The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis

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The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Analysis

The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Help is a well-known name of a New York based, world's leading company in the food and drink industry. Case Study Analysis is a prominent brand name in hassle-free treats, foods and drinks with its presence in about 200 nations. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the product at everywhere locations. The business is doing efforts to make item advancement as its brand-new source of competitive advantage.

The report contains a deep analysis of various aspects of the social duties of significant business in the food and drink industry in basic, and Case Analysis in particular. It likewise supplies an analysis of the growing health and ecological problems consisting of obesity, cardiovascular disease, environmental devastation etc. in the Western nations and the function of the business in the food and beverage market to address these issues. The report also supplies an examination of the degree of sustainability and CSR in the The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis's organisation strategy together with the decision of how Case Study Analysis creates worth for its consumers. The report likewise offers certain tactical alternatives for company to include the criticism over its social duty with certain suggestions and an implementation plan.

Problems Recognition

The huge food and drink company was going through a criticism over its duty towards numerous social and ecological issues consisting of; weight problems, heart diseases, environmental destruction etc. These criticisms lead, to reconsider about the corporate technique of The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Solution. The Beneoit Leleux has recognized that the general society, the way of life of people and individuals at whole have actually been changed now. In this circumstance with increasing patterns towards healthier items and the increasing ecological issues, Case Study Help must alter its direction towards much healthier items. Although, Case Study Analysis had actually taken particular important steps relating to the ecological impacts of its products, but, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental concerns. The required to take particular strategic steps to alter the market position of its certain popular brands and present Online Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies must use their power to shift the consumer taste towards much healthier products to eliminate the restraints in the development of food market.

Important Analysis

The shift from the use of natural food to produced food has actually highly affected the health of the customers. All of the data related to the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health concerns related to food system. These issues are indirectly the outcome of different practices of the food and beverage companies for developing worth for their customers.

Value Creation at The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis

The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Solution being a huge business in the food and beverage industry, supplies high value to its customers by different ways. Worth creation in the food and drink market is done through 2 methods i.e. taste and accessibility of the product. Case Study Analysis has a competitive benefit in providing its products far and wide worldwide. Its marketing capability makes it able to target a large base of consumers. The business exists in about 200 countries with a a great deal of famous international brands. The far and wide presence of the business products supplies high worth to customers.

Moreover, the business develops worth for its customers by methods of providing large number of tasty food including salt, fat and sugar, which are the components that are directly gotten in touch with the emotional core of the consumer's brain. The The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Help along with other giant food and beverages business develop value for its customers by manipulating these active ingredients in its products. Case Study Solution together with other huge companies has an interest in discovering ways to increase the consumer value from its items through making use of the vulnerability.

Together with it, the business likewise produces worth by methods of including the healthy point in its items. The business has actually done specific efforts in order to supply healthy items and decrease the share of The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Help in general environmental devastation. Case Study Help has actually taken particular actions related to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and dedications connected to Case Study Solution items, marketplace and the neighborhood.

All of these means have succeeded at developing value for the company customers. These methods have likewise lead to the increased environmental concerns and the criticism over the company's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company items for producing consumer value faces high quantity of criticism. These ingredients are the main reason for particular deadly diseases in human consisting of weight problems, diabetes, heart problem and so on. Increasing health associated problems have raised the criticism for The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis.

Constructive Function of Major Food and Beverage Business in Resolving Social and Ecological Costs Related To the Industry

Undoubtedly, major food and beverage companies including business, and so on can play a constructive function in resolving social and ecological expenses connected with the market. The ecological expenses connected to food and drink market consist of the ecological destruction due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which might be a big hazard to the existence of mankind in future.

Major cause of these environmental changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. For that reason, food and beverage business ought to play a constructive function in addressing these problems to eliminate their growth constraints connected to the criticism from the ecological communities.

