Patrik Bernstein (B): Breathing Again Case Study Solution

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Patrik Bernstein (B): Breathing Again Case Solution

Patrik Bernstein (B): Breathing Again Case Study Analysis is a widely known name of a New York based, world's leading company in the food and drink industry. company is a leading brand in hassle-free treats, foods and drinks with its presence in about 200 nations.
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The report contains a deep analysis of different elements of the social duties of major companies in the food and drink industry in general, and business in particular. The report likewise supplies an examination of the level of sustainability and CSR in the Patrik Bernstein (B): Breathing Again Case Study Analysis's business method along with the determination of how Case Study Help produces value for its consumers.

Concerns Recognition

Case Study Solution had actually taken specific essential actions concerning the ecological impacts of its products, but, these actions are not enough to end up the criticism over the business's obligation towards social and ecological problems. This is required to take specific tactical steps to alter the market position of its certain famous brands and present Case Study Solution as a company producing healthy items in the market. In this regard, business and other food and drink business should utilize their power to move the customer taste towards healthier products to eliminate the restrictions in the development of food industry.

Important Analysis

For the couple of years, consumer food patterns have actually been changed drastically. The shift from making use of healthy food to made food has actually extremely impacted the health of the customers. Despite of the discovery of modern-day health techniques, the total health of people in couple of decades have actually been highly affected. Currently about 1 billion of individuals In United States are obese and at least 300 countless them have obesity. Kids also facing the issue of obesity. The ratios of obesity in 1980s are rather different from the current ratios. Despite of discovery of health strategies and modern methods to control weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of made food in the market discuss the occurrence of the health issues associated with food system. These issues are indirectly the result of numerous practices of the food and drink business for developing value for their customers.

Worth Creation at Patrik Bernstein (B): Breathing Again Case Study Analysis

Patrik Bernstein (B): Breathing Again Case Study Analysis being a giant business in the food and beverage industry, supplies high worth to its consumers by numerous means. Worth production in the food and drink industry is done through two ways i.e. taste and availability of the product. Case Study Analysis has a competitive advantage in offering its items everywhere internationally. Its marketing ability makes it able to target a big base of customers. The company is presented in about 200 nations with a a great deal of well-known international brands. The everywhere existence of the company products supplies high worth to consumers.

Furthermore, the business develops worth for its consumers by means of providing large number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the emotional core of the consumer's brain. The Patrik Bernstein (B): Breathing Again Case Study Help along with other giant food and beverages companies develop value for its consumers by controling these components in its products. Case Study Help in addition to other huge companies is interested in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

Along with it, the company also creates value by means of incorporating the healthy point in its products. The company has done specific efforts in order to provide healthy items and decrease the share of Patrik Bernstein (B): Breathing Again Case Study Analysis in general ecological devastation. Case Study Solution has actually taken certain steps related to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and commitments related to Case Study Analysis items, market and the community.

All of these means have succeeded at developing worth for the business consumers. These methods have also lead to the increased environmental concerns and the criticism over the business's function in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the company items for creating consumer worth deals with high amount of criticism. These components are the primary reason for specific lethal illness in human including weight problems, diabetes, heart diseases etc. Increasing health related problems have actually raised the criticism for Patrik Bernstein (B): Breathing Again Case Study Help.

Useful Function of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Connected With the Industry

Major food and drink business including Patrik Bernstein (B): Breathing Again Case Study Help etc. can play a positive function in resolving social and environmental costs associated with the industry. The eco-friendly expenses associated with food and beverage industry include the environmental devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a huge hazard to the presence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Therefore, food and beverage companies should play an useful role in attending to these problems to remove their development restraints connected to the criticism from the ecological neighborhoods.

In order to attend to these issues, the business might either lower their usage of nitrogen rich components or take certain actions to decrease the amount of nitrogen in the general environment. The companies ought to avoid use of nitrogen fertilizers and must locate the items of those farmers that do not utilize fertilizers for their crop. Moreover, the companies could likewise invest in reducing greenhouse gas emissions worldwide. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the environmental expenses there are certain social expenses connected with the food and beverage market which should be attended to by the giant food and beverage business to attain the industry development and to prevent the criticism from the environmental communities. Social costs related to the market includes the increasing health issues related to weight problems, cardiovascular disease, diabetes and so on. The giant business might play an useful function in addressing these concerns.

