticism from the ecological neighborhoods.

In order to attend to these problems, the companies could either minimize their use of nitrogen abundant components or take specific steps to minimize the amount of nitrogen in the overall environment. The business ought to prevent use of nitrogen fertilizers and should locate the items of those farmers that do not use fertilizers for their crop. The business could also invest in lowering greenhouse gas emissions worldwide. For example, the companies could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Along with the eco-friendly costs there are particular social expenses connected with the food and drink market which need to be dealt with by the huge food and beverage companies to accomplish the industry growth and to prevent the criticism from the ecological neighborhoods. Social costs associated with the industry consists of the increasing health concerns related to obesity, heart problem, diabetes etc. Nevertheless, the giant companies could play an useful role in addressing these concerns.

The companies could move towards more healthy items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in fatal human diseases. The business might also do efforts to shift consumer tastes towards healthy products as they have managed the consumer taste for few years.

Examination of Sustainability at Chateau Dagel (B) Living The Dream Case Study Solution

There was a prospective shift in the business method and goals at Case Study Solution. The brand-new CEO was focused on investing in much healthier products for achieving sustainable growth for the business in addition to offering much healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The company announced certain goals and commitments connected to human sustainability and the ecological sustainability. Chateau Dagel (B) Living The Dream Case Study Help got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present various much healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Solution's healthy brand, the items of Quaker Oats consisted of several active ingredients which were harmful to health. These dangerous active ingredients were not marketed which have become the base for criticism over the healthy brands of Chateau Dagel (B) Living The Dream Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Chateau Dagel (B) Living The Dream Case Study Solution has taken specific sustainability actions for its market locations. One of major examples in this regard is the Business's marketing method associated to schools. The company markets just low calories and healthy beverages choices in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The company has increased its research and development spending plan and has introduced an army of health researchers to create certain healthy products.

Ecological Sustainability

Together with the human sustainability, Chateau Dagel (B) Living The Dream Case Study Analysis has actually taken several steps towards ecological sustainability. The company has devoted to different goals connected to water, land, packaging, climate modification and neighborhood. In this regard, the company devoted to decrease its packaging by countless tones to avoid high amount of wastes. Additionally, the business has committed to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy use. business has also attempted certain philanthropic activities consisting of a commitment to provide safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it could be determined that the business has actually taken several steps towards human and ecological sustainability. These steps are still not sufficient to attain the desired industrial development and to reduce the criticism over the social obligation of Case Study Analysis.


Specific long term tactical options could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the alternative would make it possible for the company to attain its goal of possible development and minimize the criticism over the company. The options might be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and threats related to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first action that Chateau Dagel (B) Living The Dream Case Study Help could take is to present a brand-new item line related to healthy food and beverages. The business must present a broad variety of much healthier items by using its significant research study and development expenditures.


• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social duty by payment of the harmful items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the healthier items due to the addicting nature of hazardous items.
• The harmful products in the product portfolio might make the incorporation of healthy items fail to lower criticism.
• Huge cost of research and advancement required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the possible growth and decrease the criticism is to obtain the health related business at a high level. Investment in these kind of business would allow Chateau Dagel (B) Living The Dream Case Study Solution to introduce a big range of much healthier products within a short time period with no requirement of substantial research and advancement expenditures. The benefits and drawbacks connected to alternative 3 are offered listed below:


• Conserving of big quantity of research study and development expenses for brand-new item development.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by payment of the hazardous products with healthy products.


• The acquisition might not prove to alter the image of Chateau Dagel (B) Living The Dream Case Study Solution as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier items due to the addicting nature of hazardous items.
• The hazardous products in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Chateau Dagel (B) Living The Dream Case Study Help is to change all of its harmful items with much healthier items. The replacement of hazardous items with healthier products would totally change the market position of the business and would need a big number of required actions to be taken.


• Change of market position of Chateau Dagel (B) Living The Dream Case Study Analysis
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social duty


• Risk of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of hazardous items.
• Substantial cost of research study and advancement needed to construct brand-new healthy items.
• Employee might withstand over the modification in business model and organisation strategy.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns dealt with by the business and the existing market scenario, Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to conserve of big amount of research study and advancement expenses for new product advancement. Along with it, acquisitions would permit incorporation of brand-new items within two years along with the ability to target big number of customers.

This Chateau Dagel (B) Living The Dream case study is writen by : Beneoit Leleux

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