Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Solution

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Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Analysis

Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help is a widely known name of a New York based, world's leading company in the food and drink market. Case Study Solution is a prominent brand name in convenient snacks, foods and beverages with its existence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its ability to market the item at far and wide locations. Moreover, the company is doing efforts to make item advancement as its new source of competitive advantage.
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The report consists of a deep analysis of various aspects of the social obligations of major companies in the food and drink industry in general, and company in particular. The report also supplies an assessment of the level of sustainability and CSR in the Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help's business method along with the decision of how Case Study Help produces worth for its customers.

Problems Recognition

The huge food and drink company was going through a criticism over its duty towards different social and environmental concerns including; obesity, cardiovascular disease, environmental devastation etc. These criticisms lead, to reassess about the business method of Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Solution. The Beneoit Leleux has realized that the overall society, the lifestyle of individuals and individuals at whole have actually been altered now. In this scenario with increasing patterns towards much healthier products and the increasing environmental concerns, Case Study Help ought to alter its direction towards healthier products. business had actually taken specific crucial steps concerning the environmental effects of its items, but, these steps are not enough to end up the criticism over the company's duty towards social and eco-friendly concerns. Therefore, the is required to take specific strategic actions to alter the marketplace position of its certain well-known brands and present Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies ought to utilize their power to move the customer taste towards healthier products to remove the constraints in the growth of food market.

Important Analysis

The shift from the usage of natural food to manufactured food has highly impacted the health of the consumers. All of the information related to the health issues with the incorporation of made food in the market describe the frequency of the health issues related to food system. These problems are indirectly the result of numerous practices of the food and beverage companies for producing value for their customers.

Value Development at Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Analysis

Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help being a huge business in the food and beverage market, offers high worth to its clients by various means. Case Study Help has a competitive benefit in supplying its items far and large worldwide. The business is provided in about 200 countries with a large number of popular worldwide brands.

The company produces worth for its customers by ways of supplying big number of yummy food products including salt, fat and sugar, which are the ingredients that are straight linked with the emotional core of the customer's brain. The Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help along with other giant food and beverages business produce worth for its consumers by controling these active ingredients in its products. Case Study Analysis along with other giant business has an interest in finding ways to increase the customer value from its items through exploiting the vulnerability.

Together with it, the company likewise creates worth by ways of incorporating the healthy point in its products. The company has actually done certain efforts in order to supply healthy items and lower the share of Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help in general ecological devastation. Case Study Help has taken particular actions related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and dedications associated with Case Study Help items, market and the community.

All of these means have been successful at producing worth for the company customers. However, these methods have likewise result in the increased environmental issues and the criticism over the company's role in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the company products for developing consumer value deals with high quantity of criticism. These ingredients are the main reason for particular lethal illness in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health associated problems have actually raised the criticism for Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Solution.

Positive Function of Significant Food and Drink Business in Resolving Social and Ecological Costs Related To the Industry

Significant food and drink business including Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Solution and so on can play a constructive function in dealing with social and eco-friendly costs associated with the industry. The ecological costs connected to food and drink industry include the ecological devastation due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which might be a huge hazard to the presence of humankind in future.

Significant reason for these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and drink business need to play a constructive function in addressing these problems to remove their development restrictions related to the criticism from the environmental communities.

The business need to avoid usage of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological costs there are specific social expenses associated with the food and drink industry which must be dealt with by the huge food and drink companies to accomplish the industry development and to prevent the criticism from the environmental communities. Social costs related to the market consists of the increasing health concerns related to weight problems, heart disease, diabetes etc. The huge companies could play an useful role in attending to these problems.

The companies might move towards more healthy items by minimizing the quantity of hazardous substances in their processed foods i.e. dioxin, which might lead to lethal human diseases. Together with it, the business should utilize more nutritious components rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies might likewise do efforts to shift consumer tastes towards healthy products as they have actually controlled the customer taste for couple of decades. In this way the giant food and drink business might play a positive role in addressing social and ecological expenses connected to the market.

Examination of Sustainability at Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Analysis

There was a potential shift in the corporate method and objectives at Case Study Solution. The new CEO was focused on buying much healthier items for achieving sustainable growth for the business together with providing much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The company revealed particular goals and dedications related to human sustainability and the environmental sustainability. Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Analysis got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Help's healthy brand name, the items of Quaker Oats contained several active ingredients which were dangerous to health. These hazardous active ingredients were not marketed which have actually become the base for criticism over the healthy brand names of Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help has taken certain sustainability steps for its market places. One of major examples in this regard is the Business's marketing strategy related to schools. The company markets just low calories and nutritious beverages choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The business has increased its research study and advancement budget plan and has actually presented an army of health researchers to develop certain healthy items.

Environmental Sustainability

In addition to the human sustainability, Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help has actually taken numerous steps towards environmental sustainability. The business has actually devoted to numerous goals related to water, land, packaging, environment modification and neighborhood. In this regard, the company committed to decrease its product packaging by millions of tones to prevent high quantity of wastages. Furthermore, the company has dedicated to reduce greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has also attempted certain humanitarian activities including a commitment to offer safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it could be determined that the business has taken a number of actions towards human and environmental sustainability. These steps are still not adequate to achieve the wanted industrial development and to reduce the criticism over the social responsibility of Case Study Help.

Alternatives

Particular long term strategic alternatives could be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would allow the business to achieve its objective of prospective development and lower the criticism over the company. Moreover, the options could be assessed on the basis of the time frame that would be taken by an option to be carried out together with the cost and threats associated with the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first step that Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help might take is to introduce a brand-new product line related to healthy food and beverages. The business needs to present a broad variety of healthier items by utilizing its considerable research study and development expenditures.

Pros:

• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addicting nature of dangerous items.
• The hazardous items in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Big expense of research study and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the prospective development and minimize the criticism is to obtain the health related companies at a high level. Financial investment in these kind of business would allow Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help to introduce a big variety of much healthier products within a brief time duration without any requirement of substantial research study and advancement expenses. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Conserving of big amount of research study and development costs for brand-new product advancement.
• Incorporation of new items within two years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by settlement of the harmful products with healthy items.

Cons:

• The acquisition may not show to change the image of Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of dangerous products.
• The hazardous items in the product portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Analysis is to replace all of its harmful items with much healthier products. The replacement of dangerous items with much healthier items would entirely alter the market position of the business and would need a large number of required steps to be taken.

Pros:

• Modification of market position of Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business Case Study Solution
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of harmful products.
• Huge cost of research and development needed to build brand-new healthy items.
• Worker might withstand over the modification in business design and company strategy.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the business and the present market situation, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to conserve of big amount of research study and development costs for new item advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the ability to target large number of customers.

This Optima Environnement Sa: Turning A Wonder Tree Into An Eco-Business case study is writen by : Beneoit Leleux




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