Pentland Group: A Family Of Brands Case Study Analysis

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Pentland Group: A Family Of Brands Case Solution

Pentland Group: A Family Of Brands Case Study Solution is a popular name of a New York based, world's leading company in the food and beverage market. Case Study Help is a prominent brand in practical treats, foods and beverages with its existence in about 200 countries. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the product at everywhere places. The company is doing efforts to make product advancement as its new source of competitive benefit.
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The report includes a deep analysis of different aspects of the social responsibilities of significant companies in the food and drink market in basic, and Case Help in specific. It likewise supplies an analysis of the growing health and environmental problems including obesity, cardiovascular disease, environmental devastation etc. in the Western countries and the role of the companies in the food and beverage industry to address these concerns. The report likewise provides an assessment of the level of sustainability and CSR in the Pentland Group: A Family Of Brands Case Study Solution's business strategy along with the decision of how Case Study Help creates value for its customers. Additionally, the report likewise offers particular tactical options for Case Analysis to include the criticism over its social responsibility with specific suggestions and an execution plan.

Problems Identification

Case Study Analysis had actually taken particular essential steps relating to the environmental effects of its items, but, these steps are not enough to end up the criticism over the company's obligation towards social and eco-friendly issues. This is required to take specific strategic steps to change the market position of its specific famous brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and beverage companies ought to utilize their power to shift the customer taste towards healthier items to eliminate the restraints in the development of food market.

Important Analysis

The shift from the usage of natural food to made food has actually highly affected the health of the customers. All of the information related to the health concerns with the incorporation of manufactured food in the market explain the frequency of the health concerns related to food system. These concerns are indirectly the result of numerous practices of the food and drink companies for creating value for their customers.

Worth Creation at Pentland Group: A Family Of Brands Case Study Help

Pentland Group: A Family Of Brands Case Study Analysis being a giant company in the food and beverage industry, provides high value to its clients by various means. Case Study Help has a competitive benefit in providing its items far and wide internationally. The business is provided in about 200 countries with a large number of popular worldwide brand names.

The business creates worth for its consumers by ways of offering big number of tasty food items consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Pentland Group: A Family Of Brands Case Study Solution in addition to other giant food and beverages business develop worth for its customers by controling these ingredients in its items. Case Study Solution along with other huge companies has an interest in finding ways to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the business also develops value by means of incorporating the healthy point in its products. The business has actually done specific efforts in order to offer healthy products and lower the share of Pentland Group: A Family Of Brands Case Study Analysis in overall ecological devastation. Case Study Solution has actually taken certain actions associated with the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic objectives and dedications associated with Case Study Solution products, market and the community.

All of these methods have actually been successful at developing worth for the business customers. These methods have likewise lead to the increased ecological issues and the criticism over the business's role in increasing health and environmental difficulties. The incorporation of active ingredients like salt, fat and sugar in the business items for creating consumer worth deals with high quantity of criticism. These components are the main reason for specific lethal illness in human including weight problems, diabetes, heart problem etc. Increasing health associated problems have actually raised the criticism for Pentland Group: A Family Of Brands Case Study Help.

Constructive Role of Major Food and Beverage Companies in Addressing Social and Ecological Costs Associated with the Industry

Significant food and drink companies including Pentland Group: A Family Of Brands Case Study Analysis and so on can play a positive function in resolving social and ecological costs associated with the market. The environmental expenses connected to food and beverage market include the environmental destruction due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a big risk to the presence of humanity in future.

Significant reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. Food and beverage companies need to play an useful role in resolving these issues to remove their growth restrictions related to the criticism from the ecological communities.

In order to deal with these issues, the business might either reduce their usage of nitrogen rich ingredients or take particular steps to reduce the amount of nitrogen in the overall environment. The business must avoid use of nitrogen fertilizers and must locate the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the business might likewise purchase lowering greenhouse gas emissions worldwide. For instance, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological costs there are certain social expenses related to the food and beverage industry which need to be dealt with by the giant food and beverage business to attain the market growth and to prevent the criticism from the ecological communities. Social expenses related to the industry consists of the increasing health problems connected to obesity, heart disease, diabetes and so on. However, the huge business might play a constructive role in addressing these problems.

The business might move towards more healthy items by decreasing the amount of poisonous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business might also do efforts to move customer tastes towards healthy items as they have managed the consumer taste for few decades.

Assessment of Sustainability at Pentland Group: A Family Of Brands Case Study Solution

There was a potential shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was concentrated on investing in much healthier items for achieving sustainable growth for the business together with supplying healthier future for individuals and the world both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the products of Quaker Oats consisted of several components which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Pentland Group: A Family Of Brands Case Study Solution has taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy associated to schools. The company markets only low calories and healthy drinks options in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The company has increased its research study and development spending plan and has introduced an army of health scientists to develop specific healthy products.

Ecological Sustainability

Together with the human sustainability, Pentland Group: A Family Of Brands Case Study Help has taken numerous actions towards ecological sustainability. The company has actually devoted to various goals associated with water, land, product packaging, environment change and community. In this regard, the company committed to reduce its packaging by millions of tones to prevent high amount of wastes. The business has committed to lower greenhouse gas emissions along with the achievement of effectiveness in the energy usage. company has also attempted certain philanthropic activities consisting of a commitment to provide safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be identified that the business has taken numerous steps towards human and environmental sustainability. Nevertheless these actions are still not adequate to accomplish the wanted commercial development and to minimize the criticism over the social obligation of Pentland Group: A Family Of Brands Case Study Help.

Alternatives

Certain long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would enable the business to attain its objective of possible development and decrease the criticism over the business. Additionally, the alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be carried out together with the cost and threats associated with the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The very first action that Pentland Group: A Family Of Brands Case Study Analysis might take is to introduce a new item line related to healthy food and drinks. The business should introduce a large range of healthier items by using its significant research and development expenditures.

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the dangerous products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addictive nature of hazardous items.
• The harmful items in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Huge expense of research study and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the possible growth and decrease the criticism is to get the health related business at a high level. Investment in these kind of business would allow Pentland Group: A Family Of Brands Case Study Help to present a big range of much healthier items within a brief time period with no requirement of considerable research study and development expenditures. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Conserving of huge quantity of research and advancement expenses for brand-new product development.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy items.

Cons:

• The acquisition might not show to change the image of Pentland Group: A Family Of Brands Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Pentland Group: A Family Of Brands Case Study Solution is to replace all of its harmful products with much healthier products. This might be a huge shift in the business strategy and the business model at business. The replacement of dangerous items with much healthier products would completely change the market position of the company and would need a a great deal of required steps to be taken. The pros and cons connected to alternative 3 are offered below:

Pros:

• Change of market position of Pentland Group: A Family Of Brands Case Study Help
• Capability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of harmful items.
• Substantial cost of research study and development required to construct new healthy items.
• Employee may resist over the modification in business model and service strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the existing industry circumstance, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to save of substantial quantity of research study and development expenses for brand-new item advancement. Along with it, acquisitions would permit incorporation of brand-new items within 2 years along with the capability to target large number of customers.

This Pentland Group: A Family Of Brands case study is writen by : Beneoit Leleux




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