Ondademar: Catching The Next Wave... Case Study Analysis

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Ondademar: Catching The Next Wave... Case Help

Ondademar: Catching The Next Wave... Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and beverage industry. Case Study Solution is a leading brand name in practical snacks, foods and beverages with its presence in about 200 countries. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the product at everywhere locations. The company is doing efforts to make item advancement as its new source of competitive advantage.

The report contains a deep analysis of numerous elements of the social obligations of major companies in the food and beverage market in general, and company in particular. The report likewise supplies an evaluation of the degree of sustainability and CSR in the Ondademar: Catching The Next Wave... Case Study Help's organisation method along with the determination of how Case Study Solution develops worth for its customers.

Problems Identification

The giant food and beverage business was going through a criticism over its duty towards different social and environmental concerns including; obesity, heart diseases, ecological devastation and so on. These criticisms lead, to reassess about the corporate method of Ondademar: Catching The Next Wave... Case Study Analysis. The Beneoit Leleux has understood that the overall society, the lifestyle of individuals and individuals at whole have actually been altered now. In this situation with increasing patterns towards much healthier products and the increasing environmental concerns, Case Study Solution must change its direction towards much healthier products. business had actually taken specific vital steps regarding the environmental effects of its items, however, these steps are not enough to end up the criticism over the business's responsibility towards social and eco-friendly concerns. For that reason, the is required to take particular tactical steps to alter the marketplace position of its certain famous brands and present Ondademar: Catching The Next Wave... Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Help and other food and beverage companies need to utilize their power to shift the consumer taste towards much healthier products to remove the restraints in the growth of food market.

Important Analysis

The shift from the usage of natural food to made food has actually extremely impacted the health of the customers. All of the information related to the health issues with the incorporation of manufactured food in the market discuss the prevalence of the health problems related to food system. These concerns are indirectly the result of various practices of the food and beverage business for developing worth for their customers.

Worth Development at Ondademar: Catching The Next Wave... Case Study Analysis

Ondademar: Catching The Next Wave... Case Study Analysis being a huge business in the food and drink market, provides high value to its clients by various means. Case Study Analysis has a competitive advantage in supplying its products far and large internationally. The company is presented in about 200 nations with a large number of famous international brands.

The company develops value for its customers by methods of supplying large number of tasty food products including salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the consumer's brain. The Ondademar: Catching The Next Wave... Case Study Help in addition to other giant food and drinks business produce worth for its customers by manipulating these ingredients in its items. Case Study Analysis together with other giant business is interested in discovering ways to increase the consumer value from its items through exploiting the vulnerability.

In addition to it, the company likewise develops value by means of integrating the healthy point in its products. The company has actually done certain efforts in order to offer healthy items and reduce the share of Ondademar: Catching The Next Wave... Case Study Solution in general environmental devastation. Case Study Solution has actually taken specific actions associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and commitments associated with Case Study Analysis products, marketplace and the community.

All of these ways have actually been successful at developing value for the Case Study Help customers. Increasing health related issues have raised the criticism for Case Study Analysis.

Constructive Role of Major Food and Drink Business in Resolving Social and Ecological Expenses Associated with the Industry

Major food and drink business including Ondademar: Catching The Next Wave... Case Study Analysis and so on can play a positive function in dealing with social and environmental costs associated with the market. The eco-friendly costs related to food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which might be a big threat to the presence of mankind in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage business. For that reason, food and beverage companies should play a positive role in addressing these concerns to remove their growth restraints related to the criticism from the environmental communities.

In order to address these issues, the companies could either reduce their use of nitrogen rich components or take specific actions to reduce the amount of nitrogen in the general environment. The business must avoid usage of nitrogen fertilizers and should seek the products of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in minimizing greenhouse gas emissions worldwide. For instance, the companies could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Along with the ecological expenses there are specific social costs related to the food and drink industry which must be attended to by the giant food and beverage companies to accomplish the industry growth and to avoid the criticism from the environmental neighborhoods. Social costs related to the industry consists of the increasing health issues connected to obesity, heart problem, diabetes etc. However, the huge companies could play a constructive function in dealing with these issues.

