Kermels Mbo - April 2002 Case Study Analysis

Disclaimer: The content you are reading is just a format on how a case should be solved.
This is not the actual case solution. To get the case solution place your order on the site and contact website support.

Home >> Beneoit Leleux >> Kermels Mbo - April 2002

Kermels Mbo - April 2002 Case Solution

Kermels Mbo - April 2002 Case Study Solution is a popular name of a New York based, world's leading company in the food and drink market. Case Study Analysis is a leading brand name in convenient treats, foods and drinks with its presence in about 200 countries. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the item at everywhere places. The business is doing efforts to make item advancement as its new source of competitive advantage.
Case Study Solution
The report includes a deep analysis of various elements of the social duties of major business in the food and beverage industry in basic, and business in particular. The report also provides an examination of the level of sustainability and CSR in the Kermels Mbo - April 2002 Case Study Analysis's company strategy along with the determination of how Case Study Solution produces value for its customers.

Problems Recognition

The giant food and beverage business was going through a criticism over its duty towards numerous social and eco-friendly issues including; obesity, cardiovascular disease, environmental destruction etc. These criticisms lead, to rethink about the business technique of Kermels Mbo - April 2002 Case Study Analysis. The Beneoit Leleux has actually realized that the general society, the way of life of individuals and individuals at whole have actually been altered now. In this scenario with increasing patterns towards healthier products and the increasing environmental concerns, Case Study Help should change its direction towards much healthier items. Although, Case Study Solution had taken particular vital actions concerning the ecological impacts of its items, but, these steps are not enough to wind up the criticism over the business's responsibility towards social and environmental issues. For that reason, the is needed to take certain strategic actions to alter the market position of its certain popular brands and present Kermels Mbo - April 2002 Case Study Analysis as a business producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies should use their power to move the customer taste towards healthier products to get rid of the restraints in the development of food industry.

Important Analysis

The shift from the use of natural food to produced food has extremely affected the health of the consumers. All of the data related to the health concerns with the incorporation of produced food in the market discuss the occurrence of the health issues related to food system. These issues are indirectly the outcome of different practices of the food and drink business for developing worth for their customers.

Worth Production at Kermels Mbo - April 2002 Case Study Help

Kermels Mbo - April 2002 Case Study Help being a giant company in the food and beverage market, offers high worth to its clients by different means. Case Study Help has a competitive advantage in offering its items far and large internationally. The business is provided in about 200 nations with a big number of famous global brands.

The company develops worth for its consumers by methods of offering large number of yummy food items including salt, fat and sugar, which are the components that are directly linked with the emotional core of the consumer's brain. The Kermels Mbo - April 2002 Case Study Analysis in addition to other giant food and drinks companies develop value for its consumers by controling these active ingredients in its items. Case Study Help together with other giant business has an interest in discovering ways to increase the consumer worth from its items through exploiting the vulnerability.

Together with it, the company also develops value by methods of incorporating the healthy point in its products. The company has done particular efforts in order to provide healthy products and decrease the share of Kermels Mbo - April 2002 Case Study Analysis in general ecological devastation. Case Study Help has taken certain actions associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and dedications related to Case Study Solution products, marketplace and the neighborhood.

All of these ways have actually succeeded at producing worth for the company consumers. However, these means have also cause the increased environmental concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the business products for producing consumer worth deals with high quantity of criticism. These components are the primary reason for specific lethal illness in human including weight problems, diabetes, cardiovascular disease and so on. Increasing health associated concerns have raised the criticism for Kermels Mbo - April 2002 Case Study Help.

Useful Function of Major Food and Beverage Companies in Dealing With Social and Ecological Costs Associated with the Market

Certainly, major food and drink business including company, and so on can play a constructive function in addressing social and eco-friendly expenses associated with the market. The environmental expenses associated with food and beverage market include the ecological destruction due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a huge danger to the presence of humankind in future.

Significant reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. For that reason, food and drink companies should play an useful role in dealing with these problems to remove their development restraints associated with the criticism from the environmental neighborhoods.

The companies need to avoid usage of nitrogen fertilizers and need to browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental costs there are certain social costs related to the food and drink industry which should be dealt with by the huge food and beverage companies to achieve the industry growth and to prevent the criticism from the environmental neighborhoods. Social expenses associated with the industry includes the increasing health concerns related to weight problems, heart problem, diabetes etc. The giant business might play a positive function in addressing these concerns.

The business could move towards healthier items by reducing the amount of hazardous substances in their processed foods i.e. dioxin, which could lead to lethal human illness. Along with it, the business must utilize more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their products. The business might also do efforts to move customer tastes towards healthy items as they have managed the consumer taste for few decades. In this way the huge food and beverage companies might play a constructive role in attending to social and eco-friendly costs associated with the industry.

Assessment of Sustainability at Kermels Mbo - April 2002 Case Study Solution

There was a possible shift in the corporate technique and goals at Case Study Solution. The new CEO was concentrated on buying much healthier items for attaining sustainable growth for the company in addition to providing healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

company obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce different healthier items in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quake Oats consisted of numerous active ingredients which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Kermels Mbo - April 2002 Case Study Help has actually taken specific sustainability actions for its market places. One of significant examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and healthy beverages options in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has increased its research and development budget plan and has actually introduced an army of health researchers to create particular healthy products.

Environmental Sustainability

In this regard, the business devoted to decrease its packaging by millions of tones to avoid high quantity of wastages. The company has actually committed to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it might be determined that the company has taken numerous steps towards human and environmental sustainability. These steps are still not enough to accomplish the wanted commercial growth and to reduce the criticism over the social obligation of Case Study Analysis.


Specific long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would allow the company to attain its goal of prospective growth and lower the criticism over the business. The alternatives could be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the cost and risks related to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that Kermels Mbo - April 2002 Case Study Analysis might take is to present a brand-new product line connected to healthy food and beverages. Although, the company has already presented specific heath related brand names, however, the number of these brand names in its portfolio is not prospective to decrease the criticism and attain possible development. For that reason, the company needs to present a large range of much healthier products by using its significant research and development expenses. The pros and cons related to the intro of a healthy product line in the portfolio are provided listed below:


• Ability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social responsibility by compensation of the harmful items with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of hazardous items.
• The harmful products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Big expense of research study and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the possible growth and reduce the criticism is to get the health related business at a high level. Investment in these kind of companies would allow Kermels Mbo - April 2002 Case Study Analysis to introduce a large range of healthier products within a brief time duration with no need of considerable research and development expenses. The advantages and disadvantages related to alternative 3 are offered below:


• Conserving of huge amount of research study and development costs for new product development.
• Incorporation of new products within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social obligation by payment of the hazardous products with healthy products.


• The acquisition might not show to change the image of Kermels Mbo - April 2002 Case Study Solution as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Risk of failure of the new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of dangerous products.
• The dangerous items in the item portfolio might make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Kermels Mbo - April 2002 Case Study Help is to replace all of its harmful items with healthier items. The replacement of harmful products with much healthier products would totally change the market position of the company and would require a big number of essential actions to be taken.


• Modification of market position of Kermels Mbo - April 2002 Case Study Help
• Capability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility


• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addicting nature of dangerous products.
• Big cost of research study and development needed to build brand-new healthy items.
• Staff member might resist over the modification in the business design and service technique.
• Number of years needed for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues dealt with by the business and the current market situation, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to save of big quantity of research and advancement costs for new item development. Along with it, acquisitions would permit incorporation of new items within 2 years along with the ability to target big number of consumers.

This Kermels Mbo - April 2002 case study is writen by : Beneoit Leleux

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations