Bayer Ag Bidding To Win Mercks Otc Business Case Study Solution

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Bayer Ag Bidding To Win Mercks Otc Business Case Solution

Bayer Ag Bidding To Win Mercks Otc Business Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink industry. business is a prominent brand in hassle-free treats, foods and beverages with its existence in about 200 countries.

The report includes a deep analysis of different aspects of the social responsibilities of significant business in the food and beverage market in basic, and business in particular. The report also supplies an evaluation of the level of sustainability and CSR in the Bayer Ag Bidding To Win Mercks Otc Business Case Study Help's business strategy along with the decision of how Case Study Solution produces value for its customers.

Problems Recognition

Case Study Solution had actually taken certain vital actions relating to the environmental impacts of its products, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological issues. This is required to take specific strategic actions to alter the market position of its certain famous brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, business and other food and drink companies must use their power to move the consumer taste towards healthier products to eliminate the restraints in the development of food market.

Critical Analysis

For the couple of years, customer food patterns have been altered significantly. The shift from the use of natural food to manufactured food has highly impacted the health of the customers. Despite of the discovery of contemporary health strategies, the general health of individuals in couple of years have been highly affected. Currently about 1 billion of the people In US are overweight and at least 300 million of them have obesity. Kids also facing the problem of weight problems. The ratios of obesity in 1980s are rather various from the current ratios. Despite of discovery of health methods and contemporary ways to control obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health problems with the incorporation of manufactured food in the market discuss the occurrence of the health issues related to food system. These problems are indirectly the result of different practices of the food and drink business for producing value for their consumers.

Worth Creation at Bayer Ag Bidding To Win Mercks Otc Business Case Study Analysis

Bayer Ag Bidding To Win Mercks Otc Business Case Study Help being a huge company in the food and beverage market, supplies high worth to its customers by various ways. Case Study Analysis has a competitive advantage in supplying its items far and large globally. The company is provided in about 200 countries with a large number of well-known worldwide brands.

Additionally, the business creates value for its customers by means of offering large number of delicious food consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Bayer Ag Bidding To Win Mercks Otc Business Case Study Help along with other huge food and drinks business create value for its customers by manipulating these ingredients in its products. Case Study Solution in addition to other giant business is interested in discovering methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the business also develops value by means of integrating the healthy point in its items. The business has done particular efforts in order to provide healthy items and minimize the share of Bayer Ag Bidding To Win Mercks Otc Business Case Study Solution in overall ecological devastation. Case Study Help has taken particular steps connected to the sustainability of individuals and environment including the 2009 statement of the enthusiastic objectives and commitments associated with Case Study Solution products, market and the community.

All of these methods have actually been successful at developing value for the business consumers. Nevertheless, these ways have also cause the increased environmental issues and the criticism over the business's role in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the business products for creating consumer value faces high quantity of criticism. These components are the primary reason for specific deadly illness in human including weight problems, diabetes, heart problem and so on. Increasing health related problems have actually raised the criticism for Bayer Ag Bidding To Win Mercks Otc Business Case Study Analysis.

Positive Role of Major Food and Drink Business in Resolving Social and Ecological Expenses Associated with the Market

Major food and drink companies consisting of Bayer Ag Bidding To Win Mercks Otc Business Case Study Help etc. can play an useful role in addressing social and eco-friendly expenses associated with the industry. The environmental costs related to food and beverage market include the environmental devastation due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a big risk to the presence of humankind in future.

Major reason for these environmental modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and beverage companies should play an useful function in addressing these concerns to remove their development restrictions related to the criticism from the ecological neighborhoods.

The business need to avoid use of nitrogen fertilizers and need to browse out the items of those farmers that do not use fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the ecological expenses there are specific social expenses related to the food and drink market which must be resolved by the giant food and drink business to accomplish the industry growth and to prevent the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health concerns associated with obesity, heart disease, diabetes etc. The giant companies could play a constructive function in resolving these issues.

