Executive Summary of Patrik Bernstein (B) Breathing Again Case Study Solution

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Executive Summary of Patrik Bernstein (B) Breathing Again Case Analysis

The reports offers with the problem of effective IT spending on facilities of the business such as incompatible, inadequate and glitch-prone appointment system that has not been handling 45000 calls per day in a reliable manner. It is advised that the company must utilize the IT spending on facilities, in order to enhance the booking system. The company should designate an enough amount of budget on improving customer loyalty, bolstering profit and maximizing the market share, which can be done by enabling the agents to use the web made it possible for appointment system as well as book more tailored getaways for customers.

In existing days, the entire sensing unit market in the United States is shifting towards offering less expensive products, which are less in rates, and the business are also offering the multi functions sensing unit system to the customers. There is a requirement to make crucial choices relating to the number of various activities and operations that what items and services need to be introduced and produced in the near future and what items and services require to be terminated in order to increase the overall company's earnings in upcoming years. As the Figure 1.1 is showing that the factory automation service is lying in the low supply chain effectiveness and low market efficiency as it is supplying the unfavorable 1 percent return on invested capital (ROIC), so, it will be a much better choice to cease this product from its product line or to re-evaluate it by identifying the various opportunities for enhancing the efficiency associated with the factory automation organisation.