Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Analysis

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Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Help

Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Solution is a well-known name of a New York based, world's leading company in the food and drink industry. Case Study Solution is a leading brand name in hassle-free snacks, foods and drinks with its existence in about 200 countries. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere places. The business is doing efforts to make product development as its new source of competitive advantage.
Case Study Solution
The report consists of a deep analysis of different aspects of the social obligations of significant companies in the food and drink market in basic, and Case Solution in particular. It also offers an analysis of the growing health and environmental concerns consisting of obesity, heart problem, environmental devastation etc. in the Western countries and the role of the companies in the food and drink market to address these issues. The report also supplies an examination of the extent of sustainability and CSR in the Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Solution's company method in addition to the determination of how Case Study Solution develops worth for its consumers. Furthermore, the report likewise provides certain tactical alternatives for Case Help to incorporate the criticism over its social obligation with specific recommendations and an application strategy.

Concerns Recognition

Case Study Solution had taken specific crucial actions concerning the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological issues. This is needed to take particular tactical actions to alter the market position of its specific famous brand names and present Case Study Help as a business producing healthy products in the market. In this regard, business and other food and beverage companies need to use their power to shift the consumer taste towards much healthier products to get rid of the restraints in the development of food market.

Vital Analysis

For the couple of decades, consumer food patterns have actually been changed dramatically. The shift from the use of healthy food to manufactured food has actually highly affected the health of the consumers. Despite of the discovery of modern health techniques, the overall health of individuals in couple of years have been highly affected. Presently about 1 billion of the people In US are overweight and at least 300 million of them have weight problems. Children also facing the problem of weight problems. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health techniques and modern ways to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of made food in the market explain the occurrence of the health problems connected to food system. These issues are indirectly the result of different practices of the food and drink companies for developing worth for their customers.

Value Creation at Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Solution

Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Analysis being a huge company in the food and drink industry, provides high worth to its clients by various methods. Case Study Analysis has a competitive advantage in offering its items far and broad globally. The business is provided in about 200 countries with a large number of famous worldwide brands.

The company develops worth for its consumers by ways of offering large number of tasty food products consisting of salt, fat and sugar, which are the ingredients that are directly connected with the emotional core of the customer's brain. The Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Help in addition to other huge food and drinks companies produce worth for its consumers by manipulating these active ingredients in its products. Case Study Help together with other giant business has an interest in discovering methods to increase the consumer value from its products through making use of the vulnerability.

Together with it, the business also develops value by methods of incorporating the healthy point in its items. The company has actually done certain efforts in order to provide healthy items and minimize the share of Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Analysis in general environmental destruction. Case Study Analysis has taken specific actions associated with the sustainability of individuals and environment including the 2009 statement of the ambitious goals and commitments connected to Case Study Solution items, marketplace and the neighborhood.

All of these methods have been effective at producing worth for the Case Study Solution customers. Increasing health associated issues have actually raised the criticism for Case Study Solution.

Constructive Function of Significant Food and Drink Companies in Resolving Social and Ecological Expenses Associated with the Industry

Significant food and beverage companies including Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Help and so on can play a positive function in dealing with social and eco-friendly costs associated with the market. The environmental costs connected to food and beverage industry consist of the environmental devastation due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which could be a huge hazard to the presence of humanity in future.

Major reason for these ecological changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage companies. Food and beverage business must play a positive role in dealing with these issues to eliminate their growth restraints related to the criticism from the environmental neighborhoods.

The companies should prevent usage of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The companies might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly expenses there are specific social costs related to the food and drink industry which should be dealt with by the huge food and drink business to accomplish the industry development and to prevent the criticism from the environmental neighborhoods. Social costs connected with the industry consists of the increasing health problems associated with obesity, heart problem, diabetes and so on. Nevertheless, the huge companies could play a positive function in resolving these concerns.

The business could move towards more healthy items by reducing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies could likewise do efforts to shift consumer tastes towards healthy products as they have actually controlled the consumer taste for couple of years.

Evaluation of Sustainability at Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Solution

There was a potential shift in the corporate strategy and goals at Case Study Solution. The new CEO was focused on investing in much healthier items for attaining sustainable growth for the business in addition to offering healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present various healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quake Oats contained a number of ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Solution has taken certain sustainability steps for its market places. Among major examples in this regard is the Business's marketing technique associated to schools. The business markets only low calories and nutritious drinks choices in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The business has actually increased its research and development budget and has actually introduced an army of health researchers to develop certain healthy items.

Environmental Sustainability

Together with the human sustainability, Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Solution has actually taken several steps towards environmental sustainability. The business has actually committed to numerous goals connected to water, land, packaging, environment change and neighborhood. In this regard, the company dedicated to lower its product packaging by countless tones to prevent high amount of wastages. The company has devoted to reduce greenhouse gas emissions along with the achievement of performance in the energy usage. business has likewise tried particular philanthropic activities including a dedication to provide safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be identified that the business has taken numerous actions towards human and environmental sustainability. However these steps are still not enough to achieve the wanted industrial development and to reduce the criticism over the social obligation of Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Solution.


Particular long term tactical alternatives could be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would allow the business to accomplish its goal of prospective development and lower the criticism over the business. Furthermore, the alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the cost and risks related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Analysis might take is to present a brand-new line of product connected to healthy food and beverages. Although, the company has already introduced specific heath associated brand names, but, the number of these brands in its portfolio is not possible to reduce the criticism and attain prospective development. Therefore, the business ought to introduce a vast array of much healthier items by using its substantial research and advancement expenses. The benefits and drawbacks connected to the intro of a healthy line of product in the portfolio are offered listed below:


• Capability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social duty by compensation of the hazardous products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may decline the much healthier items due to the addictive nature of hazardous items.
• The hazardous products in the product portfolio may make the incorporation of healthy products fail to minimize criticism.
• Substantial expense of research and development needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the prospective growth and minimize the criticism is to acquire the health related business at a high level. Investment in these kind of business would allow Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Help to present a large range of healthier items within a short time duration without any need of considerable research and development expenditures. The advantages and disadvantages related to alternative 3 are provided listed below:


• Conserving of big quantity of research study and advancement expenses for new product development.
• Incorporation of new items within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty by payment of the harmful products with healthy items.


• The acquisition might not prove to alter the image of Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Help as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new products in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addicting nature of hazardous products.
• The harmful items in the item portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Analysis is to replace all of its hazardous items with healthier products. The replacement of hazardous items with healthier items would entirely change the market position of the company and would require a big number of needed steps to be taken.


• Change of market position of Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Analysis
• Capability to target large number of consumers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility


• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of hazardous items.
• Huge expense of research study and advancement needed to build new healthy items.
• Employee may resist over the modification in the business model and organisation method.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, concerns faced by the company and the existing market scenario, Fortis Venturing (A) (B1) (B2) (B3) And (B4) Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to conserve of substantial quantity of research and advancement costs for brand-new product advancement. In addition to it, acquisitions would allow incorporation of new items within 2 years in addition to the ability to target large number of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would need substantial amount of financial investment funds. The companies may not be able to minimize the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, business might prove to be successful in achieving the targets.

This Fortis Venturing (A) (B1) (B2) (B3) And (B4) case study is writen by : Beneoit Leleux

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