Twingtec Ag: Catching High Winds Case Study Analysis

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Twingtec Ag: Catching High Winds Case Help

Twingtec Ag: Catching High Winds Case Study Analysis is a well-known name of a New York based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand name in convenient treats, foods and beverages with its presence in about 200 countries. Significant brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at far and wide places. The business is doing efforts to make item development as its brand-new source of competitive benefit.
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The report contains a deep analysis of numerous aspects of the social duties of major companies in the food and beverage industry in general, and company in particular. The report also supplies an assessment of the degree of sustainability and CSR in the Twingtec Ag: Catching High Winds Case Study Help's organisation method along with the decision of how Case Study Help produces worth for its consumers.

Issues Recognition

The huge food and drink company was going through a criticism over its responsibility towards different social and ecological issues consisting of; weight problems, heart problem, environmental devastation and so on. These criticisms lead, to reconsider about the corporate method of Twingtec Ag: Catching High Winds Case Study Help. The Beneoit Leleux has actually realized that the general society, the lifestyle of individuals and individuals at whole have been changed now. In this situation with increasing patterns towards much healthier products and the increasing ecological concerns, Case Study Analysis should change its direction towards healthier items. business had actually taken particular crucial steps relating to the environmental impacts of its items, however, these actions are not enough to end up the criticism over the business's duty towards social and environmental concerns. For that reason, the is required to take specific strategic actions to alter the marketplace position of its certain well-known brand names and present Twingtec Ag: Catching High Winds Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Solution and other food and beverage business need to utilize their power to shift the consumer taste towards much healthier items to remove the constraints in the development of food market.

Important Analysis

For the few years, consumer food patterns have been changed considerably. The shift from making use of natural food to produced food has actually highly impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the overall health of individuals in few years have actually been highly affected. Presently about 1 billion of individuals In United States are obese and at least 300 million of them have obesity. Children likewise dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health methods and contemporary ways to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health problems with the incorporation of manufactured food in the market describe the frequency of the health concerns connected to food system. These problems are indirectly the outcome of different practices of the food and drink companies for developing value for their customers.

Worth Development at Twingtec Ag: Catching High Winds Case Study Analysis

Twingtec Ag: Catching High Winds Case Study Analysis being a giant company in the food and drink industry, provides high worth to its clients by various means. Case Study Analysis has a competitive benefit in providing its products far and large internationally. The business is provided in about 200 countries with a large number of popular international brand names.

Additionally, the company produces value for its customers by methods of supplying a great deal of delicious food products including salt, fat and sugar, which are the components that are directly connected with the psychological core of the consumer's brain. The Twingtec Ag: Catching High Winds Case Study Analysis together with other huge food and drinks business produce worth for its customers by manipulating these active ingredients in its products. Case Study Solution along with other giant business is interested in discovering methods to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the company also creates value by means of including the healthy point in its items. The business has actually done specific efforts in order to supply healthy items and lower the share of Twingtec Ag: Catching High Winds Case Study Solution in total environmental destruction. Case Study Help has actually taken specific actions connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and dedications connected to Case Study Solution products, marketplace and the neighborhood.

All of these methods have actually been successful at producing value for the company customers. These means have also lead to the increased ecological concerns and the criticism over the company's function in increasing health and ecological difficulties. The incorporation of ingredients like salt, fat and sugar in the company items for producing customer value faces high quantity of criticism. These components are the main reason for certain deadly illness in human consisting of obesity, diabetes, heart diseases and so on. Increasing health associated issues have actually raised the criticism for Twingtec Ag: Catching High Winds Case Study Solution.

Positive Role of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Associated with the Industry

Indeed, significant food and beverage business including company, etc. can play a positive function in addressing social and ecological expenses connected with the industry. The eco-friendly costs associated with food and beverage industry include the environmental devastation due to the influx of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a huge risk to the existence of mankind in future.

Significant cause of these environmental changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and beverage business should play a constructive role in resolving these problems to remove their growth restraints related to the criticism from the ecological neighborhoods.

In order to resolve these issues, the companies might either lower their usage of nitrogen rich components or take certain steps to decrease the amount of nitrogen in the total environment. The companies need to avoid use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. Additionally, the business could also buy reducing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental costs there are particular social costs associated with the food and drink market which should be attended to by the giant food and drink business to attain the market development and to avoid the criticism from the environmental neighborhoods. Social costs connected with the industry includes the increasing health concerns associated with obesity, cardiovascular disease, diabetes etc. The giant companies could play a positive function in resolving these issues.

The companies could move towards more healthy items by minimizing the amount of poisonous substances in their processed foods i.e. dioxin, which might lead to lethal human diseases. In addition to it, the companies need to utilize more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their items. The companies could also do efforts to shift consumer tastes towards healthy products as they have actually controlled the consumer taste for few decades. In this way the giant food and beverage companies might play an useful function in resolving social and ecological costs connected to the industry.

Assessment of Sustainability at Twingtec Ag: Catching High Winds Case Study Solution

There was a possible shift in the business method and goals at Case Study Help. The new CEO was concentrated on investing in healthier products for accomplishing sustainable growth for the company together with supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

company acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quake Oats contained a number of ingredients which were harmful to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Twingtec Ag: Catching High Winds Case Study Analysis has taken certain sustainability steps for its market places. One of significant examples in this regard is the Company's marketing method associated to schools. The company markets just low calories and healthy beverages options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The company has actually increased its research and advancement spending plan and has presented an army of health researchers to develop particular healthy items.

Environmental Sustainability

Together with the human sustainability, Twingtec Ag: Catching High Winds Case Study Analysis has actually taken a number of steps towards ecological sustainability. The business has devoted to various goals associated with water, land, product packaging, environment modification and neighborhood. In this regard, the company dedicated to reduce its product packaging by millions of tones to prevent high amount of wastes. Moreover, the company has committed to decrease greenhouse gas emissions in addition to the achievement of effectiveness in the energy use. company has actually likewise tried particular philanthropic activities consisting of a dedication to provide safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it might be figured out that the company has actually taken several steps towards human and environmental sustainability. These actions are still not sufficient to achieve the preferred commercial development and to lower the criticism over the social obligation of Case Study Analysis.


Certain long term strategic alternatives could be obtained for the company on the basis of above analysis. These options can be examined on the basis of the fact that how the alternative would make it possible for the company to accomplish its objective of potential growth and lower the criticism over the company. Moreover, the options could be assessed on the basis of the time frame that would be taken by an option to be implemented along with the cost and risks associated with the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The primary step that Twingtec Ag: Catching High Winds Case Study Analysis could take is to present a new line of product connected to healthy food and drinks. Although, the business has already introduced certain heath related brand names, however, the variety of these brand names in its portfolio is not prospective to minimize the criticism and attain prospective growth. The business must introduce a large range of much healthier products by utilizing its considerable research and advancement expenses. The advantages and disadvantages associated with the intro of a healthy line of product in the portfolio are provided below:


• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social obligation by payment of the harmful items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addicting nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Big cost of research and advancement needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to achieve the possible growth and minimize the criticism is to get the health associated business at a high level. Financial investment in these kind of business would allow Twingtec Ag: Catching High Winds Case Study Analysis to present a big variety of healthier items within a brief time duration with no requirement of significant research and advancement expenses. The pros and cons connected to alternative 3 are given listed below:


• Conserving of substantial amount of research study and advancement costs for new item advancement.
• Incorporation of new products within 2 years.
• Ability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social duty by compensation of the dangerous items with healthy items.


• The acquisition might not prove to change the image of Twingtec Ag: Catching High Winds Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous products.
• The harmful products in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Twingtec Ag: Catching High Winds Case Study Help is to change all of its hazardous products with much healthier items. The replacement of harmful products with healthier items would totally alter the market position of the company and would need a big number of essential actions to be taken.


• Modification of market position of Twingtec Ag: Catching High Winds Case Study Help
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social obligation


• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• Substantial cost of research and advancement required to develop new healthy products.
• Staff member might withstand over the change in business model and business technique.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues dealt with by the business and the present market circumstance, Twingtec Ag: Catching High Winds Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to conserve of huge amount of research study and development expenses for brand-new product development. Along with it, acquisitions would allow incorporation of brand-new products within two years together with the capability to target a great deal of consumers. Moreover, the acquisitions would lead to the reduction of the criticism from the concerned organizations.However, the alternative would need big quantity of mutual fund. Moreover, the companies may not have the ability to minimize the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Twingtec Ag: Catching High Winds Case Study Help could prove to be effective in attaining the targets.

This Twingtec Ag: Catching High Winds case study is writen by : Beneoit Leleux

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