Usg Corporation Case Study Solution

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Usg Corporation Case Solution

Usg Corporation Case Study Analysis is a popular name of a New York based, world's leading company in the food and beverage industry. Case Study Solution is a prominent brand name in convenient treats, foods and beverages with its presence in about 200 nations. Major brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the item at far and wide locations. Additionally, the business is doing efforts to make item advancement as its new source of competitive benefit.
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The report contains a deep analysis of various elements of the social duties of major business in the food and beverage industry in general, and company in specific. The report likewise offers an assessment of the extent of sustainability and CSR in the Usg Corporation Case Study Solution's business technique along with the decision of how Case Study Analysis creates worth for its customers.

Issues Identification

Case Study Help had taken specific vital actions regarding the environmental impacts of its products, however, these actions are not enough to end up the criticism over the business's obligation towards social and environmental issues. This is needed to take specific tactical steps to alter the market position of its certain well-known brand names and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and beverage companies need to utilize their power to move the customer taste towards healthier products to get rid of the restrictions in the growth of food market.

Critical Analysis

The shift from the usage of natural food to made food has actually extremely impacted the health of the consumers. All of the information related to the health issues with the incorporation of manufactured food in the market describe the frequency of the health issues related to food system. These problems are indirectly the outcome of numerous practices of the food and beverage companies for developing worth for their customers.

Worth Development at Usg Corporation Case Study Help

Usg Corporation Case Study Analysis being a giant business in the food and beverage industry, provides high value to its clients by numerous means. Case Study Analysis has a competitive advantage in offering its items far and large internationally. The company is provided in about 200 countries with a large number of famous global brands.

Furthermore, the company produces worth for its consumers by methods of offering a great deal of yummy food including salt, fat and sugar, which are the components that are directly connected with the emotional core of the consumer's brain. The Usg Corporation Case Study Analysis in addition to other giant food and drinks companies develop worth for its consumers by controling these ingredients in its products. Case Study Solution together with other giant companies is interested in discovering methods to increase the customer worth from its products through making use of the vulnerability.

Along with it, the company likewise creates value by ways of incorporating the healthy point in its items. The business has actually done certain efforts in order to provide healthy products and decrease the share of Usg Corporation Case Study Analysis in general environmental destruction. Case Study Help has taken specific steps related to the sustainability of people and environment including the 2009 announcement of the ambitious goals and commitments associated with Case Study Help items, market and the neighborhood.

All of these methods have been successful at creating worth for the Case Study Solution customers. Increasing health related issues have actually raised the criticism for Case Study Solution.

Positive Function of Major Food and Beverage Companies in Addressing Social and Ecological Expenses Related To the Industry

Major food and drink companies consisting of Usg Corporation Case Study Solution etc. can play a constructive function in dealing with social and ecological expenses associated with the market. The eco-friendly costs associated with food and beverage industry include the environmental devastation due to the influx of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which might be a huge threat to the existence of mankind in future.

Major reason for these environmental changes is mass use of nitrogen rich fertilizers and the components by the food and drink companies. Food and beverage business need to play a positive function in addressing these issues to eliminate their development restrictions related to the criticism from the environmental neighborhoods.

In order to attend to these problems, the companies might either reduce their usage of nitrogen abundant active ingredients or take certain actions to minimize the amount of nitrogen in the total environment. The companies must avoid usage of nitrogen fertilizers and must seek the products of those farmers that do not use fertilizers for their crop. Additionally, the companies could also invest in reducing greenhouse gas emissions worldwide. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the ecological costs there are particular social costs connected with the food and drink industry which should be attended to by the giant food and drink companies to achieve the market development and to avoid the criticism from the ecological neighborhoods. Social costs related to the market consists of the increasing health concerns associated with weight problems, heart problem, diabetes and so on. However, the huge companies could play a constructive role in resolving these concerns.

The companies might move towards more healthy items by lowering the amount of harmful compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies could also do efforts to shift consumer tastes towards healthy items as they have actually managed the consumer taste for few years.

Assessment of Sustainability at Usg Corporation Case Study Analysis

There was a potential shift in the business strategy and objectives at Case Study Solution. The new CEO was concentrated on investing in healthier items for accomplishing sustainable growth for the business along with offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced specific objectives and commitments related to human sustainability and the environmental sustainability. Usg Corporation Case Study Solution got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to present various healthier items in its portfolio. However, despite of being thought about a Case Study Help's healthy brand, the products of Quake Oats contained numerous ingredients which were harmful to health. These harmful ingredients were not advertised which have become the base for criticism over the healthy brand names of Usg Corporation Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Usg Corporation Case Study Help has actually taken specific sustainability steps for its market places. One of significant examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and nutritious drinks options in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The business has actually increased its research study and development budget and has presented an army of health researchers to create specific healthy items.

Ecological Sustainability

In addition to the human sustainability, Usg Corporation Case Study Analysis has actually taken a number of actions towards environmental sustainability. The company has actually committed to various goals connected to water, land, packaging, environment modification and community. In this regard, the business committed to minimize its packaging by countless tones to avoid high amount of wastages. The company has devoted to reduce greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. company has actually also tried certain philanthropic activities including a dedication to offer safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it could be determined that the company has taken a number of actions towards human and ecological sustainability. These actions are still not enough to accomplish the wanted commercial development and to minimize the criticism over the social duty of Case Study Help.


Particular long term tactical options might be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would make it possible for the company to attain its goal of potential development and decrease the criticism over the company. Furthermore, the options might be evaluated on the basis of the time frame that would be taken by an option to be implemented in addition to the cost and threats associated with the alternative

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Usg Corporation Case Study Solution might take is to introduce a new product line related to healthy food and beverages. The business should introduce a wide range of healthier items by using its considerable research and development expenditures.


• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social obligation by settlement of the harmful products with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.


• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addicting nature of dangerous products.
• The dangerous items in the item portfolio might make the incorporation of healthy items fail to lower criticism.
• Huge cost of research study and development required to develop new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the prospective growth and decrease the criticism is to acquire the health related business at a high level. Financial investment in these kind of business would allow Usg Corporation Case Study Solution to present a big variety of much healthier products within a brief time duration with no need of substantial research study and development expenses. The pros and cons associated with alternative 3 are given listed below:


• Saving of substantial quantity of research study and development expenses for new item advancement.
• Incorporation of new products within 2 years.
• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy items.


• The acquisition may not show to alter the image of Usg Corporation Case Study Help as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new products in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of dangerous products.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Usg Corporation Case Study Help is to replace all of its harmful items with much healthier items. The replacement of dangerous items with healthier products would totally alter the market position of the company and would need a big number of needed actions to be taken.


• Change of market position of Usg Corporation Case Study Help
• Capability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation


• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addicting nature of dangerous items.
• Substantial expense of research and advancement required to construct brand-new healthy items.
• Staff member might resist over the change in business design and business strategy.
• Number of years needed for the application.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, problems dealt with by the business and the present market circumstance, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to save of huge amount of research and advancement costs for brand-new product advancement. Along with it, acquisitions would allow incorporation of brand-new products within two years along with the ability to target big number of customers.

This Usg Corporation case study is writen by : Benjamin C Esty

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