Louis Robert (C) July 1995 Case Study Analysis

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Louis Robert (C) July 1995 Case Solution

Louis Robert (C) July 1995 Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand name in convenient snacks, foods and drinks with its presence in about 200 countries. Major brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the item at far and wide places. The business is doing efforts to make item advancement as its new source of competitive advantage.
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The report contains a deep analysis of numerous aspects of the social duties of significant business in the food and beverage market in general, and company in particular. The report likewise provides an examination of the level of sustainability and CSR in the Louis Robert (C) July 1995 Case Study Solution's company method along with the determination of how Case Study Solution creates worth for its consumers.

Problems Identification

The huge food and drink company was going through a criticism over its duty towards various social and environmental problems consisting of; obesity, heart problem, environmental devastation etc. These criticisms lead, to rethink about the business technique of Louis Robert (C) July 1995 Case Study Analysis. The Beneoit Leleux has actually realized that the overall society, the lifestyle of people and the people at whole have actually been changed now. In this situation with increasing patterns towards much healthier products and the increasing environmental issues, Case Study Help ought to change its instructions towards healthier items. Although, Case Study Solution had actually taken particular crucial actions relating to the ecological effects of its items, however, these actions are not enough to end up the criticism over the company's duty towards social and eco-friendly concerns. The needed to take certain strategic actions to alter the market position of its specific well-known brands and present Online Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink companies should utilize their power to move the customer taste towards healthier items to remove the constraints in the development of food industry.

Crucial Analysis

The shift from the use of natural food to produced food has highly affected the health of the consumers. All of the data related to the health concerns with the incorporation of manufactured food in the market explain the prevalence of the health problems related to food system. These issues are indirectly the outcome of various practices of the food and beverage companies for creating worth for their customers.

Value Creation at Louis Robert (C) July 1995 Case Study Solution

Louis Robert (C) July 1995 Case Study Solution being a huge company in the food and drink industry, provides high worth to its customers by different means. Case Study Help has a competitive advantage in providing its products far and broad worldwide. The company is presented in about 200 countries with a large number of popular worldwide brands.

The business produces value for its consumers by ways of offering large number of tasty food items consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Louis Robert (C) July 1995 Case Study Analysis together with other huge food and drinks companies develop worth for its customers by manipulating these active ingredients in its items. Case Study Solution in addition to other huge business is interested in discovering ways to increase the customer value from its items through exploiting the vulnerability.

Along with it, the business likewise creates value by means of incorporating the healthy point in its items. The company has actually done certain efforts in order to offer healthy products and minimize the share of Louis Robert (C) July 1995 Case Study Analysis in overall environmental devastation. Case Study Solution has taken certain steps connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and commitments connected to Case Study Analysis products, market and the neighborhood.

All of these methods have actually been successful at developing worth for the Case Study Help customers. Increasing health associated concerns have raised the criticism for Case Study Solution.

Positive Function of Major Food and Beverage Companies in Attending To Social and Ecological Expenses Connected With the Industry

Certainly, significant food and drink business including business, etc. can play an useful role in addressing social and ecological costs related to the market. The environmental costs associated with food and drink market consist of the ecological destruction due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which might be a huge risk to the presence of humankind in future.

Significant cause of these environmental changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and beverage business need to play a constructive function in resolving these issues to remove their development constraints related to the criticism from the ecological communities.

In order to deal with these problems, the companies might either lower their use of nitrogen rich components or take particular steps to lower the quantity of nitrogen in the general environment. The companies ought to avoid usage of nitrogen fertilizers and need to locate the products of those farmers that do not utilize fertilizers for their crop. Additionally, the companies could also purchase minimizing greenhouse gas emissions worldwide. For instance, the companies could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

In addition to the eco-friendly expenses there are specific social costs connected with the food and beverage industry which must be addressed by the huge food and beverage companies to attain the industry development and to prevent the criticism from the environmental communities. Social costs associated with the market consists of the increasing health issues associated with obesity, heart problem, diabetes and so on. The giant companies might play a constructive role in dealing with these concerns.

The companies could move towards more healthy products by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which might result in fatal human illness. The business might likewise do efforts to shift customer tastes towards healthy items as they have controlled the customer taste for few decades.

Evaluation of Sustainability at Louis Robert (C) July 1995 Case Study Analysis

There was a prospective shift in the corporate strategy and objectives at Case Study Help. The brand-new CEO was concentrated on purchasing much healthier items for achieving sustainable growth for the business together with offering healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business revealed particular goals and dedications related to human sustainability and the environmental sustainability. Louis Robert (C) July 1995 Case Study Solution acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present numerous healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the products of Quaker Oats consisted of a number of components which were hazardous to health. These dangerous active ingredients were not advertised which have actually become the base for criticism over the healthy brand names of Louis Robert (C) July 1995 Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Louis Robert (C) July 1995 Case Study Solution has actually taken particular sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing method related to schools. The company markets only low calories and nutritious drinks choices in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy products in its portfolio. The business has increased its research and development spending plan and has presented an army of health researchers to create specific healthy items.

Ecological Sustainability

In addition to the human sustainability, Louis Robert (C) July 1995 Case Study Analysis has actually taken a number of steps towards environmental sustainability. The company has actually dedicated to numerous objectives related to water, land, product packaging, climate change and community. In this regard, the company dedicated to decrease its packaging by millions of tones to avoid high quantity of wastes. The company has actually committed to lower greenhouse gas emissions along with the achievement of effectiveness in the energy use. company has actually likewise attempted particular philanthropic activities including a commitment to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it could be identified that the business has actually taken a number of actions towards human and environmental sustainability. These steps are still not sufficient to accomplish the wanted industrial development and to decrease the criticism over the social responsibility of Case Study Analysis.


Specific long term strategic options could be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the truth that how the option would enable the business to achieve its goal of possible development and reduce the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and threats related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first action that Louis Robert (C) July 1995 Case Study Solution might take is to present a new item line related to healthy food and drinks. The business should present a broad variety of healthier items by utilizing its considerable research study and advancement expenses.


• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social responsibility by payment of the harmful items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier items due to the addicting nature of harmful products.
• The harmful products in the item portfolio may make the incorporation of healthy products fail to reduce criticism.
• Substantial cost of research study and advancement needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the prospective development and reduce the criticism is to acquire the health associated business at a high level. Financial investment in these kind of business would allow Louis Robert (C) July 1995 Case Study Analysis to present a large range of healthier items within a brief time period without any need of significant research and development expenses. The benefits and drawbacks associated with alternative 3 are offered listed below:


• Conserving of big quantity of research and development costs for brand-new product development.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty by compensation of the harmful items with healthy items.


• The acquisition may not prove to change the image of Louis Robert (C) July 1995 Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of hazardous items.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Louis Robert (C) July 1995 Case Study Solution is to replace all of its harmful items with much healthier products. The replacement of dangerous products with much healthier products would entirely change the market position of the company and would require a large number of essential steps to be taken.


• Modification of market position of Louis Robert (C) July 1995 Case Study Analysis
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility


• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the healthier products due to the addictive nature of hazardous items.
• Substantial cost of research study and development needed to build new healthy items.
• Staff member may resist over the change in business design and service method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues dealt with by the business and the existing industry scenario, Louis Robert (C) July 1995 Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to conserve of big amount of research study and advancement costs for new item advancement. In addition to it, acquisitions would permit incorporation of brand-new products within two years together with the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need substantial quantity of investment funds. The companies might not be able to decrease the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, business could prove to be effective in attaining the targets.

This Louis Robert (C) July 1995 case study is writen by : Beneoit Leleux

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