The business might move towards healthier items by lowering the amount of harmful compounds in their processed foods i.e. dioxin, which might result in lethal human illness. In addition to it, the companies must use more healthy active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The companies might also do efforts to move customer tastes towards healthy products as they have actually managed the customer taste for couple of years. In this way the giant food and drink business could play an useful function in attending to social and eco-friendly costs connected to the market.

Examination of Sustainability at Patrik Bernstein (B): Breathing Again Case Study Analysis

There was a potential shift in the business technique and goals at Case Study Help. The new CEO was concentrated on investing in much healthier products for achieving sustainable development for the company along with supplying healthier future for individuals and the world both. Under the brand-new vision, the slogan of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce different much healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the items of Quake Oats consisted of numerous active ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Patrik Bernstein (B): Breathing Again Case Study Solution has actually taken specific sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing technique associated to schools. The business markets only low calories and nutritious drinks options in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The company has actually increased its research and development budget and has actually presented an army of health researchers to develop particular healthy items.

Environmental Sustainability

Along with the human sustainability, Patrik Bernstein (B): Breathing Again Case Study Analysis has actually taken several actions towards ecological sustainability. The company has dedicated to different objectives associated with water, land, packaging, climate change and community. In this regard, the company devoted to decrease its packaging by countless tones to prevent high amount of wastages. The company has actually dedicated to decrease greenhouse gas emissions along with the achievement of efficiency in the energy use. business has actually likewise attempted certain humanitarian activities including a dedication to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be determined that the company has taken a number of steps towards human and environmental sustainability. These actions are still not sufficient to accomplish the wanted industrial growth and to minimize the criticism over the social obligation of Case Study Help.


Specific long term strategic alternatives could be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would enable the company to attain its goal of prospective development and lower the criticism over the company. The options could be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first step that Patrik Bernstein (B): Breathing Again Case Study Help could take is to introduce a brand-new product line related to healthy food and beverages. The business has actually already introduced certain heath related brand names, but, the number of these brands in its portfolio is not potential to decrease the criticism and attain possible growth. The business must present a large variety of much healthier products by utilizing its substantial research and advancement expenses. The pros and cons connected to the intro of a healthy product line in the portfolio are provided listed below:


• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty by compensation of the harmful items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.


• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the healthier products due to the addicting nature of dangerous products.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to lower criticism.
• Huge cost of research study and development needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the prospective growth and reduce the criticism is to obtain the health associated companies at a high level. Investment in these type of business would enable Patrik Bernstein (B): Breathing Again Case Study Solution to introduce a large range of healthier products within a brief time duration without any need of considerable research study and development expenditures. The benefits and drawbacks connected to alternative 3 are given listed below:


• Saving of substantial quantity of research study and development expenses for new item development.
• Incorporation of brand-new items within 2 years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.


• The acquisition might not show to change the image of Patrik Bernstein (B): Breathing Again Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of dangerous items.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Patrik Bernstein (B): Breathing Again Case Study Help is to change all of its dangerous products with much healthier items. This might be a big shift in business strategy and business design at business. The replacement of hazardous items with healthier items would entirely change the marketplace position of the business and would require a large number of essential steps to be taken. The advantages and disadvantages connected to alternative 3 are given below:


• Change of market position of Patrik Bernstein (B): Breathing Again Case Study Solution
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility


• Risk of failure of the new products in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• Substantial expense of research and development required to develop new healthy products.
• Staff member may resist over the change in business design and service technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, concerns faced by the company and the current industry circumstance, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to conserve of big amount of research and advancement expenses for new item advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the ability to target large number of consumers.

This Patrik Bernstein (B): Breathing Again case study is writen by : Beneoit Leleux

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