Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Help

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Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Solution

Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Solution is a well-known name of a New york city based, world's leading company in the food and beverage market. Case Study Analysis is a prominent brand name in practical treats, foods and beverages with its existence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere locations. Furthermore, the company is doing efforts to make product development as its brand-new source of competitive advantage.

The report contains a deep analysis of different elements of the social responsibilities of significant business in the food and drink market in general, and Case Analysis in specific. It also provides an analysis of the growing health and ecological concerns including obesity, heart diseases, environmental devastation etc. in the Western nations and the function of the companies in the food and drink market to resolve these concerns. The report also provides an evaluation of the level of sustainability and CSR in the Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Solution's service technique together with the determination of how Case Study Analysis produces value for its customers. Moreover, the report likewise supplies particular tactical options for Case Analysis to integrate the criticism over its social responsibility with specific suggestions and an execution strategy.

Concerns Recognition

Case Study Help had taken particular important actions concerning the environmental impacts of its products, however, these steps are not enough to end up the criticism over the business's duty towards social and eco-friendly problems. This is needed to take particular tactical actions to alter the market position of its particular popular brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink business must utilize their power to shift the consumer taste towards much healthier items to get rid of the constraints in the growth of food market.

Crucial Analysis

For the couple of years, customer food patterns have actually been changed significantly. The shift from using health food to made food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health techniques, the general health of individuals in few decades have actually been extremely impacted. Currently about 1 billion of the people In United States are obese and at least 300 countless them have obesity. Kids also dealing with the issue of weight problems. The ratios of obesity in 1980s are rather various from the present ratios. Despite of discovery of health strategies and modern methods to control weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health problems with the incorporation of made food in the market explain the frequency of the health problems related to food system. These issues are indirectly the result of numerous practices of the food and drink companies for developing worth for their customers.

Worth Development at Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Solution

Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Solution being a giant business in the food and drink industry, provides high worth to its clients by different methods. Value creation in the food and beverage industry is done through two ways i.e. taste and schedule of the product. Case Study Help has a competitive advantage in offering its items far and wide globally. Its marketing ability makes it able to target a big base of customers. The business is presented in about 200 countries with a large number of famous global brand names. The far and wide existence of the business products provides high worth to customers.

Furthermore, the business develops worth for its consumers by means of providing large number of delicious foodstuff consisting of salt, fat and sugar, which are the ingredients that are directly gotten in touch with the emotional core of the consumer's brain. The Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Analysis along with other giant food and drinks companies create value for its customers by manipulating these components in its products. Case Study Solution together with other huge companies has an interest in finding ways to increase the consumer value from its products through exploiting the vulnerability.

In addition to it, the business also develops worth by means of incorporating the healthy point in its items. The company has actually done particular efforts in order to supply healthy items and minimize the share of Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Help in overall environmental destruction. Case Study Analysis has taken specific actions connected to the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and dedications related to Case Study Analysis items, marketplace and the community.

All of these methods have been successful at developing value for the business consumers. However, these means have likewise result in the increased ecological issues and the criticism over the business's role in increasing health and ecological difficulties. The incorporation of ingredients like salt, fat and sugar in the business products for producing customer worth deals with high quantity of criticism. These components are the primary cause of certain lethal diseases in human including weight problems, diabetes, cardiovascular disease etc. Increasing health related concerns have raised the criticism for Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Help.

Constructive Role of Major Food and Beverage Companies in Addressing Social and Ecological Costs Associated with the Market

Significant food and drink business including Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Analysis etc. can play a positive function in dealing with social and eco-friendly costs associated with the industry. The environmental costs associated with food and drink industry consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a big hazard to the existence of humankind in future.

Significant cause of these environmental modifications is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and beverage companies must play a constructive role in dealing with these issues to eliminate their growth restraints related to the criticism from the environmental communities.