The companies might move towards more healthy products by reducing the amount of hazardous compounds in their processed foods i.e. dioxin, which might result in lethal human diseases. Along with it, the business need to use more nutritious ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business could likewise do efforts to move customer tastes towards healthy products as they have managed the customer taste for few decades. In this way the huge food and beverage companies might play an useful role in addressing social and environmental costs connected to the industry.

Examination of Sustainability at Bayer Ag Bidding To Win Mercks Otc Business Case Study Analysis

There was a potential shift in the business strategy and goals at Case Study Analysis. The brand-new CEO was concentrated on buying much healthier items for accomplishing sustainable growth for the business together with supplying healthier future for individuals and the world both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed particular objectives and commitments associated with human sustainability and the environmental sustainability. Bayer Ag Bidding To Win Mercks Otc Business Case Study Help got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce numerous much healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Solution's healthy brand, the products of Quaker Oats consisted of numerous active ingredients which were harmful to health. These hazardous ingredients were not advertised which have actually ended up being the base for criticism over the healthy brand names of Bayer Ag Bidding To Win Mercks Otc Business Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Bayer Ag Bidding To Win Mercks Otc Business Case Study Help has actually taken particular sustainability actions for its market locations. Among major examples in this regard is the Company's marketing method related to schools. The company markets only low calories and nutritious drinks options in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The business has increased its research study and development budget plan and has introduced an army of health scientists to develop specific healthy products.

Ecological Sustainability

In this regard, the company committed to reduce its product packaging by millions of tones to avoid high amount of wastes. The business has actually devoted to lower greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be identified that the business has actually taken several actions towards human and environmental sustainability. These actions are still not sufficient to attain the wanted commercial development and to minimize the criticism over the social duty of Case Study Help.

Alternatives

Particular long term strategic options might be derived for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the option would make it possible for the business to accomplish its goal of potential development and minimize the criticism over the company. The alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the cost and dangers related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The initial step that Bayer Ag Bidding To Win Mercks Otc Business Case Study Help might take is to introduce a brand-new line of product related to healthy food and drinks. The business has actually already presented specific heath associated brands, however, the number of these brands in its portfolio is not potential to minimize the criticism and accomplish possible growth. The business must introduce a wide range of healthier products by using its considerable research and development expenditures. The pros and cons associated with the intro of a healthy product line in the portfolio are provided below:

Pros:

• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social obligation by compensation of the hazardous products with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The hazardous products in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Substantial cost of research study and development required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective growth and reduce the criticism is to get the health related business at a high level. Financial investment in these kind of business would permit Bayer Ag Bidding To Win Mercks Otc Business Case Study Help to present a large range of much healthier items within a brief time period with no need of significant research and advancement expenses. The advantages and disadvantages associated with alternative 3 are given below:

Pros:

• Conserving of substantial quantity of research and advancement costs for brand-new product advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy products.

Cons:

• The acquisition may not show to alter the image of Bayer Ag Bidding To Win Mercks Otc Business Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new items in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Bayer Ag Bidding To Win Mercks Otc Business Case Study Solution is to change all of its hazardous items with healthier products. The replacement of dangerous items with much healthier products would completely change the market position of the business and would need a big number of required actions to be taken.

Pros:

• Modification of market position of Bayer Ag Bidding To Win Mercks Otc Business Case Study Solution
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social duty

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of harmful products.
• Substantial expense of research study and development needed to build new healthy items.
• Staff member may resist over the modification in the business design and company strategy.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the company and the existing market circumstance, Bayer Ag Bidding To Win Mercks Otc Business Case Study Help is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to save of big quantity of research study and development expenses for brand-new product development. Along with it, acquisitions would enable incorporation of new items within two years in addition to the ability to target a great deal of consumers. Furthermore, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would need huge amount of investment funds. The organizations may not be able to lower the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, business might prove to be successful in accomplishing the targets.

This Bayer Ag Bidding To Win Mercks Otc Business case study is writen by : Benjamin C Esty

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