Pentland Group A Family Of Brands Case Study Analysis

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Pentland Group A Family Of Brands Case Analysis

Pentland Group A Family Of Brands Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. business is a prominent brand name in hassle-free treats, foods and beverages with its presence in about 200 countries.

The report consists of a deep analysis of numerous aspects of the social responsibilities of major business in the food and beverage market in general, and Case Help in particular. It also offers an analysis of the growing health and ecological problems including weight problems, heart problem, environmental destruction and so on in the Western nations and the role of the companies in the food and drink industry to resolve these issues. The report likewise provides an examination of the level of sustainability and CSR in the Pentland Group A Family Of Brands Case Study Solution's company method in addition to the determination of how Case Study Solution creates value for its customers. Additionally, the report likewise provides specific strategic alternatives for Case Help to incorporate the criticism over its social duty with specific suggestions and an application strategy.

Issues Identification

The huge food and drink company was going through a criticism over its obligation towards different social and ecological issues consisting of; obesity, cardiovascular disease, ecological devastation and so on. These criticisms lead, to reassess about the corporate technique of Pentland Group A Family Of Brands Case Study Help. The Beneoit Leleux has understood that the overall society, the way of life of people and the people at whole have been changed now. In this situation with increasing trends towards healthier items and the increasing environmental concerns, Case Study Analysis must alter its direction towards much healthier items. Although, Case Study Analysis had taken particular crucial actions regarding the environmental impacts of its products, but, these steps are not enough to wind up the criticism over the company's duty towards social and environmental problems. For that reason, the is required to take specific tactical steps to alter the market position of its specific famous brand names and present Pentland Group A Family Of Brands Case Study Help as a business producing healthy products in the market. In this regard, Case Study Help and other food and beverage business should utilize their power to move the consumer taste towards much healthier items to get rid of the constraints in the development of food market.

Crucial Analysis

The shift from the usage of natural food to produced food has actually highly impacted the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market explain the prevalence of the health issues related to food system. These problems are indirectly the result of numerous practices of the food and drink companies for developing worth for their consumers.

Value Production at Pentland Group A Family Of Brands Case Study Solution

Pentland Group A Family Of Brands Case Study Solution being a huge company in the food and drink industry, supplies high worth to its customers by different methods. Worth creation in the food and beverage industry is done through two methods i.e. taste and schedule of the item. Case Study Help has a competitive advantage in supplying its items everywhere internationally. Its marketing capability makes it able to target a big base of customers. The business is presented in about 200 countries with a large number of well-known international brands. The everywhere presence of the company items provides high value to consumers.

The business creates value for its customers by ways of supplying big number of tasty food products consisting of salt, fat and sugar, which are the components that are directly linked with the emotional core of the consumer's brain. The Pentland Group A Family Of Brands Case Study Solution together with other giant food and drinks business produce value for its consumers by controling these components in its products. Case Study Solution in addition to other huge business has an interest in discovering methods to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the company also creates worth by ways of including the healthy point in its items. The company has done certain efforts in order to offer healthy items and lower the share of Pentland Group A Family Of Brands Case Study Solution in general environmental destruction. Case Study Help has taken certain steps connected to the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and commitments associated with Case Study Analysis products, marketplace and the neighborhood.

All of these ways have actually been successful at creating value for the company consumers. These methods have likewise lead to the increased environmental concerns and the criticism over the business's role in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the company items for developing consumer worth deals with high amount of criticism. These components are the primary cause of certain lethal diseases in human including obesity, diabetes, heart problem etc. Increasing health related concerns have actually raised the criticism for Pentland Group A Family Of Brands Case Study Help.

Constructive Function of Major Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Market

Undoubtedly, significant food and drink business including business, etc. can play an useful function in attending to social and ecological expenses associated with the industry. The ecological costs associated with food and drink market consist of the environmental devastation due to the increase of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big threat to the existence of mankind in future.

Major cause of these ecological modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. For that reason, food and drink companies ought to play a positive role in resolving these issues to remove their development restrictions associated with the criticism from the environmental neighborhoods.

