Elite - The Digital Mattress Company Case Study Solution

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Elite - The Digital Mattress Company Case Analysis

Elite - The Digital Mattress Company Case Study Solution is a well-known name of a New York based, world's leading organization in the food and drink industry. business is a leading brand in convenient snacks, foods and beverages with its existence in about 200 nations.

The report consists of a deep analysis of different aspects of the social duties of major companies in the food and drink market in basic, and Case Help in particular. It likewise offers an analysis of the growing health and environmental concerns consisting of weight problems, heart problem, ecological destruction etc. in the Western nations and the function of the companies in the food and beverage industry to address these problems. The report also supplies an examination of the level of sustainability and CSR in the Elite - The Digital Mattress Company Case Study Help's organisation technique together with the determination of how Case Study Help creates worth for its consumers. The report also provides specific strategic alternatives for business to integrate the criticism over its social responsibility with specific recommendations and an application strategy.

Issues Identification

The huge food and drink company was going through a criticism over its obligation towards different social and eco-friendly issues consisting of; weight problems, cardiovascular disease, environmental destruction and so on. These criticisms lead, to reassess about the corporate strategy of Elite - The Digital Mattress Company Case Study Solution. The Beneoit Leleux has recognized that the overall society, the way of life of individuals and individuals at whole have actually been altered now. In this situation with increasing trends towards much healthier items and the increasing ecological issues, Case Study Solution needs to alter its direction towards healthier items. company had actually taken certain crucial actions regarding the ecological impacts of its items, however, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly concerns. For that reason, the is required to take particular tactical steps to alter the marketplace position of its specific popular brands and present Elite - The Digital Mattress Company Case Study Solution as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink business must utilize their power to move the customer taste towards much healthier products to eliminate the restraints in the development of food market.

Crucial Analysis

The shift from the use of natural food to made food has extremely affected the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market explain the prevalence of the health concerns related to food system. These problems are indirectly the result of different practices of the food and drink companies for creating value for their consumers.

Value Development at Elite - The Digital Mattress Company Case Study Solution

Elite - The Digital Mattress Company Case Study Solution being a huge company in the food and drink industry, offers high value to its customers by numerous methods. Case Study Help has a competitive advantage in providing its items far and wide worldwide. The company is provided in about 200 nations with a large number of famous international brands.

The company creates value for its consumers by methods of providing large number of delicious food items consisting of salt, fat and sugar, which are the active ingredients that are straight linked with the psychological core of the customer's brain. The Elite - The Digital Mattress Company Case Study Solution in addition to other huge food and drinks companies develop value for its customers by controling these active ingredients in its items. Case Study Help together with other huge companies has an interest in discovering methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the company likewise produces value by ways of incorporating the healthy point in its items. The business has done particular efforts in order to supply healthy items and minimize the share of Elite - The Digital Mattress Company Case Study Solution in total ecological destruction. Case Study Analysis has actually taken particular actions associated with the sustainability of people and environment including the 2009 announcement of the ambitious goals and dedications related to Case Study Help products, marketplace and the neighborhood.

All of these means have been successful at producing value for the Case Study Help customers. Increasing health related concerns have raised the criticism for Case Study Help.

Useful Role of Major Food and Beverage Business in Resolving Social and Ecological Costs Connected With the Market

Significant food and drink business including Elite - The Digital Mattress Company Case Study Help etc. can play an useful function in resolving social and eco-friendly costs associated with the market. The eco-friendly costs associated with food and beverage industry consist of the environmental devastation due to the influx of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big danger to the existence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Food and beverage companies need to play a constructive function in resolving these concerns to remove their growth constraints related to the criticism from the ecological communities.

In order to address these problems, the companies could either minimize their use of nitrogen abundant components or take certain actions to decrease the quantity of nitrogen in the overall environment. The business must prevent use of nitrogen fertilizers and must search out the items of those farmers that do not utilize fertilizers for their crop. The companies might also invest in minimizing greenhouse gas emissions worldwide. For instance, the business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental costs there are specific social costs associated with the food and beverage industry which should be dealt with by the giant food and beverage companies to attain the market growth and to avoid the criticism from the environmental communities. Social expenses associated with the market includes the increasing health problems related to obesity, heart problem, diabetes and so on. The huge companies might play a positive function in resolving these problems.

The companies could move towards more healthy products by reducing the quantity of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might also do efforts to shift customer tastes towards healthy products as they have managed the customer taste for few decades.

Evaluation of Sustainability at Elite - The Digital Mattress Company Case Study Help

There was a possible shift in the business strategy and goals at Case Study Solution. The new CEO was focused on investing in much healthier products for accomplishing sustainable development for the business along with providing much healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce different healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand, the items of Quaker Oats consisted of numerous active ingredients which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Elite - The Digital Mattress Company Case Study Help has taken particular sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and nutritious drinks choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The company has actually increased its research study and advancement budget and has actually presented an army of health scientists to develop certain healthy items.

Ecological Sustainability

Along with the human sustainability, Elite - The Digital Mattress Company Case Study Help has taken several actions towards ecological sustainability. The company has devoted to various objectives associated with water, land, product packaging, climate modification and community. In this regard, the business committed to decrease its product packaging by countless tones to avoid high quantity of wastes. The business has actually dedicated to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy use. company has also tried particular philanthropic activities consisting of a commitment to provide safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken a number of actions towards human and environmental sustainability. These steps are still not sufficient to accomplish the preferred industrial development and to minimize the criticism over the social obligation of Case Study Solution.

Alternatives

Particular long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the alternative would allow the business to attain its objective of possible development and decrease the criticism over the business. Moreover, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be carried out in addition to the cost and risks related to the alternative

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The very first action that Elite - The Digital Mattress Company Case Study Solution could take is to introduce a new product line related to healthy food and drinks. The company needs to present a wide range of healthier products by using its significant research and advancement expenditures.

Pros:

• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social responsibility by payment of the dangerous products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of hazardous items.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Big expense of research and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to achieve the potential development and minimize the criticism is to acquire the health related business at a high level. Financial investment in these kind of business would enable Elite - The Digital Mattress Company Case Study Analysis to introduce a large range of much healthier items within a short time period with no need of considerable research study and development expenses. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Conserving of huge quantity of research and development costs for new product advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by payment of the harmful items with healthy items.

Cons:

• The acquisition may not show to change the image of Elite - The Digital Mattress Company Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the new products in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of hazardous items.
• The hazardous products in the product portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Elite - The Digital Mattress Company Case Study Help is to replace all of its dangerous products with healthier items. The replacement of hazardous items with healthier products would completely change the market position of the company and would require a big number of necessary steps to be taken.

Pros:

• Modification of market position of Elite - The Digital Mattress Company Case Study Help
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of dangerous products.
• Big cost of research and advancement needed to construct brand-new healthy products.
• Employee may resist over the change in the business model and service strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the business and the current industry circumstance, Elite - The Digital Mattress Company Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to save of substantial amount of research and advancement expenses for new item development. In addition to it, acquisitions would allow incorporation of new products within 2 years along with the ability to target large number of consumers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need substantial amount of financial investment funds. Furthermore, the organizations might not have the ability to minimize the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing projects, Elite - The Digital Mattress Company Case Study Help might show to be effective in attaining the targets.

This Elite - The Digital Mattress Company case study is writen by : Beneoit Leleux

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