Fortis Venturing (C) Reaching Maturity Case Study Solution

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Fortis Venturing (C) Reaching Maturity Case Analysis

Fortis Venturing (C) Reaching Maturity Case Study Solution is a widely known name of a New york city based, world's leading company in the food and drink industry. Case Study Analysis is a leading brand name in convenient snacks, foods and drinks with its presence in about 200 countries. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its capability to market the product at far and wide locations. The business is doing efforts to make item advancement as its new source of competitive advantage.
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The report includes a deep analysis of various aspects of the social obligations of significant business in the food and beverage market in basic, and business in specific. The report likewise offers an examination of the extent of sustainability and CSR in the Fortis Venturing (C) Reaching Maturity Case Study Analysis's organisation technique along with the decision of how Case Study Solution produces value for its customers.

Issues Identification

Case Study Analysis had taken particular vital steps regarding the environmental effects of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and environmental concerns. This is needed to take certain strategic steps to alter the market position of its particular popular brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and beverage business need to use their power to shift the customer taste towards healthier products to eliminate the restrictions in the development of food market.

Crucial Analysis

For the couple of decades, customer food patterns have been changed significantly. The shift from using healthy food to produced food has highly affected the health of the consumers. Despite of the discovery of modern-day health methods, the general health of people in few decades have been highly impacted. Currently about 1 billion of individuals In United States are overweight and at least 300 million of them have weight problems. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health techniques and contemporary methods to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health problems with the incorporation of produced food in the market discuss the prevalence of the health concerns connected to food system. These problems are indirectly the result of different practices of the food and beverage companies for developing value for their customers.

Value Development at Fortis Venturing (C) Reaching Maturity Case Study Solution

Fortis Venturing (C) Reaching Maturity Case Study Help being a giant business in the food and beverage market, supplies high value to its consumers by different means. Case Study Analysis has a competitive benefit in offering its items far and broad globally. The business is provided in about 200 countries with a big number of popular global brand names.

Moreover, the business develops worth for its consumers by ways of offering a great deal of delicious foodstuff including salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the psychological core of the consumer's brain. The Fortis Venturing (C) Reaching Maturity Case Study Analysis in addition to other huge food and drinks business produce value for its customers by controling these active ingredients in its products. Case Study Analysis in addition to other huge companies has an interest in finding ways to increase the customer value from its items through making use of the vulnerability.

Along with it, the business likewise produces value by methods of incorporating the healthy point in its products. The business has done particular efforts in order to offer healthy items and reduce the share of Fortis Venturing (C) Reaching Maturity Case Study Solution in general ecological destruction. Case Study Help has taken certain actions connected to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and commitments related to Case Study Solution items, marketplace and the community.

All of these ways have been successful at producing value for the business consumers. These ways have also lead to the increased ecological issues and the criticism over the company's function in increasing health and ecological difficulties. The incorporation of active ingredients like salt, fat and sugar in the company products for developing consumer worth faces high amount of criticism. These components are the main reason for particular fatal diseases in human including obesity, diabetes, heart diseases and so on. Increasing health related problems have raised the criticism for Fortis Venturing (C) Reaching Maturity Case Study Help.

Positive Function of Major Food and Drink Business in Addressing Social and Ecological Expenses Associated with the Market

Undoubtedly, significant food and drink business consisting of company, and so on can play a constructive role in attending to social and eco-friendly costs connected with the market. The environmental expenses associated with food and beverage market consist of the ecological destruction due to the increase of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which might be a big risk to the presence of humanity in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and beverage companies need to play a constructive role in attending to these problems to eliminate their development restrictions related to the criticism from the ecological communities.

In order to attend to these concerns, the business might either decrease their usage of nitrogen rich active ingredients or take specific actions to reduce the quantity of nitrogen in the total environment. The companies ought to prevent usage of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies might also invest in lowering greenhouse gas emissions worldwide. For example, the business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the eco-friendly expenses there are particular social costs related to the food and beverage industry which need to be attended to by the giant food and beverage companies to achieve the industry growth and to avoid the criticism from the ecological communities. Social costs connected with the industry consists of the increasing health problems related to obesity, heart problem, diabetes etc. However, the giant business might play a constructive role in resolving these problems.

The companies might move towards more healthy products by decreasing the quantity of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies could likewise do efforts to move customer tastes towards healthy products as they have managed the consumer taste for couple of years.

Assessment of Sustainability at Fortis Venturing (C) Reaching Maturity Case Study Solution

There was a prospective shift in the business technique and objectives at Case Study Help. The brand-new CEO was concentrated on buying much healthier items for achieving sustainable development for the company in addition to providing much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present various healthier items in its portfolio. Despite of being thought about a Case Help's healthy brand name, the products of Quaker Oats included several ingredients which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Fortis Venturing (C) Reaching Maturity Case Study Solution has taken particular sustainability actions for its market places. Among significant examples in this regard is the Business's marketing method related to schools. The business markets just low calories and healthy beverages options in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy items in its portfolio. The business has actually increased its research study and advancement spending plan and has actually introduced an army of health researchers to create certain healthy products.

Environmental Sustainability

In this regard, the company devoted to lower its packaging by millions of tones to prevent high amount of wastes. The company has actually dedicated to lower greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the company has taken numerous actions towards human and ecological sustainability. These steps are still not enough to attain the wanted industrial development and to minimize the criticism over the social obligation of Case Study Analysis.


Particular long term tactical alternatives might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the option would allow the business to achieve its goal of prospective growth and decrease the criticism over the business. Moreover, the alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and dangers connected to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The primary step that Fortis Venturing (C) Reaching Maturity Case Study Help might take is to introduce a new line of product related to healthy food and beverages. Although, the business has actually currently presented particular heath related brands, however, the variety of these brand names in its portfolio is not prospective to reduce the criticism and accomplish potential development. The business needs to introduce a wide variety of healthier products by using its substantial research study and development expenses. The advantages and disadvantages associated with the introduction of a healthy line of product in the portfolio are offered listed below:


• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility by settlement of the dangerous items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Risk of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of hazardous items.
• The dangerous items in the item portfolio may make the incorporation of healthy products fail to lower criticism.
• Substantial cost of research and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the prospective development and lower the criticism is to obtain the health associated companies at a high level. Financial investment in these kind of business would permit Fortis Venturing (C) Reaching Maturity Case Study Solution to introduce a large range of healthier items within a short time period with no requirement of substantial research study and advancement expenses. The benefits and drawbacks associated with alternative 3 are given below:


• Saving of substantial amount of research and advancement costs for brand-new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social responsibility by compensation of the harmful items with healthy products.


• The acquisition may not prove to alter the image of Fortis Venturing (C) Reaching Maturity Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of harmful items.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Fortis Venturing (C) Reaching Maturity Case Study Solution is to replace all of its dangerous products with much healthier items. The replacement of harmful products with much healthier items would entirely change the market position of the company and would need a large number of needed actions to be taken.


• Modification of market position of Fortis Venturing (C) Reaching Maturity Case Study Solution
• Ability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility


• Danger of failure of the new products in the market i.e. customers may not like the taste and might not accept the healthier products due to the addicting nature of dangerous products.
• Big cost of research study and advancement needed to construct new healthy items.
• Staff member might resist over the change in the business model and organisation strategy.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues faced by the business and the existing industry circumstance, Case Study Solution is advised to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of substantial amount of research and development costs for new product development. Along with it, acquisitions would enable incorporation of new items within 2 years along with the capability to target big number of customers.

This Fortis Venturing (C) Reaching Maturity case study is writen by : Beneoit Leleux

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