Acquisition Of Consolidated Rail Corporation (B) Case Study Analysis

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Acquisition Of Consolidated Rail Corporation (B) Case Solution

Acquisition Of Consolidated Rail Corporation (B) Case Study Help is a widely known name of a New York based, world's leading organization in the food and drink industry. Case Study Help is a leading brand name in hassle-free treats, foods and beverages with its existence in about 200 countries. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere places. Furthermore, the business is doing efforts to make item advancement as its new source of competitive advantage.

The report contains a deep analysis of different aspects of the social obligations of major companies in the food and beverage market in general, and Case Solution in specific. It likewise offers an analysis of the growing health and environmental issues consisting of weight problems, heart diseases, environmental devastation etc. in the Western countries and the function of the business in the food and drink industry to deal with these concerns. The report also offers an evaluation of the extent of sustainability and CSR in the Acquisition Of Consolidated Rail Corporation (B) Case Study Help's business technique along with the determination of how Case Study Solution creates worth for its customers. The report likewise supplies specific strategic options for company to incorporate the criticism over its social obligation with particular recommendations and an implementation strategy.

Problems Identification

Case Study Solution had actually taken specific essential actions regarding the ecological effects of its items, but, these actions are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. This is required to take particular strategic steps to change the market position of its certain well-known brands and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and beverage companies must use their power to shift the customer taste towards healthier products to get rid of the constraints in the development of food industry.

Crucial Analysis

The shift from the usage of natural food to produced food has actually extremely impacted the health of the customers. All of the information related to the health problems with the incorporation of made food in the market discuss the prevalence of the health problems related to food system. These problems are indirectly the outcome of different practices of the food and beverage companies for creating value for their customers.

Value Creation at Acquisition Of Consolidated Rail Corporation (B) Case Study Help

Acquisition Of Consolidated Rail Corporation (B) Case Study Solution being a giant business in the food and drink industry, supplies high worth to its consumers by numerous methods. Value development in the food and beverage market is done through two methods i.e. taste and accessibility of the product. Case Study Analysis has a competitive benefit in supplying its products far and wide globally. Its marketing ability makes it able to target a big base of customers. The company is presented in about 200 nations with a large number of well-known worldwide brands. The far and wide existence of the company products offers high value to consumers.

Additionally, the company develops value for its consumers by ways of providing a great deal of yummy food products including salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the consumer's brain. The Acquisition Of Consolidated Rail Corporation (B) Case Study Help in addition to other giant food and beverages business create value for its customers by controling these active ingredients in its items. Case Study Solution together with other giant companies is interested in discovering ways to increase the customer worth from its items through making use of the vulnerability.

Together with it, the business also develops worth by means of incorporating the healthy point in its products. The company has done particular efforts in order to supply healthy items and decrease the share of Acquisition Of Consolidated Rail Corporation (B) Case Study Help in general environmental devastation. Case Study Help has actually taken specific steps connected to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and dedications associated with Case Study Analysis items, marketplace and the community.

All of these means have achieved success at producing value for the company customers. Nevertheless, these methods have likewise lead to the increased ecological concerns and the criticism over the company's role in increasing health and environmental difficulties. The incorporation of active ingredients like salt, fat and sugar in the company items for creating consumer value deals with high quantity of criticism. These ingredients are the primary reason for specific fatal diseases in human including weight problems, diabetes, heart problem etc. Increasing health associated concerns have actually raised the criticism for Acquisition Of Consolidated Rail Corporation (B) Case Study Help.

Constructive Role of Major Food and Drink Companies in Addressing Social and Ecological Expenses Associated with the Market

Indeed, significant food and drink business consisting of business, and so on can play a positive role in addressing social and ecological expenses associated with the market. The ecological costs associated with food and beverage industry include the ecological destruction due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a big threat to the existence of humanity in future.

Significant reason for these environmental changes is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Therefore, food and drink companies must play a positive role in resolving these problems to remove their development constraints related to the criticism from the ecological neighborhoods.

In order to address these issues, the companies might either lower their usage of nitrogen abundant components or take certain steps to lower the amount of nitrogen in the overall environment. The companies need to prevent use of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in lowering greenhouse gas emissions worldwide. For example, the companies might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

Along with the environmental costs there are specific social costs associated with the food and drink market which must be addressed by the giant food and beverage companies to achieve the industry development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the industry consists of the increasing health problems connected to obesity, heart problem, diabetes etc. Nevertheless, the huge companies might play an useful role in dealing with these issues.

The companies could move towards more healthy products by lowering the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in deadly human diseases. Together with it, the business ought to use more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their items. The business could likewise do efforts to shift consumer tastes towards healthy items as they have controlled the consumer taste for couple of years. In this way the giant food and beverage business might play a constructive role in addressing social and eco-friendly expenses connected to the market.

Examination of Sustainability at Acquisition Of Consolidated Rail Corporation (B) Case Study Analysis

There was a potential shift in the corporate technique and goals at Case Study Analysis. The brand-new CEO was focused on buying much healthier items for achieving sustainable development for the company in addition to supplying much healthier future for the people and the world both. Under the new vision, the slogan of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced certain objectives and dedications related to human sustainability and the ecological sustainability. Acquisition Of Consolidated Rail Corporation (B) Case Study Analysis acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various much healthier products in its portfolio. However, despite of being thought about a Case Study Help's healthy brand name, the products of Quaker Oats included numerous components which were dangerous to health. These dangerous ingredients were not marketed which have actually ended up being the base for criticism over the healthy brands of Acquisition Of Consolidated Rail Corporation (B) Case Study Help.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Acquisition Of Consolidated Rail Corporation (B) Case Study Solution has taken certain sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing strategy related to schools. The company markets only low calories and nutritious drinks choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has introduced an army of health researchers to create particular healthy items.

Environmental Sustainability

In this regard, the business committed to decrease its packaging by millions of tones to prevent high quantity of wastages. The company has actually devoted to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it might be figured out that the business has taken several actions towards human and ecological sustainability. Nevertheless these steps are still not adequate to accomplish the wanted commercial growth and to decrease the criticism over the social responsibility of Acquisition Of Consolidated Rail Corporation (B) Case Study Help.

Alternatives

Specific long term tactical options could be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the option would enable the company to accomplish its objective of prospective growth and minimize the criticism over the business. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the expense and risks related to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first action that Acquisition Of Consolidated Rail Corporation (B) Case Study Analysis might take is to present a new product line related to healthy food and beverages. The company ought to present a wide range of much healthier products by using its substantial research and development expenses.

Pros:

• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the hazardous products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may decline the healthier items due to the addictive nature of harmful products.
• The harmful items in the product portfolio may make the incorporation of healthy items stop working to lower criticism.
• Huge cost of research and advancement required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the possible development and lower the criticism is to get the health related business at a high level. Investment in these type of companies would allow Acquisition Of Consolidated Rail Corporation (B) Case Study Solution to introduce a big range of healthier items within a short time period without any requirement of considerable research and development expenditures. The benefits and drawbacks related to alternative 3 are given listed below:

Pros:

• Saving of big quantity of research study and development expenses for new product development.
• Incorporation of new products within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social obligation by compensation of the harmful items with healthy products.

Cons:

• The acquisition might not prove to change the image of Acquisition Of Consolidated Rail Corporation (B) Case Study Analysis as in case of Quake Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Acquisition Of Consolidated Rail Corporation (B) Case Study Help is to replace all of its dangerous items with healthier products. This might be a substantial shift in the business method and the business model at business. The replacement of harmful items with much healthier items would completely alter the market position of the company and would need a large number of necessary steps to be taken. The advantages and disadvantages associated with alternative 3 are offered below:

Pros:

• Change of market position of Acquisition Of Consolidated Rail Corporation (B) Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of hazardous items.
• Substantial expense of research study and development needed to build new healthy items.
• Employee might resist over the modification in the business model and business technique.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the business and the existing market circumstance, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to save of big amount of research and development expenses for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target big number of consumers.

This Acquisition Of Consolidated Rail Corporation (B) case study is writen by : Benjamin C Esty

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