Ir Microsystems (A) June 2002 Case Study Analysis

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Ir Microsystems (A) June 2002 Case Help

Ir Microsystems (A) June 2002 Case Study Solution is a widely known name of a New york city based, world's leading company in the food and drink market. Case Study Analysis is a prominent brand name in convenient snacks, foods and drinks with its presence in about 200 nations. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the product at far and wide places. Furthermore, the business is doing efforts to make item advancement as its brand-new source of competitive benefit.
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The report contains a deep analysis of numerous elements of the social obligations of significant companies in the food and beverage market in basic, and business in specific. The report also offers an evaluation of the extent of sustainability and CSR in the Ir Microsystems (A) June 2002 Case Study Help's organisation technique along with the determination of how Case Study Solution produces value for its customers.

Problems Recognition

The giant food and beverage business was going through a criticism over its duty towards different social and ecological concerns consisting of; weight problems, cardiovascular disease, environmental destruction and so on. These criticisms lead, to reconsider about the business technique of Ir Microsystems (A) June 2002 Case Study Help. The Beneoit Leleux has realized that the general society, the lifestyle of individuals and individuals at whole have been altered now. In this situation with increasing trends towards healthier items and the increasing environmental issues, Case Study Analysis needs to alter its direction towards healthier products. Although, Case Study Solution had taken specific vital actions relating to the ecological effects of its items, however, these actions are inadequate to wind up the criticism over the company's responsibility towards social and eco-friendly concerns. For that reason, the is needed to take certain strategic actions to alter the marketplace position of its certain famous brand names and present Ir Microsystems (A) June 2002 Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Help and other food and drink companies need to utilize their power to shift the customer taste towards much healthier products to get rid of the restraints in the development of food industry.

Vital Analysis

For the couple of decades, customer food patterns have been changed considerably. The shift from making use of healthy food to manufactured food has extremely affected the health of the customers. Despite of the discovery of contemporary health techniques, the general health of people in couple of decades have been extremely affected. Presently about 1 billion of the people In United States are obese and a minimum of 300 countless them have weight problems. Children also dealing with the problem of weight problems. The ratios of obesity in 1980s are rather different from the existing ratios. Despite of discovery of health strategies and modern methods to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health issues with the incorporation of produced food in the market describe the occurrence of the health concerns connected to food system. These problems are indirectly the outcome of various practices of the food and beverage business for developing value for their customers.

Worth Development at Ir Microsystems (A) June 2002 Case Study Solution

Ir Microsystems (A) June 2002 Case Study Solution being a huge company in the food and drink market, provides high value to its consumers by different ways. Case Study Solution has a competitive advantage in supplying its items far and large worldwide. The business is provided in about 200 nations with a large number of well-known global brands.

The company develops value for its customers by ways of supplying large number of yummy food items consisting of salt, fat and sugar, which are the active ingredients that are straight linked with the psychological core of the consumer's brain. The Ir Microsystems (A) June 2002 Case Study Solution together with other giant food and beverages business produce worth for its consumers by controling these active ingredients in its products. Case Study Analysis in addition to other huge companies is interested in finding methods to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the business likewise produces value by ways of including the healthy point in its items. The business has done certain efforts in order to provide healthy items and reduce the share of Ir Microsystems (A) June 2002 Case Study Analysis in overall environmental devastation. Case Study Solution has taken specific actions related to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and dedications connected to Case Study Analysis items, market and the neighborhood.

All of these methods have been successful at developing value for the Case Study Analysis customers. Increasing health associated issues have raised the criticism for Case Study Solution.

Constructive Role of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Industry

Undoubtedly, significant food and drink business including business, and so on can play a positive role in attending to social and environmental expenses connected with the industry. The environmental costs connected to food and beverage market consist of the ecological devastation due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which might be a huge hazard to the presence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. For that reason, food and beverage business ought to play a positive role in resolving these concerns to remove their development constraints associated with the criticism from the environmental communities.

The business must prevent usage of nitrogen fertilizers and ought to search out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly expenses there are certain social costs associated with the food and drink market which need to be dealt with by the huge food and beverage companies to attain the industry growth and to avoid the criticism from the ecological communities. Social expenses connected with the industry includes the increasing health issues connected to weight problems, heart problem, diabetes and so on. The huge companies might play an useful function in addressing these problems.

The companies could move towards more healthy items by minimizing the amount of harmful compounds in their processed foods i.e. dioxin, which might lead to fatal human illness. Along with it, the business ought to use more nutritious active ingredients instead of derivatives of Corn and Soy to increase number of calories from their products. The companies might also do efforts to move customer tastes towards healthy products as they have actually controlled the consumer taste for few decades. In this method the giant food and beverage companies might play a positive function in dealing with social and ecological costs related to the industry.

Assessment of Sustainability at Ir Microsystems (A) June 2002 Case Study Analysis

There was a prospective shift in the corporate technique and goals at Case Study Analysis. The new CEO was concentrated on purchasing healthier products for attaining sustainable growth for the business in addition to providing much healthier future for individuals and the world both. Under the new vision, the motto of the business was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce different healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand, the products of Quaker Oats consisted of a number of ingredients which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Ir Microsystems (A) June 2002 Case Study Help has actually taken certain sustainability actions for its market places. One of significant examples in this regard is the Business's marketing technique associated to schools. The business markets just low calories and nutritious beverages choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and advancement budget and has actually presented an army of health scientists to develop certain healthy items.

Ecological Sustainability

Along with the human sustainability, Ir Microsystems (A) June 2002 Case Study Analysis has taken several steps towards environmental sustainability. The company has actually devoted to numerous objectives associated with water, land, product packaging, environment change and community. In this regard, the business devoted to minimize its product packaging by millions of tones to avoid high quantity of wastages. Moreover, the company has actually devoted to minimize greenhouse gas emissions along with the achievement of performance in the energy use. business has actually also attempted certain humanitarian activities including a dedication to supply safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be figured out that the business has taken a number of actions towards human and ecological sustainability. These actions are still not enough to accomplish the desired industrial development and to lower the criticism over the social duty of Case Study Help.


Specific long term tactical options could be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would make it possible for the company to attain its objective of possible development and reduce the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and risks related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first action that Ir Microsystems (A) June 2002 Case Study Help might take is to introduce a brand-new product line related to healthy food and drinks. The business ought to present a broad range of much healthier products by using its substantial research study and development expenses.


• Ability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social obligation by settlement of the hazardous items with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the healthier products due to the addicting nature of dangerous products.
• The hazardous items in the item portfolio might make the incorporation of healthy products fail to reduce criticism.
• Huge expense of research study and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the potential development and minimize the criticism is to get the health related business at a high level. Financial investment in these kind of companies would enable Ir Microsystems (A) June 2002 Case Study Solution to present a large variety of healthier products within a brief time duration without any need of considerable research study and advancement expenses. The advantages and disadvantages connected to alternative 3 are provided listed below:


• Saving of substantial quantity of research and advancement expenses for brand-new item development.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community development companies.
• Satisfaction of the social obligation by settlement of the dangerous items with healthy items.


• The acquisition may not show to alter the image of Ir Microsystems (A) June 2002 Case Study Solution as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of dangerous products.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Ir Microsystems (A) June 2002 Case Study Analysis is to change all of its dangerous items with much healthier items. This could be a huge shift in the business strategy and the business model at company. The replacement of dangerous items with much healthier products would entirely change the marketplace position of the company and would require a large number of necessary steps to be taken. The benefits and drawbacks associated with alternative 3 are provided listed below:


• Modification of market position of Ir Microsystems (A) June 2002 Case Study Analysis
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility


• Threat of failure of the new items in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of hazardous products.
• Big expense of research and development needed to build brand-new healthy products.
• Employee may withstand over the modification in the business model and organisation technique.
• Number of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, issues faced by the business and the current market scenario, Ir Microsystems (A) June 2002 Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to save of huge amount of research study and advancement costs for new product development. Together with it, acquisitions would enable incorporation of new items within two years in addition to the ability to target large number of customers. Furthermore, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need substantial quantity of investment funds. The organizations might not be able to decrease the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, business could prove to be successful in accomplishing the targets.

This Ir Microsystems (A) June 2002 case study is writen by : Beneoit Leleux

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