In order to address these issues, the companies might either lower their use of nitrogen rich ingredients or take specific steps to minimize the amount of nitrogen in the overall environment. The business must avoid use of nitrogen fertilizers and need to seek the products of those farmers that do not use fertilizers for their crop. The business could likewise invest in minimizing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the ecological expenses there are particular social expenses associated with the food and drink industry which need to be dealt with by the giant food and drink business to attain the market development and to prevent the criticism from the ecological neighborhoods. Social costs related to the market includes the increasing health issues related to obesity, cardiovascular disease, diabetes and so on. The huge companies might play a positive role in dealing with these concerns.

The business could move towards more healthy items by reducing the quantity of poisonous substances in their processed foods i.e. dioxin, which might lead to deadly human illness. In addition to it, the companies ought to use more nutritious components rather than derivatives of Corn and Soy to increase number of calories from their products. The business could likewise do efforts to move consumer tastes towards healthy products as they have managed the customer taste for couple of decades. In this method the giant food and beverage companies might play an useful function in dealing with social and eco-friendly expenses associated with the industry.

Assessment of Sustainability at The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Help

There was a prospective shift in the business technique and goals at Case Study Solution. The brand-new CEO was focused on investing in much healthier items for accomplishing sustainable growth for the company along with offering healthier future for individuals and the planet both. Under the new vision, the motto of the business was likewise altered from the "fun for you" to "better for you".

Human Sustainability

The business announced certain objectives and commitments related to human sustainability and the ecological sustainability. The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce various much healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the items of Quaker Oats consisted of a number of ingredients which were dangerous to health. These harmful ingredients were not marketed which have ended up being the base for criticism over the healthy brand names of The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Help.

Together with the inculcation of healthy brands in its portfolio through acquisitions, The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis has taken specific sustainability actions for its market locations. One of major examples in this regard is the Company's marketing strategy associated to schools. The company markets only low calories and healthy beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has increased its research and advancement budget plan and has actually introduced an army of health researchers to create particular healthy items.

Ecological Sustainability

In this regard, the business devoted to minimize its packaging by millions of tones to prevent high quantity of wastages. The company has committed to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it might be figured out that the company has taken a number of steps towards human and ecological sustainability. These actions are still not adequate to accomplish the preferred commercial development and to minimize the criticism over the social obligation of Case Study Analysis.

Alternatives

Particular long term tactical alternatives might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would enable the company to achieve its objective of potential growth and decrease the criticism over the company. Additionally, the options might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and threats related to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Solution might take is to present a brand-new item line related to healthy food and drinks. The company should introduce a large range of healthier items by utilizing its substantial research and advancement expenditures.

Pros:

• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social duty by settlement of the dangerous items with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of hazardous items.
• The dangerous items in the item portfolio may make the incorporation of healthy products fail to decrease criticism.
• Huge expense of research study and development required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the prospective development and lower the criticism is to get the health related business at a high level. Financial investment in these kind of companies would permit The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis to present a large range of much healthier items within a short time period with no requirement of significant research study and development expenditures. The benefits and drawbacks associated with alternative 3 are given listed below:

Pros:

• Conserving of substantial quantity of research study and advancement costs for new product development.
• Incorporation of new products within 2 years.
• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social duty by payment of the dangerous items with healthy items.

Cons:

• The acquisition might not prove to change the image of The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addicting nature of harmful items.
• The dangerous products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Solution is to change all of its hazardous items with healthier products. This might be a big shift in the business technique and the business design at business. The replacement of dangerous items with healthier items would completely alter the marketplace position of the company and would need a large number of essential actions to be taken. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Change of market position of The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Analysis
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social duty

Cons:

• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of dangerous products.
• Substantial expense of research study and advancement needed to construct brand-new healthy products.
• Staff member may withstand over the change in business design and service technique.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues faced by the company and the present industry circumstance, The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to save of substantial quantity of research and development expenses for new product advancement. In addition to it, acquisitions would enable incorporation of brand-new items within 2 years in addition to the capability to target large number of consumers. Additionally, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would require substantial amount of investment funds. The companies may not be able to minimize the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing projects, The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders Case Study Solution could prove to be effective in achieving the targets.

This The Happy Shrimp Farm: Social Responsibility And Multiple Stakeholders case study is writen by : Beneoit Leleux

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