Fortis Venturing (C): Reaching Maturity Case Study Help

Home >> Beneoit Leleux >> Fortis Venturing (C): Reaching Maturity

Fortis Venturing (C): Reaching Maturity Case Help

Fortis Venturing (C): Reaching Maturity Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink industry. business is a leading brand name in practical snacks, foods and beverages with its existence in about 200 countries.

The report consists of a deep analysis of numerous aspects of the social duties of major companies in the food and beverage industry in basic, and Case Solution in specific. It likewise provides an analysis of the growing health and environmental concerns including obesity, cardiovascular disease, ecological devastation and so on in the Western countries and the function of the companies in the food and drink industry to address these concerns. The report also provides an evaluation of the degree of sustainability and CSR in the Fortis Venturing (C): Reaching Maturity Case Study Analysis's service strategy in addition to the determination of how Case Study Analysis produces value for its customers. Additionally, the report likewise provides particular strategic options for Case Analysis to incorporate the criticism over its social responsibility with specific recommendations and an application strategy.

Problems Identification

The giant food and beverage business was going through a criticism over its duty towards different social and environmental concerns consisting of; weight problems, cardiovascular disease, ecological destruction etc. These criticisms lead, to reassess about the business strategy of Fortis Venturing (C): Reaching Maturity Case Study Analysis. The Beneoit Leleux has actually realized that the total society, the lifestyle of people and the people at whole have actually been changed now. In this situation with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Solution needs to change its direction towards healthier products. Although, Case Study Help had taken particular important steps regarding the environmental impacts of its products, but, these actions are insufficient to wind up the criticism over the business's duty towards social and environmental problems. The required to take certain tactical steps to change the market position of its specific famous brand names and present Online Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and drink business need to use their power to move the consumer taste towards healthier products to eliminate the constraints in the growth of food industry.

Vital Analysis

The shift from the use of natural food to made food has actually highly affected the health of the customers. All of the data related to the health problems with the incorporation of made food in the market discuss the occurrence of the health issues related to food system. These concerns are indirectly the outcome of different practices of the food and drink companies for developing worth for their consumers.

Value Development at Fortis Venturing (C): Reaching Maturity Case Study Help

Fortis Venturing (C): Reaching Maturity Case Study Solution being a huge business in the food and beverage industry, supplies high value to its consumers by numerous ways. Value development in the food and beverage market is done through 2 methods i.e. taste and availability of the item. Case Study Solution has a competitive benefit in offering its items far and wide internationally. Its marketing ability makes it able to target a large base of consumers. The company exists in about 200 nations with a large number of famous global brands. The everywhere presence of the business products provides high worth to customers.

Additionally, the business produces value for its customers by means of offering a great deal of yummy foodstuff consisting of salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the customer's brain. The Fortis Venturing (C): Reaching Maturity Case Study Help in addition to other huge food and drinks business create value for its customers by manipulating these components in its items. Case Study Help together with other giant business is interested in discovering ways to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the business likewise develops value by means of including the healthy point in its items. The company has done certain efforts in order to offer healthy items and decrease the share of Fortis Venturing (C): Reaching Maturity Case Study Help in general ecological devastation. Case Study Help has actually taken certain actions associated with the sustainability of individuals and environment including the 2009 announcement of the ambitious goals and dedications related to Case Study Help items, market and the community.

All of these means have been successful at developing value for the Case Study Help customers. Increasing health related concerns have actually raised the criticism for Case Study Analysis.

Positive Function of Significant Food and Drink Business in Attending To Social and Ecological Costs Related To the Industry

Indeed, major food and beverage companies including business, etc. can play a positive function in dealing with social and ecological expenses connected with the market. The eco-friendly expenses associated with food and beverage market consist of the ecological devastation due to the increase of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge danger to the existence of mankind in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. Therefore, food and drink business ought to play an useful function in resolving these problems to remove their development restraints connected to the criticism from the ecological communities.