The business must prevent usage of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly expenses there are certain social expenses associated with the food and beverage market which need to be dealt with by the huge food and drink companies to achieve the industry growth and to prevent the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health concerns connected to weight problems, heart disease, diabetes and so on. The giant business could play a constructive function in addressing these concerns.

The business could move towards healthier items by decreasing the amount of toxic compounds in their processed foods i.e. dioxin, which could result in deadly human illness. In addition to it, the business should utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business could likewise do efforts to move consumer tastes towards healthy items as they have managed the consumer taste for couple of years. In this method the huge food and drink business could play a positive role in attending to social and environmental costs connected to the industry.

Examination of Sustainability at Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Analysis

There was a possible shift in the corporate strategy and objectives at Case Study Solution. The new CEO was concentrated on buying much healthier products for attaining sustainable growth for the company together with offering much healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present various healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quake Oats included a number of components which were harmful to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Solution has actually taken particular sustainability steps for its market places. One of significant examples in this regard is the Business's marketing technique related to schools. The company markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has actually increased its research and advancement budget plan and has introduced an army of health scientists to create certain healthy items.

Environmental Sustainability

Together with the human sustainability, Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Help has actually taken a number of actions towards ecological sustainability. The business has actually dedicated to numerous goals related to water, land, packaging, environment modification and community. In this regard, the business committed to decrease its product packaging by millions of tones to prevent high amount of wastages. Additionally, the company has actually committed to reduce greenhouse gas emissions together with the achievement of performance in the energy use. business has actually likewise attempted specific humanitarian activities consisting of a commitment to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be figured out that the business has taken numerous steps towards human and ecological sustainability. However these actions are still not enough to attain the desired industrial development and to minimize the criticism over the social responsibility of Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Help.

Alternatives

Certain long term strategic alternatives could be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would make it possible for the business to accomplish its goal of possible development and reduce the criticism over the company. Additionally, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be executed together with the cost and threats associated with the option

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first step that Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Solution might take is to introduce a new product line connected to healthy food and drinks. Although, the company has currently presented certain heath associated brand names, however, the number of these brand names in its portfolio is not possible to lower the criticism and attain possible development. Therefore, the business should introduce a large range of much healthier items by utilizing its substantial research study and advancement expenditures. The pros and cons associated with the intro of a healthy line of product in the portfolio are given below:

Pros:

• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation by compensation of the harmful items with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of dangerous items.
• The harmful items in the product portfolio might make the incorporation of healthy items fail to minimize criticism.
• Big expense of research and development required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to achieve the possible development and reduce the criticism is to obtain the health related business at a high level. Financial investment in these kind of companies would permit Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Help to present a big range of much healthier products within a short time period without any need of significant research and development expenditures. The benefits and drawbacks related to alternative 3 are given below:

Pros:

• Saving of huge quantity of research and development expenses for new product advancement.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by payment of the harmful items with healthy products.

Cons:

• The acquisition may not prove to change the image of Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Help as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the healthier items due to the addictive nature of dangerous products.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Analysis is to change all of its hazardous products with much healthier items. This could be a substantial shift in business strategy and the business design at business. The replacement of hazardous products with healthier products would totally alter the market position of the business and would need a a great deal of needed steps to be taken. The pros and cons related to alternative 3 are provided listed below:

Pros:

• Change of market position of Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Solution
• Ability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and may not accept the healthier items due to the addicting nature of hazardous products.
• Big expense of research study and advancement required to develop new healthy items.
• Employee may resist over the modification in the business model and service method.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the existing market situation, Fortis Venturing (B3): Rob Beekmans And Vermogensplanet Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to save of big amount of research study and development expenses for new item development. In addition to it, acquisitions would allow incorporation of brand-new items within two years along with the ability to target large number of consumers. Furthermore, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would require substantial quantity of investment funds. Furthermore, the organizations might not have the ability to lower the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, company might prove to be successful in accomplishing the targets.

This Fortis Venturing (B3): Rob Beekmans And Vermogensplanet case study is writen by : Beneoit Leleux

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