In order to attend to these concerns, the business could either reduce their use of nitrogen rich active ingredients or take particular actions to lower the amount of nitrogen in the overall environment. The companies ought to avoid use of nitrogen fertilizers and need to search out the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the companies could also invest in decreasing greenhouse gas emissions worldwide. The companies might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are certain social expenses connected with the food and drink market which should be attended to by the huge food and beverage business to achieve the market growth and to avoid the criticism from the ecological neighborhoods. Social costs associated with the industry consists of the increasing health problems associated with weight problems, heart disease, diabetes and so on. However, the huge business might play a positive role in attending to these issues.

The business could move towards more healthy products by lowering the amount of harmful compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The business might likewise do efforts to shift customer tastes towards healthy products as they have actually managed the customer taste for few years.

Assessment of Sustainability at Pentland Group A Family Of Brands Case Study Solution

There was a potential shift in the corporate method and goals at Case Study Analysis. The new CEO was focused on investing in much healthier items for achieving sustainable growth for the business together with offering much healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The business revealed certain objectives and dedications connected to human sustainability and the ecological sustainability. Pentland Group A Family Of Brands Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce different much healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand, the items of Quaker Oats included numerous ingredients which were hazardous to health. These dangerous active ingredients were not marketed which have ended up being the base for criticism over the healthy brand names of Pentland Group A Family Of Brands Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Pentland Group A Family Of Brands Case Study Help has actually taken specific sustainability actions for its market places. Among significant examples in this regard is the Company's marketing method related to schools. The business markets just low calories and nutritious beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has actually presented an army of health scientists to design specific healthy products.

Ecological Sustainability

In addition to the human sustainability, Pentland Group A Family Of Brands Case Study Help has actually taken several actions towards ecological sustainability. The company has actually dedicated to numerous goals related to water, land, packaging, climate modification and neighborhood. In this regard, the business devoted to reduce its packaging by countless tones to avoid high amount of wastages. Furthermore, the business has dedicated to decrease greenhouse gas emissions in addition to the accomplishment of effectiveness in the energy use. company has actually also tried specific humanitarian activities consisting of a commitment to offer safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be determined that the business has actually taken several actions towards human and ecological sustainability. However these actions are still not sufficient to achieve the desired commercial growth and to lower the criticism over the social responsibility of Pentland Group A Family Of Brands Case Study Help.

Alternatives

Particular long term strategic alternatives might be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would make it possible for the business to attain its goal of possible growth and minimize the criticism over the business. Moreover, the alternatives might be assessed on the basis of the time frame that would be taken by an option to be carried out together with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first action that Pentland Group A Family Of Brands Case Study Help might take is to introduce a new item line related to healthy food and beverages. The business needs to present a large variety of healthier products by using its considerable research study and development expenses.

Pros:

• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation by payment of the harmful items with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the healthier products due to the addictive nature of dangerous products.
• The hazardous items in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research study and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the potential growth and decrease the criticism is to obtain the health related business at a high level. Investment in these kind of business would enable Pentland Group A Family Of Brands Case Study Solution to introduce a large variety of healthier items within a brief time duration without any requirement of considerable research and development expenses. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Conserving of big quantity of research and development expenses for new item development.
• Incorporation of new items within 2 years.
• Ability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy items.

Cons:

• The acquisition may not show to alter the image of Pentland Group A Family Of Brands Case Study Help as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addicting nature of hazardous products.
• The dangerous products in the item portfolio might make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Pentland Group A Family Of Brands Case Study Analysis is to replace all of its harmful items with much healthier products. The replacement of harmful products with healthier items would entirely alter the market position of the company and would require a large number of required steps to be taken.

Pros:

• Modification of market position of Pentland Group A Family Of Brands Case Study Solution
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addicting nature of dangerous products.
• Substantial cost of research and development needed to develop brand-new healthy products.
• Employee might resist over the modification in business design and service technique.
• Variety of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the company and the current industry situation, Pentland Group A Family Of Brands Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to conserve of substantial amount of research and advancement expenses for new item advancement. In addition to it, acquisitions would permit incorporation of new items within two years in addition to the ability to target large number of consumers. Additionally, the acquisitions would lead to the reduction of the criticism from the concerned organizations.However, the option would require substantial amount of mutual fund. The companies might not be able to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, business might prove to be successful in accomplishing the targets.

This Pentland Group A Family Of Brands case study is writen by : Beneoit Leleux

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