In order to attend to these issues, the business might either reduce their use of nitrogen rich ingredients or take specific steps to reduce the quantity of nitrogen in the general environment. The business ought to avoid usage of nitrogen fertilizers and need to search out the products of those farmers that do not use fertilizers for their crop. The companies could likewise invest in lowering greenhouse gas emissions worldwide. For instance, the business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

In addition to the eco-friendly costs there are specific social costs associated with the food and beverage market which should be attended to by the huge food and drink companies to accomplish the industry growth and to prevent the criticism from the ecological communities. Social expenses related to the market consists of the increasing health problems associated with weight problems, heart problem, diabetes and so on. Nevertheless, the giant companies might play an useful role in dealing with these concerns.

The companies might move towards more healthy items by reducing the quantity of poisonous compounds in their processed foods i.e. dioxin, which could lead to fatal human illness. Together with it, the business ought to use more nutritious components rather than derivatives of Corn and Soy to increase number of calories from their products. The business might also do efforts to shift consumer tastes towards healthy products as they have controlled the consumer taste for few years. In this method the huge food and beverage companies could play a positive role in dealing with social and eco-friendly costs connected to the industry.

Assessment of Sustainability at Fortis Venturing (C): Reaching Maturity Case Study Help

There was a prospective shift in the business technique and goals at Case Study Help. The brand-new CEO was focused on purchasing healthier items for accomplishing sustainable growth for the business together with providing much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present numerous much healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quaker Oats included numerous active ingredients which were dangerous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Fortis Venturing (C): Reaching Maturity Case Study Help has taken certain sustainability steps for its market places. Among significant examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The business has increased its research study and development budget plan and has actually introduced an army of health researchers to design certain healthy items.

Environmental Sustainability

In this regard, the company devoted to reduce its packaging by millions of tones to avoid high amount of wastes. The company has dedicated to minimize greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it could be figured out that the business has taken several steps towards human and environmental sustainability. However these actions are still not sufficient to achieve the preferred industrial development and to minimize the criticism over the social responsibility of Fortis Venturing (C): Reaching Maturity Case Study Solution.

Alternatives

Particular long term strategic options might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would make it possible for the company to accomplish its goal of potential development and lower the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and dangers related to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The very first step that Fortis Venturing (C): Reaching Maturity Case Study Solution could take is to present a brand-new item line related to healthy food and drinks. The business should present a broad variety of healthier items by utilizing its substantial research and advancement expenses.

Pros:

• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social obligation by settlement of the hazardous items with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of harmful items.
• The harmful products in the product portfolio might make the incorporation of healthy items fail to lower criticism.
• Big expense of research study and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the potential growth and decrease the criticism is to get the health associated business at a high level. Financial investment in these type of companies would permit Fortis Venturing (C): Reaching Maturity Case Study Analysis to present a large variety of healthier items within a short time duration with no need of significant research and development expenditures. The benefits and drawbacks associated with alternative 3 are given listed below:

Pros:

• Conserving of huge quantity of research and development costs for brand-new product development.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social obligation by compensation of the harmful items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Fortis Venturing (C): Reaching Maturity Case Study Analysis as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addicting nature of dangerous items.
• The harmful items in the product portfolio might make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Fortis Venturing (C): Reaching Maturity Case Study Help is to replace all of its dangerous items with much healthier items. This could be a substantial shift in the business technique and business design at business. The replacement of harmful products with healthier items would entirely change the market position of the company and would require a a great deal of essential steps to be taken. The advantages and disadvantages associated with alternative 3 are offered below:

Pros:

• Change of market position of Fortis Venturing (C): Reaching Maturity Case Study Help
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social duty

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addicting nature of harmful products.
• Substantial cost of research study and advancement needed to build new healthy items.
• Employee may withstand over the change in business model and business method.
• Number of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the business and the present market scenario, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to save of huge amount of research study and development expenses for brand-new item advancement. Along with it, acquisitions would permit incorporation of new items within 2 years along with the capability to target large number of consumers.

This Fortis Venturing (C): Reaching Maturity case study is writen by : Beneoit Leleux

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations