Whitesmith Consulting Case Study Analysis

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Whitesmith Consulting Case Analysis

Whitesmith Consulting Case Study Solution is a well-known name of a New york city based, world's leading organization in the food and beverage industry. Case Study Solution is a prominent brand name in hassle-free snacks, foods and drinks with its existence in about 200 countries. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the product at everywhere locations. The company is doing efforts to make item advancement as its new source of competitive benefit.
Case Study Solution
The report contains a deep analysis of numerous aspects of the social responsibilities of significant companies in the food and drink market in basic, and company in specific. The report also offers an evaluation of the extent of sustainability and CSR in the Whitesmith Consulting Case Study Help's company strategy along with the decision of how Case Study Help produces value for its customers.

Issues Recognition

The huge food and drink business was going through a criticism over its responsibility towards various social and environmental issues including; weight problems, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reconsider about the business strategy of Whitesmith Consulting Case Study Help. The Beneoit Leleux has actually realized that the general society, the way of life of individuals and the people at whole have been changed now. In this scenario with increasing patterns towards much healthier items and the increasing ecological issues, Case Study Analysis should change its instructions towards much healthier items. business had actually taken specific essential steps relating to the ecological impacts of its items, however, these actions are not enough to end up the criticism over the company's duty towards social and environmental problems. Therefore, the is required to take particular strategic steps to change the market position of its specific popular brand names and present Whitesmith Consulting Case Study Help as a business producing healthy items in the market. In this regard, Case Study Analysis and other food and drink business must use their power to shift the consumer taste towards much healthier products to remove the restrictions in the growth of food industry.

Critical Analysis

For the few decades, customer food patterns have been changed considerably. The shift from using health food to made food has highly impacted the health of the consumers. Despite of the discovery of contemporary health methods, the overall health of individuals in couple of decades have been highly affected. Presently about 1 billion of the people In United States are obese and at least 300 countless them have obesity. Kids likewise dealing with the problem of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health techniques and contemporary methods to manage weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of produced food in the market discuss the occurrence of the health concerns associated with food system. These problems are indirectly the outcome of various practices of the food and beverage companies for producing worth for their consumers.

Value Development at Whitesmith Consulting Case Study Solution

Whitesmith Consulting Case Study Analysis being a giant company in the food and beverage market, provides high value to its clients by various ways. Case Study Solution has a competitive benefit in offering its products far and wide globally. The business is presented in about 200 nations with a large number of famous global brand names.

The company produces worth for its consumers by methods of supplying big number of delicious food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The Whitesmith Consulting Case Study Help together with other giant food and beverages business create value for its customers by manipulating these components in its items. Case Study Help in addition to other giant companies has an interest in finding methods to increase the consumer value from its products through making use of the vulnerability.

Along with it, the company likewise produces value by methods of including the healthy point in its items. The business has actually done certain efforts in order to supply healthy items and decrease the share of Whitesmith Consulting Case Study Help in total environmental devastation. Case Study Solution has taken particular actions related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and dedications related to Case Study Analysis items, marketplace and the community.

All of these methods have actually been successful at developing value for the Case Study Solution consumers. Increasing health related concerns have raised the criticism for Case Study Solution.

Positive Function of Major Food and Beverage Business in Attending To Social and Ecological Costs Associated with the Market

Undoubtedly, significant food and beverage companies consisting of company, etc. can play a constructive role in addressing social and eco-friendly expenses associated with the market. The ecological costs connected to food and drink industry consist of the environmental devastation due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a big threat to the presence of humankind in future.

Significant reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. For that reason, food and beverage business need to play an useful role in dealing with these problems to remove their growth constraints connected to the criticism from the ecological communities.

The business ought to prevent usage of nitrogen fertilizers and ought to search out the products of those farmers that do not utilize fertilizers for their crop. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the ecological costs there are particular social expenses connected with the food and drink industry which need to be attended to by the giant food and drink business to accomplish the market growth and to prevent the criticism from the environmental neighborhoods. Social costs related to the industry includes the increasing health problems connected to obesity, heart disease, diabetes etc. Nevertheless, the huge business might play a positive function in addressing these concerns.

The companies could move towards more healthy items by minimizing the quantity of poisonous compounds in their processed foods i.e. dioxin, which might lead to fatal human diseases. Along with it, the business must utilize more healthy components instead of derivatives of Corn and Soy to increase variety of calories from their items. The companies could also do efforts to move customer tastes towards healthy items as they have managed the customer taste for few years. In this method the giant food and beverage companies could play a positive function in dealing with social and ecological costs associated with the industry.

Assessment of Sustainability at Whitesmith Consulting Case Study Analysis

There was a prospective shift in the corporate strategy and objectives at Case Study Solution. The new CEO was concentrated on purchasing healthier products for achieving sustainable development for the company in addition to offering much healthier future for the people and the planet both. Under the new vision, the slogan of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present numerous healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand, the items of Quaker Oats contained numerous components which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Whitesmith Consulting Case Study Help has actually taken particular sustainability actions for its market locations. One of major examples in this regard is the Business's marketing method associated to schools. The business markets just low calories and healthy beverages options in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has increased its research study and development budget plan and has actually introduced an army of health scientists to develop particular healthy products.

Ecological Sustainability

Along with the human sustainability, Whitesmith Consulting Case Study Solution has actually taken a number of steps towards ecological sustainability. The business has actually dedicated to numerous objectives related to water, land, packaging, environment change and community. In this regard, the company committed to lower its packaging by millions of tones to avoid high amount of wastes. Additionally, the business has committed to reduce greenhouse gas emissions in addition to the achievement of effectiveness in the energy use. business has likewise tried certain humanitarian activities consisting of a dedication to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be determined that the company has taken several steps towards human and environmental sustainability. These actions are still not sufficient to attain the wanted industrial development and to lower the criticism over the social duty of Case Study Help.


Certain long term strategic options might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would enable the company to attain its goal of prospective development and minimize the criticism over the company. Additionally, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be executed in addition to the cost and dangers related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first step that Whitesmith Consulting Case Study Help might take is to present a brand-new product line related to healthy food and drinks. The company should present a broad range of healthier items by using its substantial research study and development expenditures.


• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social duty by compensation of the hazardous products with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.


• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of harmful products.
• The dangerous products in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the prospective growth and minimize the criticism is to acquire the health related companies at a high level. Financial investment in these type of companies would enable Whitesmith Consulting Case Study Help to present a large range of much healthier products within a short time duration without any requirement of significant research and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered listed below:


• Conserving of huge quantity of research and advancement costs for new product advancement.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social duty by compensation of the dangerous products with healthy products.


• The acquisition might not prove to change the image of Whitesmith Consulting Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the new items in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addicting nature of dangerous products.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Whitesmith Consulting Case Study Analysis is to change all of its dangerous items with much healthier products. The replacement of dangerous products with much healthier items would completely change the market position of the business and would need a big number of necessary steps to be taken.


• Modification of market position of Whitesmith Consulting Case Study Help
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility


• Risk of failure of the new items in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• Substantial cost of research and advancement needed to construct brand-new healthy products.
• Employee might resist over the change in business model and business method.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues faced by the company and the present industry scenario, Case Study Help is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of substantial amount of research and advancement costs for brand-new item advancement. Along with it, acquisitions would permit incorporation of new products within 2 years along with the capability to target large number of consumers.

This Whitesmith Consulting case study is writen by : Beneoit Leleux

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