Aime High A Social Entrepreneurs Moon Shot (B) Case Study Solution

Home >> Christopher A Bartlett >> Aime High A Social Entrepreneurs Moon Shot (B)

Aime High A Social Entrepreneurs Moon Shot (B) Case Analysis

Aime High A Social Entrepreneurs Moon Shot (B) Case Study Help is a well-known name of a New york city based, world's leading organization in the food and beverage industry. Case Study Analysis is a leading brand name in convenient snacks, foods and drinks with its existence in about 200 nations. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its capability to market the item at everywhere locations. Furthermore, the business is doing efforts to make item development as its brand-new source of competitive advantage.

The report consists of a deep analysis of different aspects of the social duties of major business in the food and drink market in basic, and business in particular. The report also supplies an evaluation of the level of sustainability and CSR in the Aime High A Social Entrepreneurs Moon Shot (B) Case Study Analysis's service technique along with the determination of how Case Study Analysis develops worth for its customers.

Concerns Identification

Case Study Analysis had actually taken certain vital actions regarding the ecological effects of its products, however, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly issues. This is needed to take certain strategic steps to change the market position of its certain famous brands and present Case Study Solution as a business producing healthy items in the market. In this regard, business and other food and drink business should utilize their power to shift the consumer taste towards healthier products to get rid of the restraints in the growth of food market.

Crucial Analysis

The shift from the use of natural food to produced food has extremely affected the health of the consumers. All of the data related to the health problems with the incorporation of made food in the market explain the prevalence of the health issues related to food system. These problems are indirectly the result of various practices of the food and beverage companies for developing value for their consumers.

Value Development at Aime High A Social Entrepreneurs Moon Shot (B) Case Study Analysis

Aime High A Social Entrepreneurs Moon Shot (B) Case Study Analysis being a giant business in the food and beverage market, provides high value to its consumers by different means. Case Study Analysis has a competitive benefit in providing its products far and large internationally. The business is provided in about 200 nations with a big number of famous worldwide brand names.

Furthermore, the company develops value for its consumers by means of providing a great deal of delicious food including salt, fat and sugar, which are the components that are straight gotten in touch with the emotional core of the consumer's brain. The Aime High A Social Entrepreneurs Moon Shot (B) Case Study Solution in addition to other giant food and beverages business produce worth for its consumers by manipulating these active ingredients in its products. Case Study Help in addition to other huge business is interested in finding methods to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the business likewise creates worth by ways of including the healthy point in its products. The business has actually done particular efforts in order to offer healthy products and reduce the share of Aime High A Social Entrepreneurs Moon Shot (B) Case Study Solution in overall ecological destruction. Case Study Analysis has actually taken certain actions connected to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic goals and commitments connected to Case Study Help products, market and the community.

All of these means have actually been successful at producing worth for the Case Study Analysis customers. Increasing health associated issues have actually raised the criticism for Case Study Solution.

Useful Function of Major Food and Drink Business in Addressing Social and Ecological Costs Related To the Industry

Significant food and drink business consisting of Aime High A Social Entrepreneurs Moon Shot (B) Case Study Help and so on can play a constructive role in attending to social and environmental costs associated with the industry. The environmental expenses related to food and drink industry include the environmental destruction due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which could be a big hazard to the existence of humanity in future.

Major reason for these ecological changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink business. Food and beverage companies must play an useful function in resolving these problems to eliminate their development constraints related to the criticism from the environmental neighborhoods.

In order to deal with these concerns, the companies might either decrease their usage of nitrogen rich ingredients or take particular steps to minimize the amount of nitrogen in the general environment. The companies must avoid usage of nitrogen fertilizers and must locate the products of those farmers that do not utilize fertilizers for their crop. Furthermore, the business could also purchase minimizing greenhouse gas emissions worldwide. The business might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological costs there are specific social costs connected with the food and beverage industry which need to be dealt with by the huge food and beverage business to accomplish the market growth and to prevent the criticism from the environmental neighborhoods. Social expenses associated with the market consists of the increasing health problems related to obesity, heart disease, diabetes and so on. The giant business could play a positive function in dealing with these problems.

The companies could move towards more healthy items by minimizing the amount of poisonous compounds in their processed foods i.e. dioxin, which might result in fatal human illness. The business might also do efforts to shift customer tastes towards healthy items as they have controlled the customer taste for couple of decades.

Evaluation of Sustainability at Aime High A Social Entrepreneurs Moon Shot (B) Case Study Help

There was a prospective shift in the corporate technique and objectives at Case Study Help. The brand-new CEO was concentrated on buying healthier items for accomplishing sustainable development for the company together with providing healthier future for individuals and the world both. Under the new vision, the motto of the business was likewise altered from the "fun for you" to "better for you".

Human Sustainability

The company revealed particular objectives and dedications connected to human sustainability and the ecological sustainability. Aime High A Social Entrepreneurs Moon Shot (B) Case Study Analysis obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present different much healthier products in its portfolio. However, despite of being thought about a Case Study Solution's healthy brand name, the products of Quaker Oats consisted of a number of ingredients which were hazardous to health. These dangerous ingredients were not marketed which have ended up being the base for criticism over the healthy brand names of Aime High A Social Entrepreneurs Moon Shot (B) Case Study Help.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Aime High A Social Entrepreneurs Moon Shot (B) Case Study Help has actually taken particular sustainability steps for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The company has increased its research study and development spending plan and has actually presented an army of health scientists to create particular healthy items.

Environmental Sustainability

In this regard, the business dedicated to minimize its product packaging by millions of tones to prevent high quantity of wastages. The business has committed to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it could be identified that the business has taken numerous actions towards human and ecological sustainability. Nevertheless these actions are still not adequate to accomplish the desired commercial growth and to reduce the criticism over the social duty of Aime High A Social Entrepreneurs Moon Shot (B) Case Study Solution.

Alternatives

Certain long term strategic options might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the option would allow the business to attain its goal of possible growth and reduce the criticism over the company. Additionally, the options might be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the expense and risks associated with the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The first action that Aime High A Social Entrepreneurs Moon Shot (B) Case Study Analysis might take is to introduce a new product line related to healthy food and beverages. The business must present a large variety of much healthier items by using its significant research study and development expenses.

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social duty by settlement of the harmful items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Substantial expense of research and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the potential growth and lower the criticism is to obtain the health related companies at a high level. Financial investment in these kind of business would allow Aime High A Social Entrepreneurs Moon Shot (B) Case Study Solution to introduce a large range of much healthier products within a brief time period with no need of considerable research study and advancement expenditures. The pros and cons related to alternative 3 are given below:

Pros:

• Conserving of substantial quantity of research and advancement expenses for brand-new product development.
• Incorporation of new items within two years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social obligation by settlement of the hazardous items with healthy products.

Cons:

• The acquisition may not prove to change the image of Aime High A Social Entrepreneurs Moon Shot (B) Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the product portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Aime High A Social Entrepreneurs Moon Shot (B) Case Study Analysis is to change all of its hazardous products with healthier items. The replacement of dangerous items with healthier products would entirely change the market position of the business and would require a big number of needed actions to be taken.

Pros:

• Modification of market position of Aime High A Social Entrepreneurs Moon Shot (B) Case Study Solution
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social duty

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• Big expense of research and advancement needed to build new healthy items.
• Staff member may resist over the modification in the business model and service strategy.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the existing market scenario, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of big quantity of research study and development costs for new product development. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the capability to target large number of customers.

This Aime High A Social Entrepreneurs Moon Shot (B) case study is writen by : Christopher A Bartlett

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations