Applied Research Technologies Inc: Global Innovations Challenges Case Study Help

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Applied Research Technologies Inc: Global Innovations Challenges Case Solution

Applied Research Technologies Inc: Global Innovations Challenges Case Study Solution is a well-known name of a New York based, world's leading company in the food and beverage industry. Case Study Help is a prominent brand name in practical treats, foods and beverages with its presence in about 200 countries. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the product at far and wide locations. Moreover, the business is doing efforts to make item development as its new source of competitive advantage.

The report consists of a deep analysis of different aspects of the social duties of significant business in the food and beverage industry in basic, and Case Solution in particular. It also provides an analysis of the growing health and ecological issues consisting of weight problems, heart diseases, environmental destruction etc. in the Western nations and the role of the business in the food and beverage market to resolve these concerns. The report likewise supplies an examination of the degree of sustainability and CSR in the Applied Research Technologies Inc: Global Innovations Challenges Case Study Analysis's organisation method in addition to the decision of how Case Study Solution creates worth for its consumers. The report likewise supplies particular strategic options for company to integrate the criticism over its social duty with particular suggestions and an execution plan.

Problems Identification

Case Study Help had taken specific important actions concerning the environmental impacts of its items, however, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological problems. This is needed to take particular strategic actions to alter the market position of its certain popular brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, business and other food and drink companies ought to use their power to shift the consumer taste towards much healthier items to get rid of the constraints in the growth of food market.

Vital Analysis

For the couple of years, customer food patterns have been changed significantly. The shift from the use of natural food to manufactured food has actually highly impacted the health of the consumers. Despite of the discovery of modern health techniques, the general health of people in couple of decades have been extremely impacted. Presently about 1 billion of the people In US are obese and at least 300 countless them have weight problems. Children likewise dealing with the issue of weight problems. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health strategies and modern-day methods to control obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of made food in the market discuss the prevalence of the health issues related to food system. These problems are indirectly the result of different practices of the food and drink companies for developing value for their customers.

Value Creation at Applied Research Technologies Inc: Global Innovations Challenges Case Study Help

Applied Research Technologies Inc: Global Innovations Challenges Case Study Analysis being a giant business in the food and drink industry, offers high worth to its clients by different means. Value development in the food and beverage industry is done through two methods i.e. taste and schedule of the product. Case Study Solution has a competitive advantage in providing its products everywhere globally. Its marketing capability makes it able to target a big base of customers. The business is presented in about 200 nations with a large number of well-known worldwide brands. The far and wide presence of the business products supplies high worth to consumers.

Additionally, the company develops worth for its consumers by ways of providing a great deal of delicious food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The Applied Research Technologies Inc: Global Innovations Challenges Case Study Help along with other giant food and drinks companies create value for its customers by manipulating these active ingredients in its products. Case Study Analysis in addition to other huge business has an interest in finding methods to increase the customer value from its items through making use of the vulnerability.

In addition to it, the business likewise produces value by ways of including the healthy point in its items. The company has actually done certain efforts in order to provide healthy items and reduce the share of Applied Research Technologies Inc: Global Innovations Challenges Case Study Analysis in general ecological destruction. Case Study Analysis has taken particular steps associated with the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and commitments associated with Case Study Solution products, market and the neighborhood.

All of these means have been successful at creating worth for the business customers. However, these methods have likewise result in the increased environmental concerns and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business items for creating customer value deals with high amount of criticism. These active ingredients are the main cause of certain fatal diseases in human including obesity, diabetes, cardiovascular disease and so on. Increasing health related problems have raised the criticism for Applied Research Technologies Inc: Global Innovations Challenges Case Study Solution.

Constructive Function of Major Food and Beverage Business in Addressing Social and Ecological Expenses Associated with the Industry

Major food and drink companies consisting of Applied Research Technologies Inc: Global Innovations Challenges Case Study Solution and so on can play a positive role in addressing social and eco-friendly costs associated with the market. The environmental expenses connected to food and beverage industry include the environmental destruction due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which could be a huge threat to the existence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. Food and drink business need to play a constructive function in attending to these problems to remove their growth restrictions related to the criticism from the environmental neighborhoods.

The companies need to prevent use of nitrogen fertilizers and should search out the products of those farmers that do not utilize fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the eco-friendly costs there are specific social costs connected with the food and beverage market which need to be addressed by the giant food and beverage business to attain the market development and to avoid the criticism from the environmental communities. Social costs connected with the market consists of the increasing health issues associated with weight problems, heart problem, diabetes and so on. The giant business could play a constructive function in attending to these concerns.