The business might move towards more healthy products by lowering the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business might also do efforts to shift consumer tastes towards healthy products as they have managed the consumer taste for few years.

Assessment of Sustainability at Ondademar: Catching The Next Wave... Case Study Help

There was a possible shift in the business method and goals at Case Study Analysis. The new CEO was concentrated on investing in healthier products for achieving sustainable development for the company in addition to offering healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The company revealed specific goals and dedications related to human sustainability and the ecological sustainability. Ondademar: Catching The Next Wave... Case Study Help acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce different much healthier items in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the products of Quake Oats consisted of numerous ingredients which were dangerous to health. These dangerous ingredients were not promoted which have actually become the base for criticism over the healthy brand names of Ondademar: Catching The Next Wave... Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Ondademar: Catching The Next Wave... Case Study Analysis has actually taken particular sustainability steps for its market places. One of major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and healthy drinks options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The company has increased its research study and advancement spending plan and has presented an army of health researchers to develop specific healthy products.

Ecological Sustainability

In addition to the human sustainability, Ondademar: Catching The Next Wave... Case Study Analysis has actually taken numerous actions towards ecological sustainability. The business has devoted to numerous objectives related to water, land, product packaging, climate change and community. In this regard, the company devoted to lower its product packaging by millions of tones to prevent high amount of wastes. The business has devoted to lower greenhouse gas emissions along with the achievement of performance in the energy usage. business has also attempted specific humanitarian activities consisting of a commitment to offer safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be determined that the company has actually taken numerous actions towards human and ecological sustainability. However these steps are still not adequate to achieve the preferred industrial growth and to minimize the criticism over the social duty of Ondademar: Catching The Next Wave... Case Study Analysis.

Alternatives

Certain long term strategic alternatives could be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would allow the company to attain its goal of potential growth and decrease the criticism over the business. Furthermore, the alternatives could be evaluated on the basis of the time frame that would be taken by an option to be executed along with the expense and threats connected to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Ondademar: Catching The Next Wave... Case Study Analysis might take is to present a brand-new product line related to healthy food and beverages. The company ought to present a large variety of much healthier products by using its considerable research and development expenditures.

Pros:

• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social obligation by payment of the harmful items with healthy products.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous items.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to lower criticism.
• Substantial cost of research study and development needed to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the possible growth and minimize the criticism is to acquire the health associated business at a high level. Investment in these kind of business would enable Ondademar: Catching The Next Wave... Case Study Help to present a large variety of much healthier products within a brief time duration with no need of considerable research and advancement expenditures. The pros and cons related to alternative 3 are offered listed below:

Pros:

• Conserving of big amount of research study and advancement expenses for new item advancement.
• Incorporation of new products within 2 years.
• Capability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social duty by settlement of the dangerous items with healthy products.

Cons:

• The acquisition may not show to change the image of Ondademar: Catching The Next Wave... Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of hazardous products.
• The hazardous products in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Ondademar: Catching The Next Wave... Case Study Analysis is to change all of its dangerous items with healthier products. The replacement of hazardous items with much healthier products would entirely change the market position of the business and would need a big number of required steps to be taken.

Pros:

• Change of market position of Ondademar: Catching The Next Wave... Case Study Solution
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and may decline the healthier products due to the addictive nature of harmful items.
• Huge cost of research study and advancement needed to construct new healthy products.
• Staff member might withstand over the change in the business model and organisation method.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the business and the present industry situation, Ondademar: Catching The Next Wave... Case Study Help is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to conserve of substantial amount of research and development costs for new product advancement. In addition to it, acquisitions would allow incorporation of brand-new products within two years along with the ability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would require substantial quantity of financial investment funds. The organizations might not be able to lower the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, company might show to be effective in achieving the targets.

This Ondademar: Catching The Next Wave... case study is writen by : Beneoit Leleux

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