The A2 Milk Company Case Study Solution

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The A2 Milk Company Case Solution

The A2 Milk Company Case Study Analysis is a popular name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a prominent brand name in hassle-free treats, foods and beverages with its presence in about 200 countries. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the item at everywhere locations. Additionally, the company is doing efforts to make product development as its brand-new source of competitive benefit.
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The report includes a deep analysis of different aspects of the social obligations of significant companies in the food and beverage market in basic, and business in particular. The report also provides an evaluation of the level of sustainability and CSR in the The A2 Milk Company Case Study Solution's business strategy along with the determination of how Case Study Solution produces worth for its customers.

Problems Identification

Case Study Solution had actually taken certain essential actions regarding the ecological effects of its products, but, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological issues. This is required to take certain tactical steps to change the market position of its certain well-known brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, business and other food and beverage business should use their power to shift the consumer taste towards much healthier items to eliminate the restrictions in the growth of food market.

Vital Analysis

The shift from the use of natural food to manufactured food has actually extremely impacted the health of the customers. All of the data related to the health concerns with the incorporation of made food in the market discuss the frequency of the health concerns related to food system. These concerns are indirectly the result of various practices of the food and drink companies for producing worth for their consumers.

Value Development at The A2 Milk Company Case Study Solution

The A2 Milk Company Case Study Help being a huge business in the food and beverage industry, supplies high value to its customers by numerous ways. Value development in the food and beverage market is done through 2 methods i.e. taste and schedule of the item. Case Study Analysis has a competitive benefit in offering its products far and wide internationally. Its marketing ability makes it able to target a large base of customers. The company is presented in about 200 countries with a a great deal of famous global brand names. The far and wide presence of the company products provides high worth to customers.

The business creates value for its customers by methods of providing large number of yummy food items including salt, fat and sugar, which are the components that are straight connected with the emotional core of the customer's brain. The The A2 Milk Company Case Study Help together with other huge food and drinks companies create worth for its consumers by manipulating these ingredients in its items. Case Study Analysis along with other giant business is interested in discovering methods to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the business also produces worth by methods of integrating the healthy point in its products. The company has done certain efforts in order to offer healthy products and reduce the share of The A2 Milk Company Case Study Solution in overall environmental devastation. Case Study Analysis has actually taken certain actions associated with the sustainability of people and environment including the 2009 statement of the enthusiastic goals and dedications related to Case Study Analysis products, marketplace and the community.

All of these means have actually achieved success at developing value for the business consumers. However, these means have also cause the increased ecological concerns and the criticism over the company's function in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the business products for creating customer value deals with high amount of criticism. These active ingredients are the primary reason for certain lethal diseases in human including weight problems, diabetes, heart diseases etc. Increasing health associated issues have raised the criticism for The A2 Milk Company Case Study Analysis.

Constructive Function of Major Food and Drink Companies in Resolving Social and Ecological Costs Associated with the Market

Undoubtedly, significant food and beverage companies consisting of company, and so on can play a positive role in dealing with social and environmental costs related to the industry. The environmental costs associated with food and beverage market include the ecological destruction due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a huge danger to the existence of mankind in future.

Major reason for these ecological changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink business. For that reason, food and beverage companies ought to play an useful role in attending to these problems to eliminate their growth restrictions associated with the criticism from the environmental neighborhoods.

In order to attend to these issues, the companies could either minimize their usage of nitrogen rich active ingredients or take certain steps to lower the amount of nitrogen in the overall environment. The companies must avoid usage of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The companies could also invest in reducing greenhouse gas emissions worldwide. For instance, the companies could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Together with the environmental costs there are certain social expenses related to the food and drink industry which must be dealt with by the huge food and drink business to attain the industry growth and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry includes the increasing health issues connected to obesity, heart problem, diabetes etc. The huge companies might play a positive function in resolving these issues.

The companies might move towards healthier items by reducing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human illness. Along with it, the companies must use more healthy components rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might likewise do efforts to shift consumer tastes towards healthy products as they have actually managed the customer taste for few years. In this way the huge food and beverage business could play a positive role in dealing with social and environmental expenses related to the industry.

Examination of Sustainability at The A2 Milk Company Case Study Analysis

There was a potential shift in the business technique and objectives at Case Study Solution. The new CEO was focused on buying healthier items for accomplishing sustainable growth for the company in addition to supplying much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce various much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the items of Quaker Oats contained numerous ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, The A2 Milk Company Case Study Solution has taken certain sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing method related to schools. The company markets only low calories and healthy beverages choices in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The company has actually increased its research and advancement budget and has presented an army of health researchers to design particular healthy items.

Environmental Sustainability

Together with the human sustainability, The A2 Milk Company Case Study Analysis has actually taken numerous steps towards ecological sustainability. The company has dedicated to numerous goals related to water, land, packaging, environment modification and neighborhood. In this regard, the business devoted to lower its product packaging by millions of tones to prevent high quantity of wastes. Moreover, the business has dedicated to decrease greenhouse gas emissions together with the achievement of efficiency in the energy usage. business has actually likewise attempted certain philanthropic activities consisting of a commitment to provide safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be determined that the business has actually taken a number of steps towards human and ecological sustainability. Nevertheless these steps are still not adequate to attain the preferred commercial development and to lower the criticism over the social obligation of The A2 Milk Company Case Study Analysis.


Specific long term tactical options might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would make it possible for the business to accomplish its objective of potential growth and decrease the criticism over the company. The options might be evaluated on the basis of the time frame that would be taken by an option to be executed along with the expense and risks related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The very first step that The A2 Milk Company Case Study Help might take is to present a brand-new product line related to healthy food and drinks. The business should introduce a broad range of much healthier items by utilizing its substantial research study and development expenses.


• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social duty by settlement of the hazardous items with healthy products.
• Might be executed within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the much healthier items due to the addictive nature of dangerous items.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research and advancement required to build new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to attain the possible development and reduce the criticism is to acquire the health associated companies at a high level. Financial investment in these type of business would permit The A2 Milk Company Case Study Analysis to introduce a big range of healthier products within a brief time period without any requirement of considerable research and development expenditures. The advantages and disadvantages associated with alternative 3 are offered listed below:


• Conserving of big quantity of research and advancement expenses for new item development.
• Incorporation of new products within 2 years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by compensation of the harmful items with healthy items.


• The acquisition may not prove to change the image of The A2 Milk Company Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of harmful products.
• The harmful items in the product portfolio might make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The A2 Milk Company Case Study Help is to replace all of its hazardous items with healthier products. The replacement of hazardous products with healthier items would completely alter the market position of the company and would need a big number of needed steps to be taken.


• Change of market position of The A2 Milk Company Case Study Analysis
• Ability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social obligation


• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• Substantial cost of research study and advancement needed to build new healthy products.
• Staff member might withstand over the modification in the business model and service strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, concerns faced by the company and the current market circumstance, Case Study Help is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of substantial amount of research and development expenses for brand-new item advancement. Along with it, acquisitions would allow incorporation of new items within two years along with the ability to target big number of customers.

This The A2 Milk Company case study is writen by : Benjamin C Esty

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