The A2 Milk Company Case Study Analysis

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The A2 Milk Company Case Analysis

The A2 Milk Company Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and drink market. Case Study Analysis is a leading brand name in convenient snacks, foods and beverages with its presence in about 200 nations. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at everywhere places. Moreover, the company is doing efforts to make item advancement as its new source of competitive advantage.
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The report consists of a deep analysis of different elements of the social duties of major business in the food and drink industry in general, and business in particular. The report also offers an assessment of the extent of sustainability and CSR in the The A2 Milk Company Case Study Solution's company technique along with the decision of how Case Study Analysis develops value for its customers.

Problems Recognition

Case Study Analysis had actually taken particular crucial steps relating to the ecological impacts of its items, however, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological concerns. This is needed to take certain strategic actions to alter the market position of its certain well-known brands and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and drink companies should use their power to move the customer taste towards healthier items to get rid of the constraints in the development of food market.

Critical Analysis

For the few years, customer food patterns have actually been changed significantly. The shift from using health food to produced food has actually extremely impacted the health of the customers. Despite of the discovery of contemporary health strategies, the overall health of individuals in few decades have been extremely impacted. Presently about 1 billion of the people In United States are obese and at least 300 million of them have weight problems. Children likewise dealing with the problem of weight problems. The ratios of weight problems in 1980s are rather various from the present ratios. Despite of discovery of health strategies and modern-day methods to manage weight problems and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of produced food in the market discuss the prevalence of the health issues associated with food system. These concerns are indirectly the result of various practices of the food and beverage business for creating value for their customers.

Value Development at The A2 Milk Company Case Study Solution

The A2 Milk Company Case Study Analysis being a huge company in the food and drink market, provides high worth to its clients by various ways. Worth development in the food and beverage market is done through 2 methods i.e. taste and schedule of the item. Case Study Solution has a competitive advantage in offering its items everywhere internationally. Its marketing capability makes it able to target a large base of consumers. The company exists in about 200 countries with a large number of well-known worldwide brands. The far and wide existence of the business products supplies high value to consumers.

Furthermore, the business creates value for its customers by ways of offering large number of delicious foodstuff including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the consumer's brain. The The A2 Milk Company Case Study Solution together with other giant food and beverages business create worth for its consumers by manipulating these ingredients in its products. Case Study Solution along with other giant business has an interest in finding ways to increase the consumer value from its products through making use of the vulnerability.

In addition to it, the business also creates worth by methods of incorporating the healthy point in its products. The business has done particular efforts in order to supply healthy products and minimize the share of The A2 Milk Company Case Study Analysis in total ecological devastation. Case Study Help has actually taken specific steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and commitments related to Case Study Help products, marketplace and the community.

All of these means have actually succeeded at developing value for the business consumers. These ways have also lead to the increased environmental issues and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the business products for developing customer value faces high quantity of criticism. These ingredients are the primary cause of certain fatal diseases in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health associated problems have actually raised the criticism for The A2 Milk Company Case Study Solution.

Positive Function of Major Food and Beverage Companies in Addressing Social and Ecological Costs Associated with the Industry

Significant food and beverage companies including The A2 Milk Company Case Study Help and so on can play a positive role in attending to social and ecological expenses associated with the industry. The ecological costs related to food and beverage industry include the ecological devastation due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big threat to the presence of mankind in future.

Major cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the components by the food and beverage business. Therefore, food and drink business must play a positive role in dealing with these issues to eliminate their development constraints connected to the criticism from the environmental communities.

In order to address these problems, the business might either decrease their usage of nitrogen abundant ingredients or take certain actions to reduce the amount of nitrogen in the overall environment. The business ought to avoid use of nitrogen fertilizers and must locate the items of those farmers that do not use fertilizers for their crop. The business might likewise invest in lowering greenhouse gas emissions worldwide. For instance, the companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

In addition to the environmental expenses there are certain social expenses connected with the food and drink market which need to be attended to by the huge food and drink business to accomplish the industry growth and to prevent the criticism from the environmental neighborhoods. Social costs associated with the industry includes the increasing health issues related to obesity, cardiovascular disease, diabetes and so on. The giant companies might play a positive role in dealing with these problems.

The companies might move towards more healthy items by minimizing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human illness. The companies could likewise do efforts to shift customer tastes towards healthy products as they have managed the consumer taste for couple of years.

Evaluation of Sustainability at The A2 Milk Company Case Study Help

There was a prospective shift in the corporate strategy and goals at Case Study Analysis. The brand-new CEO was concentrated on purchasing healthier products for achieving sustainable development for the company in addition to offering healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present numerous healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the products of Quaker Oats consisted of several active ingredients which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, The A2 Milk Company Case Study Solution has actually taken certain sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing technique associated to schools. The business markets just low calories and nutritious beverages choices in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The business has actually increased its research and development budget and has actually presented an army of health researchers to create certain healthy items.

Environmental Sustainability

In this regard, the business committed to decrease its packaging by millions of tones to prevent high quantity of wastes. The company has devoted to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it might be identified that the company has taken a number of steps towards human and ecological sustainability. These actions are still not adequate to accomplish the preferred commercial growth and to minimize the criticism over the social duty of Case Study Analysis.


Particular long term strategic alternatives might be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would make it possible for the business to accomplish its goal of possible development and minimize the criticism over the company. Furthermore, the alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The very first step that The A2 Milk Company Case Study Analysis might take is to present a new item line related to healthy food and drinks. The business must introduce a wide range of much healthier items by using its substantial research study and development expenses.


• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social obligation by payment of the hazardous items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.


• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous products.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Big expense of research and development needed to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the possible growth and reduce the criticism is to obtain the health related business at a high level. Financial investment in these type of business would permit The A2 Milk Company Case Study Help to introduce a large variety of healthier products within a short time period with no requirement of significant research and development expenses. The pros and cons connected to alternative 3 are offered below:


• Saving of big amount of research study and advancement expenses for new item development.
• Incorporation of new products within two years.
• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social duty by compensation of the harmful items with healthy products.


• The acquisition may not show to alter the image of The A2 Milk Company Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of dangerous products.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for The A2 Milk Company Case Study Help is to replace all of its harmful products with much healthier items. This might be a substantial shift in the business method and the business design at company. The replacement of dangerous items with much healthier products would entirely change the market position of the business and would need a large number of needed actions to be taken. The benefits and drawbacks associated with alternative 3 are given below:


• Change of market position of The A2 Milk Company Case Study Solution
• Capability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility


• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addictive nature of harmful products.
• Substantial cost of research and advancement required to build new healthy products.
• Employee may resist over the modification in the business model and business method.
• Number of years required for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues dealt with by the company and the current market scenario, The A2 Milk Company Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of substantial quantity of research study and development expenses for brand-new item development. Together with it, acquisitions would enable incorporation of brand-new products within two years along with the ability to target large number of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need substantial quantity of investment funds. Additionally, the companies might not be able to decrease the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company might show to be effective in attaining the targets.

This The A2 Milk Company case study is writen by : Benjamin C Esty

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