La Martina (B) Selling The Passion Case Study Help

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La Martina (B) Selling The Passion Case Analysis

La Martina (B) Selling The Passion Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and drink industry. Case Study Help is a prominent brand in convenient snacks, foods and drinks with its existence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its capability to market the product at far and wide places. The business is doing efforts to make product development as its new source of competitive advantage.
Case Study Solution
The report consists of a deep analysis of various elements of the social duties of significant business in the food and beverage industry in general, and company in specific. The report also supplies an evaluation of the level of sustainability and CSR in the La Martina (B) Selling The Passion Case Study Analysis's organisation method along with the decision of how Case Study Help produces worth for its consumers.

Concerns Recognition

Case Study Analysis had actually taken particular vital actions regarding the environmental impacts of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and environmental problems. This is required to take particular tactical steps to change the market position of its specific well-known brands and present Case Study Solution as a company producing healthy items in the market. In this regard, business and other food and beverage companies ought to use their power to move the consumer taste towards healthier items to get rid of the constraints in the development of food market.

Crucial Analysis

For the few decades, customer food patterns have actually been changed dramatically. The shift from the use of health food to made food has actually extremely affected the health of the consumers. Despite of the discovery of contemporary health techniques, the total health of people in few years have actually been highly affected. Currently about 1 billion of the people In United States are obese and a minimum of 300 million of them have obesity. Children likewise facing the issue of obesity. The ratios of obesity in 1980s are quite various from the existing ratios. Despite of discovery of health techniques and modern methods to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health issues with the incorporation of made food in the market describe the occurrence of the health concerns associated with food system. These issues are indirectly the result of numerous practices of the food and drink business for creating worth for their consumers.

Value Creation at La Martina (B) Selling The Passion Case Study Help

La Martina (B) Selling The Passion Case Study Analysis being a huge company in the food and drink market, offers high value to its consumers by various methods. Worth development in the food and beverage industry is done through 2 methods i.e. taste and availability of the item. Case Study Analysis has a competitive advantage in providing its items far and wide globally. Its marketing ability makes it able to target a big base of customers. The company is presented in about 200 nations with a a great deal of well-known global brands. The everywhere presence of the company products supplies high value to customers.

The company produces value for its consumers by methods of offering big number of delicious food products including salt, fat and sugar, which are the active ingredients that are straight linked with the emotional core of the customer's brain. The La Martina (B) Selling The Passion Case Study Solution together with other giant food and beverages companies create worth for its customers by manipulating these active ingredients in its products. Case Study Help in addition to other giant companies has an interest in discovering ways to increase the customer worth from its items through making use of the vulnerability.

Together with it, the company also produces worth by means of incorporating the healthy point in its items. The company has done particular efforts in order to provide healthy items and decrease the share of La Martina (B) Selling The Passion Case Study Solution in overall environmental destruction. Case Study Solution has actually taken specific actions connected to the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and commitments related to Case Study Help items, marketplace and the neighborhood.

All of these means have been successful at creating worth for the Case Study Solution consumers. Increasing health related concerns have actually raised the criticism for Case Study Solution.

Useful Role of Major Food and Drink Companies in Dealing With Social and Ecological Expenses Associated with the Market

Indeed, significant food and beverage companies including company, and so on can play a constructive role in resolving social and ecological costs connected with the market. The environmental costs associated with food and beverage market consist of the ecological devastation due to the increase of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a big danger to the existence of mankind in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage business. For that reason, food and drink companies must play a positive role in attending to these issues to remove their growth constraints connected to the criticism from the environmental neighborhoods.

The business should prevent use of nitrogen fertilizers and need to browse out the products of those farmers that do not use fertilizers for their crop. The business could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the ecological expenses there are certain social expenses related to the food and drink market which need to be addressed by the giant food and beverage business to attain the market development and to prevent the criticism from the ecological neighborhoods. Social costs connected with the market consists of the increasing health problems connected to obesity, cardiovascular disease, diabetes etc. Nevertheless, the huge business might play a constructive role in dealing with these issues.

The business could move towards healthier items by reducing the quantity of harmful compounds in their processed foods i.e. dioxin, which might result in lethal human illness. In addition to it, the companies must use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to move customer tastes towards healthy items as they have actually controlled the customer taste for few years. In this method the huge food and drink companies might play a constructive function in dealing with social and environmental expenses related to the market.

Assessment of Sustainability at La Martina (B) Selling The Passion Case Study Solution

There was a potential shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was focused on investing in much healthier items for accomplishing sustainable growth for the company along with supplying much healthier future for the people and the planet both. Under the new vision, the motto of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to present numerous healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the items of Quake Oats contained numerous components which were dangerous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, La Martina (B) Selling The Passion Case Study Analysis has actually taken specific sustainability actions for its market locations. Among major examples in this regard is the Business's marketing strategy associated to schools. The business markets only low calories and nutritious drinks choices in schools.
Case Study Analysis
Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The business has increased its research and development budget and has actually presented an army of health scientists to create particular healthy items.

Environmental Sustainability

Along with the human sustainability, La Martina (B) Selling The Passion Case Study Solution has taken numerous actions towards ecological sustainability. The company has devoted to different objectives connected to water, land, packaging, environment change and community. In this regard, the company dedicated to minimize its product packaging by countless tones to avoid high amount of wastages. Additionally, the company has dedicated to minimize greenhouse gas emissions in addition to the achievement of efficiency in the energy use. business has actually also tried specific humanitarian activities including a commitment to supply safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken a number of steps towards human and ecological sustainability. These actions are still not sufficient to achieve the wanted commercial development and to reduce the criticism over the social obligation of Case Study Solution.


Particular long term tactical options might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would enable the business to accomplish its objective of prospective growth and lower the criticism over the business. Moreover, the alternatives could be examined on the basis of the time frame that would be taken by an alternative to be carried out in addition to the expense and risks connected to the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first step that La Martina (B) Selling The Passion Case Study Solution might take is to present a brand-new item line related to healthy food and beverages. The company ought to present a wide variety of healthier products by utilizing its substantial research study and development expenses.


• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty by settlement of the hazardous products with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Substantial expense of research and development required to build new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the prospective growth and minimize the criticism is to acquire the health related business at a high level. Investment in these kind of business would permit La Martina (B) Selling The Passion Case Study Help to present a big range of healthier items within a short time period without any requirement of substantial research and development expenses. The benefits and drawbacks connected to alternative 3 are offered below:


• Saving of substantial amount of research study and advancement expenses for new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social duty by compensation of the harmful products with healthy products.


• The acquisition may not prove to alter the image of La Martina (B) Selling The Passion Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new items in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for La Martina (B) Selling The Passion Case Study Solution is to replace all of its dangerous products with healthier products. The replacement of dangerous products with healthier items would entirely change the market position of the company and would need a big number of necessary steps to be taken.


• Modification of market position of La Martina (B) Selling The Passion Case Study Help
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation


• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of hazardous items.
• Huge cost of research study and development needed to develop new healthy items.
• Worker might withstand over the modification in business model and business technique.
• Number of years required for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, problems faced by the company and the present market scenario, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of huge quantity of research and development costs for new product development. Along with it, acquisitions would enable incorporation of new products within two years along with the capability to target big number of consumers.

This La Martina (B) Selling The Passion case study is writen by : Beneoit Leleux

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