Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis

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Bayer Ag: Bidding To Win Mercks Otc Business Case Help

Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis is a well-known name of a New york city based, world's leading organization in the food and drink industry. Case Study Solution is a prominent brand in practical snacks, foods and drinks with its existence in about 200 nations. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the item at everywhere locations. The company is doing efforts to make product advancement as its brand-new source of competitive advantage.

The report includes a deep analysis of numerous aspects of the social responsibilities of major business in the food and drink market in general, and Case Help in particular. It also supplies an analysis of the growing health and environmental concerns including obesity, heart diseases, ecological destruction etc. in the Western countries and the role of the business in the food and beverage market to deal with these concerns. The report likewise supplies an examination of the extent of sustainability and CSR in the Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution's business method together with the determination of how Case Study Help develops worth for its customers. Moreover, the report likewise provides specific tactical options for Case Analysis to incorporate the criticism over its social duty with particular recommendations and an implementation plan.

Problems Recognition

The giant food and drink company was going through a criticism over its responsibility towards various social and eco-friendly problems including; obesity, heart diseases, environmental destruction etc. These criticisms lead, to reassess about the corporate technique of Bayer Ag: Bidding To Win Mercks Otc Business Case Study Help. The Benjamin C Esty has actually understood that the total society, the way of life of people and the people at whole have actually been altered now. In this situation with increasing patterns towards healthier products and the increasing environmental issues, Case Study Analysis should alter its direction towards much healthier products. Although, Case Study Analysis had actually taken specific crucial actions regarding the ecological effects of its products, however, these actions are insufficient to end up the criticism over the company's duty towards social and ecological issues. The required to take certain tactical actions to alter the market position of its certain well-known brand names and present Online Case Study Help as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and beverage companies must utilize their power to move the consumer taste towards much healthier items to eliminate the constraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to made food has highly affected the health of the consumers. All of the information related to the health concerns with the incorporation of made food in the market discuss the frequency of the health concerns related to food system. These problems are indirectly the outcome of different practices of the food and beverage business for producing worth for their consumers.

Value Development at Bayer Ag: Bidding To Win Mercks Otc Business Case Study Help

Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis being a huge business in the food and beverage industry, provides high worth to its clients by numerous methods. Case Study Help has a competitive benefit in supplying its products far and wide worldwide. The company is provided in about 200 nations with a large number of well-known international brands.

The business creates worth for its consumers by ways of offering large number of delicious food items including salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the customer's brain. The Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution in addition to other giant food and beverages companies produce worth for its customers by manipulating these ingredients in its products. Case Study Help in addition to other huge companies is interested in finding methods to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the business likewise produces value by methods of including the healthy point in its products. The company has done certain efforts in order to provide healthy products and lower the share of Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis in overall ecological destruction. Case Study Help has taken particular steps associated with the sustainability of individuals and environment including the 2009 statement of the enthusiastic objectives and commitments related to Case Study Analysis items, marketplace and the neighborhood.

All of these means have been effective at creating value for the Case Study Analysis consumers. Increasing health related problems have actually raised the criticism for Case Study Analysis.

Positive Function of Major Food and Drink Business in Attending To Social and Ecological Costs Connected With the Market

Major food and beverage business consisting of Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution etc. can play a constructive role in dealing with social and eco-friendly expenses associated with the market. The eco-friendly expenses associated with food and beverage industry include the ecological destruction due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a huge danger to the presence of mankind in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. Food and beverage business must play a positive function in resolving these issues to eliminate their development restrictions related to the criticism from the ecological communities.

In order to address these issues, the companies might either reduce their usage of nitrogen abundant components or take specific actions to minimize the quantity of nitrogen in the overall environment. The companies must avoid use of nitrogen fertilizers and need to search out the items of those farmers that do not utilize fertilizers for their crop. The business could likewise invest in reducing greenhouse gas emissions worldwide. For instance, the companies might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

In addition to the ecological expenses there are particular social costs associated with the food and drink industry which must be resolved by the huge food and drink business to achieve the market development and to avoid the criticism from the ecological neighborhoods. Social costs related to the industry consists of the increasing health concerns associated with weight problems, heart problem, diabetes etc. The huge business might play a positive role in addressing these problems.

The companies could move towards healthier items by decreasing the amount of hazardous compounds in their processed foods i.e. dioxin, which might lead to deadly human diseases. In addition to it, the companies ought to use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The business could also do efforts to move customer tastes towards healthy items as they have controlled the consumer taste for couple of decades. In this method the huge food and beverage business might play a constructive function in addressing social and environmental costs connected to the industry.

Examination of Sustainability at Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis

There was a potential shift in the business method and goals at Case Study Help. The brand-new CEO was focused on buying much healthier products for achieving sustainable development for the business along with providing healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

The business revealed certain goals and commitments associated with human sustainability and the ecological sustainability. Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Solution's healthy brand, the items of Quaker Oats contained numerous ingredients which were hazardous to health. These hazardous active ingredients were not promoted which have become the base for criticism over the healthy brands of Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution has taken certain sustainability steps for its market places. Among significant examples in this regard is the Business's marketing method associated to schools. The business markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The company has actually increased its research and advancement budget plan and has introduced an army of health scientists to create specific healthy products.

Ecological Sustainability

In addition to the human sustainability, Bayer Ag: Bidding To Win Mercks Otc Business Case Study Help has actually taken a number of steps towards environmental sustainability. The company has actually dedicated to different goals associated with water, land, packaging, environment modification and community. In this regard, the business dedicated to minimize its product packaging by countless tones to prevent high quantity of wastes. The company has actually devoted to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. business has likewise tried certain philanthropic activities consisting of a dedication to supply safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it could be determined that the business has actually taken a number of steps towards human and environmental sustainability. These actions are still not enough to attain the desired industrial development and to lower the criticism over the social obligation of Case Study Help.

Alternatives

Specific long term strategic options could be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the business to accomplish its goal of potential growth and minimize the criticism over the company. The alternatives could be assessed on the basis of the time frame that would be taken by an option to be executed along with the cost and risks related to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The very first action that Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution could take is to present a new product line related to healthy food and beverages. The business must present a wide range of healthier items by utilizing its substantial research and advancement expenditures.

Pros:

• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by settlement of the harmful products with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to lower criticism.
• Substantial cost of research study and advancement required to build new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the potential development and decrease the criticism is to get the health associated business at a high level. Financial investment in these kind of companies would enable Bayer Ag: Bidding To Win Mercks Otc Business Case Study Help to present a large variety of healthier products within a short time duration without any need of considerable research and development expenditures. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Conserving of big quantity of research and advancement expenses for new item advancement.
• Incorporation of new items within two years.
• Ability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social duty by compensation of the harmful products with healthy items.

Cons:

• The acquisition might not prove to change the image of Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of dangerous items.
• The harmful products in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Bayer Ag: Bidding To Win Mercks Otc Business Case Study Solution is to change all of its dangerous products with much healthier products. The replacement of hazardous items with much healthier products would completely change the market position of the company and would need a large number of needed actions to be taken.

Pros:

• Modification of market position of Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier items due to the addictive nature of harmful products.
• Substantial expense of research and development needed to develop brand-new healthy items.
• Staff member may withstand over the change in business model and business method.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the company and the existing market circumstance, Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of huge amount of research and development costs for new product development. In addition to it, acquisitions would permit incorporation of brand-new products within two years along with the ability to target large number of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would need substantial quantity of investment funds. Furthermore, the companies might not have the ability to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Bayer Ag: Bidding To Win Mercks Otc Business Case Study Analysis could prove to be successful in achieving the targets.

This Bayer Ag: Bidding To Win Mercks Otc Business case study is writen by : Benjamin C Esty

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