Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution

Home >> Beneoit Leleux >> Licia Chery And My Major Company: Crowd Financing To Stardom

Licia Chery And My Major Company: Crowd Financing To Stardom Case Solution

Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution is a widely known name of a New York based, world's leading organization in the food and beverage market. company is a prominent brand name in hassle-free treats, foods and drinks with its presence in about 200 countries.

The report includes a deep analysis of numerous elements of the social obligations of major business in the food and beverage market in general, and business in particular. The report also provides an evaluation of the degree of sustainability and CSR in the Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution's business strategy along with the determination of how Case Study Analysis creates worth for its consumers.

Problems Identification

Case Study Analysis had actually taken particular crucial actions concerning the ecological effects of its products, however, these steps are not enough to end up the criticism over the company's obligation towards social and ecological concerns. This is required to take specific tactical actions to change the market position of its certain well-known brand names and present Case Study Solution as a company producing healthy products in the market. In this regard, company and other food and beverage companies must use their power to shift the customer taste towards much healthier products to eliminate the restraints in the growth of food industry.

Crucial Analysis

For the few years, customer food patterns have been changed significantly. The shift from making use of healthy food to produced food has extremely impacted the health of the customers. Despite of the discovery of modern health techniques, the overall health of people in few decades have been extremely affected. Currently about 1 billion of the people In US are obese and at least 300 countless them have obesity. Children likewise facing the problem of weight problems. The ratios of weight problems in 1980s are rather different from the existing ratios. Despite of discovery of health techniques and modern-day ways to manage weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health concerns with the incorporation of produced food in the market discuss the prevalence of the health issues associated with food system. These problems are indirectly the result of different practices of the food and beverage companies for developing value for their consumers.

Value Production at Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis

Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis being a giant business in the food and drink market, offers high worth to its customers by different methods. Worth creation in the food and drink industry is done through 2 ways i.e. taste and accessibility of the item. Case Study Help has a competitive benefit in providing its products everywhere globally. Its marketing capability makes it able to target a big base of customers. The company exists in about 200 nations with a large number of popular international brands. The everywhere presence of the company products offers high value to customers.

The company develops value for its consumers by ways of providing big number of yummy food products including salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution in addition to other huge food and beverages business create worth for its customers by controling these components in its products. Case Study Solution along with other giant companies has an interest in finding ways to increase the customer value from its items through exploiting the vulnerability.

Together with it, the business also creates value by methods of including the healthy point in its items. The company has actually done specific efforts in order to supply healthy products and minimize the share of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Help in general environmental destruction. Case Study Solution has taken specific actions related to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and commitments related to Case Study Analysis products, marketplace and the community.

All of these means have succeeded at producing value for the business customers. However, these methods have also lead to the increased ecological issues and the criticism over the company's function in increasing health and environmental difficulties. The incorporation of active ingredients like salt, fat and sugar in the company products for producing consumer value deals with high amount of criticism. These components are the main reason for particular lethal illness in human consisting of weight problems, diabetes, heart problem and so on. Increasing health related concerns have raised the criticism for Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis.

Positive Role of Major Food and Drink Companies in Dealing With Social and Ecological Expenses Related To the Industry

Major food and beverage business consisting of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Help and so on can play a constructive function in addressing social and eco-friendly costs associated with the market. The ecological expenses associated with food and beverage market include the environmental devastation due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a big hazard to the presence of mankind in future.

Significant cause of these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Therefore, food and beverage business should play an useful role in dealing with these concerns to eliminate their growth constraints connected to the criticism from the environmental neighborhoods.

The business must prevent use of nitrogen fertilizers and should search out the products of those farmers that do not utilize fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental expenses there are certain social costs connected with the food and beverage market which must be dealt with by the huge food and beverage business to accomplish the market development and to avoid the criticism from the environmental communities. Social expenses connected with the industry consists of the increasing health concerns associated with obesity, heart problem, diabetes etc. The giant companies could play a positive function in attending to these concerns.

The business might move towards more healthy items by lowering the amount of toxic compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies might likewise do efforts to shift consumer tastes towards healthy products as they have controlled the customer taste for couple of years.

Evaluation of Sustainability at Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis

There was a prospective shift in the corporate strategy and goals at Case Study Analysis. The brand-new CEO was concentrated on investing in healthier items for achieving sustainable growth for the company together with offering much healthier future for the people and the planet both. Under the new vision, the motto of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

The company announced specific goals and dedications associated with human sustainability and the environmental sustainability. Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Help obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous much healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Solution's healthy brand name, the products of Quaker Oats consisted of a number of ingredients which were harmful to health. These harmful active ingredients were not advertised which have actually become the base for criticism over the healthy brands of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution has taken specific sustainability steps for its market places. Among significant examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and nutritious drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy items in its portfolio. The company has increased its research study and advancement budget and has actually introduced an army of health scientists to create specific healthy products.

Environmental Sustainability

In this regard, the business devoted to decrease its packaging by millions of tones to avoid high amount of wastes. The business has actually dedicated to minimize greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it might be determined that the company has taken a number of steps towards human and environmental sustainability. Nevertheless these steps are still not sufficient to attain the wanted commercial growth and to decrease the criticism over the social responsibility of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution.

Alternatives

Certain long term tactical options might be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the company to achieve its goal of prospective growth and minimize the criticism over the company. Furthermore, the options might be assessed on the basis of the time frame that would be taken by an alternative to be executed in addition to the cost and risks connected to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The very first step that Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis could take is to present a new product line related to healthy food and beverages. The business should introduce a large variety of healthier items by using its substantial research study and development expenditures.

Pros:

• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social obligation by payment of the dangerous items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addicting nature of hazardous products.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Big cost of research and development needed to build new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the possible development and decrease the criticism is to acquire the health related business at a high level. Investment in these type of companies would allow Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution to present a big variety of healthier items within a short time period without any requirement of substantial research study and development expenses. The advantages and disadvantages associated with alternative 3 are offered below:

Pros:

• Conserving of substantial amount of research and advancement expenses for new product advancement.
• Incorporation of new items within two years.
• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social responsibility by payment of the harmful products with healthy items.

Cons:

• The acquisition might not show to alter the image of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• The harmful products in the item portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution is to change all of its dangerous products with much healthier products. This could be a huge shift in business technique and the business design at company. The replacement of dangerous items with healthier items would totally change the market position of the company and would require a a great deal of essential steps to be taken. The benefits and drawbacks related to alternative 3 are offered listed below:

Pros:

• Modification of market position of Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Solution
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the new products in the market i.e. consumers may not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• Substantial expense of research and development needed to develop brand-new healthy items.
• Staff member might withstand over the modification in business design and business strategy.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the existing market situation, Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Help is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of huge amount of research and development costs for brand-new product advancement. Together with it, acquisitions would enable incorporation of brand-new items within 2 years in addition to the ability to target large number of customers. Moreover, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would need substantial quantity of mutual fund. The organizations might not be able to reduce the criticism. But, with a careful analysis of the acquisition with an aggressive marketing campaigns, Licia Chery And My Major Company: Crowd Financing To Stardom Case Study Help might show to be effective in achieving the targets.

This Licia Chery And My Major Company: Crowd Financing To Stardom case study is writen by : Beneoit Leleux

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations