Licia Chery And My Major Company Crowd Financing To Stardom Case Study Help

Home >> Beneoit Leleux >> Licia Chery And My Major Company Crowd Financing To Stardom

Licia Chery And My Major Company Crowd Financing To Stardom Case Help

Licia Chery And My Major Company Crowd Financing To Stardom Case Study Help is a widely known name of a New york city based, world's leading company in the food and drink market. Case Study Help is a leading brand name in convenient treats, foods and beverages with its presence in about 200 countries. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the product at everywhere places. Additionally, the company is doing efforts to make product development as its brand-new source of competitive benefit.

The report contains a deep analysis of numerous elements of the social obligations of major business in the food and beverage market in general, and business in particular. The report likewise provides an evaluation of the level of sustainability and CSR in the Licia Chery And My Major Company Crowd Financing To Stardom Case Study Solution's service method along with the determination of how Case Study Help creates worth for its consumers.

Concerns Identification

Case Study Help had actually taken particular crucial actions concerning the environmental effects of its products, however, these steps are not enough to end up the criticism over the business's responsibility towards social and environmental concerns. This is required to take specific strategic steps to change the market position of its certain well-known brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and beverage companies should use their power to shift the customer taste towards much healthier products to get rid of the restrictions in the development of food market.

Important Analysis

For the few decades, customer food patterns have actually been altered considerably. The shift from the use of health food to produced food has extremely affected the health of the consumers. Despite of the discovery of modern-day health methods, the overall health of people in couple of years have actually been extremely impacted. Currently about 1 billion of individuals In United States are overweight and at least 300 countless them have weight problems. Children likewise dealing with the problem of weight problems. The ratios of obesity in 1980s are rather various from the current ratios. Despite of discovery of health strategies and modern ways to manage weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of produced food in the market discuss the frequency of the health problems connected to food system. These issues are indirectly the result of numerous practices of the food and beverage business for producing value for their consumers.

Value Development at Licia Chery And My Major Company Crowd Financing To Stardom Case Study Solution

Licia Chery And My Major Company Crowd Financing To Stardom Case Study Solution being a huge company in the food and beverage market, provides high value to its clients by various ways. Worth development in the food and drink industry is done through two ways i.e. taste and availability of the product. Case Study Help has a competitive advantage in offering its products everywhere globally. Its marketing ability makes it able to target a big base of customers. The company exists in about 200 countries with a large number of well-known global brands. The far and wide presence of the business items supplies high value to consumers.

Furthermore, the company creates worth for its customers by methods of providing a great deal of delicious foodstuff consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the customer's brain. The Licia Chery And My Major Company Crowd Financing To Stardom Case Study Help in addition to other huge food and drinks business produce value for its customers by controling these active ingredients in its items. Case Study Help together with other huge business has an interest in finding methods to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the company likewise creates worth by methods of incorporating the healthy point in its items. The business has actually done particular efforts in order to provide healthy products and lower the share of Licia Chery And My Major Company Crowd Financing To Stardom Case Study Solution in overall environmental destruction. Case Study Analysis has taken particular actions associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and dedications related to Case Study Help items, market and the community.

All of these ways have been effective at producing value for the Case Study Help consumers. Increasing health associated problems have actually raised the criticism for Case Study Help.

Constructive Function of Significant Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Industry

Significant food and beverage business consisting of Licia Chery And My Major Company Crowd Financing To Stardom Case Study Solution etc. can play a positive role in dealing with social and environmental costs associated with the market. The environmental costs associated with food and drink market consist of the ecological devastation due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a huge risk to the existence of mankind in future.

Significant reason for these environmental modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and beverage companies ought to play a positive function in addressing these issues to eliminate their growth constraints related to the criticism from the environmental communities.

In order to attend to these issues, the business could either minimize their usage of nitrogen abundant ingredients or take specific steps to decrease the amount of nitrogen in the overall environment. The companies ought to prevent usage of nitrogen fertilizers and should search out the products of those farmers that do not utilize fertilizers for their crop. The companies could likewise invest in decreasing greenhouse gas emissions worldwide. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly expenses there are certain social costs related to the food and drink industry which should be resolved by the giant food and drink business to attain the market growth and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the market includes the increasing health concerns connected to weight problems, heart disease, diabetes and so on. The giant business could play an useful function in dealing with these concerns.

The business could move towards healthier products by reducing the amount of poisonous compounds in their processed foods i.e. dioxin, which might lead to lethal human diseases. In addition to it, the business should use more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies might likewise do efforts to shift customer tastes towards healthy items as they have managed the consumer taste for few decades. In this way the giant food and beverage business could play a positive function in attending to social and environmental expenses associated with the industry.

Assessment of Sustainability at Licia Chery And My Major Company Crowd Financing To Stardom Case Study Analysis

There was a potential shift in the business technique and goals at Case Study Help. The new CEO was focused on investing in much healthier items for attaining sustainable growth for the business in addition to providing healthier future for the people and the world both. Under the brand-new vision, the motto of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The business announced particular objectives and dedications associated with human sustainability and the environmental sustainability. Licia Chery And My Major Company Crowd Financing To Stardom Case Study Analysis got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to present various healthier items in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the items of Quaker Oats included numerous ingredients which were dangerous to health. These harmful ingredients were not marketed which have ended up being the base for criticism over the healthy brand names of Licia Chery And My Major Company Crowd Financing To Stardom Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Licia Chery And My Major Company Crowd Financing To Stardom Case Study Analysis has actually taken certain sustainability steps for its market places. One of significant examples in this regard is the Company's marketing method related to schools. The business markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The company has increased its research and advancement spending plan and has introduced an army of health scientists to create certain healthy products.

Environmental Sustainability

In this regard, the company devoted to lower its packaging by millions of tones to avoid high quantity of wastages. The business has actually committed to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage.

On the basis of above analysis, it could be determined that the business has actually taken numerous actions towards human and ecological sustainability. Nevertheless these steps are still not enough to attain the preferred industrial development and to lower the criticism over the social responsibility of Licia Chery And My Major Company Crowd Financing To Stardom Case Study Help.

Alternatives

Particular long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the option would allow the business to attain its objective of potential growth and decrease the criticism over the business. Additionally, the options could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and threats connected to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first step that Licia Chery And My Major Company Crowd Financing To Stardom Case Study Analysis could take is to present a new product line related to healthy food and drinks. Although, the company has actually currently introduced particular heath related brands, but, the variety of these brands in its portfolio is not potential to minimize the criticism and attain prospective growth. The company should present a broad range of much healthier products by utilizing its significant research study and development expenditures. The pros and cons associated with the introduction of a healthy product line in the portfolio are given below:

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social duty by payment of the dangerous items with healthy products.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of harmful items.
• The harmful items in the item portfolio might make the incorporation of healthy products stop working to lower criticism.
• Huge expense of research and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the potential growth and reduce the criticism is to get the health associated companies at a high level. Financial investment in these kind of business would enable Licia Chery And My Major Company Crowd Financing To Stardom Case Study Help to introduce a large variety of much healthier items within a short time period without any requirement of considerable research study and development expenditures. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Saving of huge amount of research and advancement costs for new item development.
• Incorporation of new items within two years.
• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social duty by settlement of the hazardous products with healthy items.

Cons:

• The acquisition might not prove to change the image of Licia Chery And My Major Company Crowd Financing To Stardom Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the healthier items due to the addictive nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Licia Chery And My Major Company Crowd Financing To Stardom Case Study Solution is to replace all of its hazardous products with healthier items. The replacement of dangerous products with healthier products would totally change the market position of the business and would need a big number of necessary actions to be taken.

Pros:

• Change of market position of Licia Chery And My Major Company Crowd Financing To Stardom Case Study Analysis
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• Big cost of research and advancement needed to construct new healthy items.
• Employee may withstand over the change in the business model and service strategy.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the present market situation, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to save of huge quantity of research study and advancement expenses for brand-new item advancement. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the ability to target large number of consumers.

This Licia Chery And My Major Company Crowd Financing To Stardom case study is writen by : Beneoit Leleux

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations