Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Analysis

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Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Analysis

Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help is a well-known name of a New York based, world's leading company in the food and beverage industry. company is a prominent brand name in convenient treats, foods and drinks with its existence in about 200 nations.

The report includes a deep analysis of numerous elements of the social responsibilities of major companies in the food and beverage industry in basic, and Case Help in particular. It likewise supplies an analysis of the growing health and ecological issues including weight problems, heart problem, ecological devastation and so on in the Western countries and the function of the business in the food and drink market to deal with these concerns. The report also offers an assessment of the extent of sustainability and CSR in the Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Analysis's company technique together with the decision of how Case Study Analysis produces worth for its consumers. Additionally, the report also offers specific strategic options for Case Analysis to incorporate the criticism over its social duty with particular recommendations and an application plan.

Problems Recognition

The huge food and beverage company was going through a criticism over its duty towards various social and environmental problems including; obesity, cardiovascular disease, ecological devastation etc. These criticisms lead, to reconsider about the business strategy of Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help. The Beneoit Leleux has actually understood that the overall society, the lifestyle of individuals and the people at whole have actually been changed now. In this situation with increasing patterns towards much healthier products and the increasing environmental concerns, Case Study Analysis should alter its direction towards healthier products. Although, Case Study Analysis had actually taken particular essential steps relating to the environmental impacts of its products, however, these steps are insufficient to wind up the criticism over the company's obligation towards social and eco-friendly concerns. The needed to take particular strategic steps to change the market position of its particular well-known brand names and present Online Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink companies should utilize their power to move the consumer taste towards healthier items to get rid of the constraints in the development of food market.

Vital Analysis

For the few decades, customer food patterns have been altered significantly. The shift from using health food to produced food has extremely affected the health of the customers. Despite of the discovery of modern health techniques, the general health of people in few decades have actually been extremely affected. Presently about 1 billion of individuals In US are obese and at least 300 million of them have weight problems. Children likewise dealing with the issue of obesity. The ratios of weight problems in 1980s are quite various from the current ratios. Despite of discovery of health strategies and modern methods to control weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health problems with the incorporation of produced food in the market explain the occurrence of the health concerns related to food system. These problems are indirectly the result of different practices of the food and drink companies for producing value for their customers.

Worth Development at Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Solution

Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Analysis being a huge company in the food and drink market, provides high worth to its customers by various means. Value creation in the food and drink market is done through two ways i.e. taste and availability of the product. Case Study Analysis has a competitive advantage in supplying its items everywhere globally. Its marketing ability makes it able to target a big base of customers. The business exists in about 200 nations with a a great deal of famous international brands. The far and wide presence of the business items supplies high worth to consumers.

The company develops value for its consumers by means of offering big number of tasty food items including salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the customer's brain. The Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help in addition to other huge food and drinks companies develop worth for its consumers by manipulating these ingredients in its products. Case Study Analysis in addition to other huge business has an interest in finding ways to increase the customer value from its products through making use of the vulnerability.

Together with it, the company likewise creates worth by means of incorporating the healthy point in its products. The business has actually done certain efforts in order to supply healthy products and lower the share of Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Analysis in general environmental devastation. Case Study Solution has actually taken particular actions associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and commitments related to Case Study Solution items, market and the community.

All of these ways have been successful at creating value for the Case Study Solution consumers. Increasing health related problems have raised the criticism for Case Study Help.

Useful Function of Significant Food and Beverage Business in Dealing With Social and Ecological Expenses Related To the Industry

Major food and beverage companies including Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Solution etc. can play a constructive function in addressing social and eco-friendly costs associated with the market. The eco-friendly costs associated with food and drink industry consist of the ecological devastation due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a big danger to the presence of humanity in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. For that reason, food and beverage companies ought to play a constructive role in resolving these issues to eliminate their growth restraints associated with the criticism from the ecological neighborhoods.

The business need to avoid use of nitrogen fertilizers and should browse out the products of those farmers that do not use fertilizers for their crop. The business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological expenses there are particular social expenses related to the food and drink market which must be addressed by the huge food and beverage companies to achieve the industry development and to prevent the criticism from the ecological communities. Social expenses related to the industry consists of the increasing health issues related to obesity, heart problem, diabetes etc. However, the giant companies might play an useful function in resolving these problems.

The companies could move towards more healthy products by minimizing the quantity of toxic compounds in their processed foods i.e. dioxin, which might result in deadly human illness. The business could also do efforts to shift consumer tastes towards healthy items as they have actually managed the consumer taste for few decades.

Evaluation of Sustainability at Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Analysis

There was a potential shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was concentrated on buying much healthier items for attaining sustainable growth for the company in addition to providing much healthier future for the people and the planet both. Under the new vision, the motto of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different much healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand, the items of Quaker Oats contained numerous ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help has taken certain sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing strategy associated to schools. The business markets only low calories and healthy beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy products in its portfolio. The company has increased its research study and advancement budget and has introduced an army of health scientists to create particular healthy items.

Environmental Sustainability

In addition to the human sustainability, Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help has actually taken a number of actions towards ecological sustainability. The business has actually committed to numerous goals connected to water, land, packaging, environment change and neighborhood. In this regard, the company devoted to lower its packaging by millions of tones to prevent high amount of wastes. The company has committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. company has actually likewise tried particular philanthropic activities consisting of a dedication to offer safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be figured out that the company has actually taken several steps towards human and environmental sustainability. However these actions are still not sufficient to achieve the desired industrial development and to reduce the criticism over the social responsibility of Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Solution.

Alternatives

Particular long term strategic alternatives might be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would enable the business to accomplish its objective of prospective growth and minimize the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an option to be executed along with the cost and risks related to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The very first action that Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Analysis could take is to introduce a new item line related to healthy food and drinks. The business should introduce a broad variety of much healthier items by using its substantial research study and advancement expenditures.

Pros:

• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social duty by compensation of the hazardous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addicting nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to decrease criticism.
• Substantial expense of research and development required to construct new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the potential development and lower the criticism is to get the health associated companies at a high level. Investment in these kind of companies would permit Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help to present a big variety of much healthier products within a short time period with no need of substantial research and development expenses. The pros and cons associated with alternative 3 are given below:

Pros:

• Conserving of huge amount of research and advancement costs for new item advancement.
• Incorporation of new items within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Fulfillment of the social duty by compensation of the dangerous products with healthy items.

Cons:

• The acquisition may not prove to alter the image of Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Analysis is to change all of its dangerous items with healthier products. This might be a substantial shift in the business technique and the business model at business. The replacement of harmful products with much healthier items would entirely change the marketplace position of the company and would need a large number of required steps to be taken. The advantages and disadvantages related to alternative 3 are provided listed below:

Pros:

• Modification of market position of Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Solution
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• Big cost of research and advancement needed to develop new healthy products.
• Employee may withstand over the change in business design and business technique.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the business and the present market situation, Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Help is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the business to save of substantial amount of research study and development costs for brand-new item development. In addition to it, acquisitions would allow incorporation of brand-new items within 2 years in addition to the ability to target a great deal of consumers. Additionally, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the alternative would require substantial amount of investment funds. Moreover, the organizations might not be able to minimize the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business Case Study Solution might show to be effective in achieving the targets.

This Optima Environnement Sa Turning A Wonder Tree Into An Eco-Business case study is writen by : Beneoit Leleux

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