The companies could move towards more healthy items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which might result in lethal human diseases. In addition to it, the companies need to use more healthy ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The companies could likewise do efforts to move customer tastes towards healthy products as they have managed the consumer taste for couple of decades. In this method the giant food and beverage business might play an useful role in addressing social and ecological costs connected to the market.

Examination of Sustainability at Applied Research Technologies Inc: Global Innovations Challenges Case Study Analysis

There was a potential shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was concentrated on purchasing much healthier products for accomplishing sustainable development for the business in addition to providing healthier future for the people and the world both. Under the brand-new vision, the motto of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed particular goals and commitments associated with human sustainability and the environmental sustainability. Applied Research Technologies Inc: Global Innovations Challenges Case Study Analysis obtained Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present various much healthier items in its portfolio. However, despite of being thought about a Case Study Solution's healthy brand, the items of Quake Oats included a number of ingredients which were harmful to health. These hazardous ingredients were not marketed which have actually ended up being the base for criticism over the healthy brands of Applied Research Technologies Inc: Global Innovations Challenges Case Study Help.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Applied Research Technologies Inc: Global Innovations Challenges Case Study Help has actually taken specific sustainability actions for its market locations. One of major examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and nutritious beverages choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy products in its portfolio. The company has actually increased its research study and development budget and has actually introduced an army of health researchers to design specific healthy items.

Ecological Sustainability

Together with the human sustainability, Applied Research Technologies Inc: Global Innovations Challenges Case Study Help has actually taken several actions towards ecological sustainability. The business has committed to numerous goals connected to water, land, packaging, climate change and neighborhood. In this regard, the business dedicated to reduce its product packaging by countless tones to avoid high quantity of wastes. Moreover, the company has dedicated to minimize greenhouse gas emissions in addition to the accomplishment of effectiveness in the energy usage. business has actually also tried specific philanthropic activities including a dedication to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it might be determined that the company has actually taken a number of actions towards human and environmental sustainability. However these steps are still not adequate to accomplish the desired commercial growth and to decrease the criticism over the social obligation of Applied Research Technologies Inc: Global Innovations Challenges Case Study Help.

Alternatives

Particular long term strategic options might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the alternative would make it possible for the company to attain its objective of possible growth and minimize the criticism over the business. Additionally, the alternatives might be examined on the basis of the time frame that would be taken by an option to be executed together with the cost and risks related to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The first action that Applied Research Technologies Inc: Global Innovations Challenges Case Study Solution might take is to introduce a brand-new product line related to healthy food and drinks. The business needs to introduce a broad range of much healthier products by utilizing its considerable research study and advancement expenses.

Pros:

• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by payment of the hazardous products with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addictive nature of hazardous products.
• The hazardous items in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Big expense of research and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the possible growth and lower the criticism is to obtain the health associated business at a high level. Financial investment in these kind of business would permit Applied Research Technologies Inc: Global Innovations Challenges Case Study Help to present a big variety of much healthier items within a short time duration without any need of considerable research study and advancement expenditures. The pros and cons associated with alternative 3 are provided below:

Pros:

• Saving of big amount of research and advancement costs for new product advancement.
• Incorporation of new items within 2 years.
• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social duty by payment of the hazardous products with healthy items.

Cons:

• The acquisition might not show to change the image of Applied Research Technologies Inc: Global Innovations Challenges Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful items.
• The dangerous products in the item portfolio may make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Applied Research Technologies Inc: Global Innovations Challenges Case Study Solution is to change all of its harmful products with much healthier products. This could be a substantial shift in business technique and business design at business. The replacement of hazardous items with much healthier products would entirely alter the market position of the business and would need a a great deal of necessary actions to be taken. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Change of market position of Applied Research Technologies Inc: Global Innovations Challenges Case Study Help
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• Huge expense of research and development needed to construct new healthy products.
• Worker might resist over the modification in the business design and service method.
• Variety of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the current industry situation, Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to conserve of big amount of research and development expenses for brand-new item development. Along with it, acquisitions would allow incorporation of new products within two years along with the capability to target large number of consumers.

This Applied Research Technologies Inc: Global Innovations Challenges case study is writen by : Christopher A Bartlett

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