Corning Glass Works International (A) Case Study Analysis
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Corning Glass Works International (A) Case Analysis
Corning Glass Works International (A) Case Study Help is a well-known name of a New York based, world's leading company in the food and drink industry. business is a prominent brand name in convenient snacks, foods and beverages with its presence in about 200 nations.
The report contains a deep analysis of various elements of the social obligations of significant business in the food and drink industry in general, and company in specific. The report likewise provides an evaluation of the degree of sustainability and CSR in the Corning Glass Works International (A) Case Study Help's service technique along with the determination of how Case Study Help develops worth for its consumers.
Case Study Help had taken specific vital steps relating to the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's duty towards social and ecological concerns. This is required to take particular strategic actions to change the market position of its certain well-known brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, business and other food and beverage companies must utilize their power to shift the customer taste towards healthier products to get rid of the restraints in the growth of food market.
For the couple of decades, customer food patterns have been changed significantly. The shift from the use of healthy food to produced food has extremely impacted the health of the customers. Despite of the discovery of modern-day health techniques, the general health of people in couple of years have been extremely impacted. Currently about 1 billion of the people In United States are overweight and at least 300 million of them have obesity. Children also facing the problem of weight problems. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health strategies and modern methods to control obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of produced food in the market explain the frequency of the health issues related to food system. These issues are indirectly the result of different practices of the food and drink companies for creating value for their customers.
Worth Production at Corning Glass Works International (A) Case Study Solution
Corning Glass Works International (A) Case Study Solution being a huge company in the food and drink market, offers high worth to its consumers by different methods. Case Study Analysis has a competitive benefit in offering its products far and broad internationally. The company is provided in about 200 nations with a big number of well-known worldwide brand names.
The business produces worth for its customers by ways of offering big number of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The Corning Glass Works International (A) Case Study Analysis along with other huge food and drinks companies create worth for its consumers by manipulating these ingredients in its items. Case Study Solution in addition to other giant companies is interested in finding methods to increase the consumer value from its items through exploiting the vulnerability.
Along with it, the company likewise produces value by methods of integrating the healthy point in its products. The company has done specific efforts in order to provide healthy items and reduce the share of Corning Glass Works International (A) Case Study Analysis in overall environmental devastation. Case Study Solution has taken particular actions associated with the sustainability of people and environment including the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Solution products, market and the neighborhood.
All of these means have actually succeeded at developing value for the company customers. However, these methods have likewise cause the increased environmental concerns and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business products for producing consumer worth deals with high amount of criticism. These ingredients are the primary cause of certain deadly diseases in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated problems have actually raised the criticism for Corning Glass Works International (A) Case Study Help.
Useful Function of Major Food and Beverage Business in Addressing Social and Ecological Costs Related To the Industry
Undoubtedly, major food and beverage companies including company, etc. can play an useful role in resolving social and environmental costs connected with the industry. The ecological expenses related to food and drink industry consist of the environmental devastation due to the influx of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a huge threat to the existence of mankind in future.
Significant reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Food and beverage companies need to play a positive role in addressing these concerns to remove their development restraints related to the criticism from the environmental communities.
In order to deal with these concerns, the companies could either reduce their use of nitrogen abundant ingredients or take specific steps to reduce the quantity of nitrogen in the general environment. The companies ought to avoid use of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The business could likewise invest in minimizing greenhouse gas emissions worldwide. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.
Along with the eco-friendly expenses there are certain social expenses related to the food and beverage market which should be attended to by the giant food and beverage business to achieve the market growth and to avoid the criticism from the ecological neighborhoods. Social costs associated with the market includes the increasing health issues associated with weight problems, heart disease, diabetes and so on. Nevertheless, the huge companies could play a constructive function in addressing these concerns.
The companies might move towards more healthy items by decreasing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in deadly human diseases. The business might likewise do efforts to move customer tastes towards healthy products as they have actually controlled the consumer taste for couple of years.
Evaluation of Sustainability at Corning Glass Works International (A) Case Study Help
There was a prospective shift in the business technique and objectives at Case Study Analysis. The new CEO was focused on investing in healthier products for attaining sustainable growth for the company along with offering healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was also changed from the "fun for you" to "better for you".
company got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce various much healthier items in its portfolio. Despite of being considered a Case Help's healthy brand, the items of Quaker Oats consisted of numerous active ingredients which were harmful to health.
In addition to the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International (A) Case Study Analysis has taken particular sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing strategy associated to schools. The business markets only low calories and nutritious drinks choices in schools.
Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing new and healthy items in its portfolio. The business has actually increased its research study and advancement spending plan and has actually introduced an army of health researchers to develop specific healthy products.
In this regard, the company dedicated to minimize its packaging by millions of tones to prevent high quantity of wastages. The business has actually dedicated to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.
On the basis of above analysis, it could be identified that the business has taken a number of actions towards human and ecological sustainability. Nevertheless these actions are still not enough to accomplish the preferred industrial development and to reduce the criticism over the social obligation of Corning Glass Works International (A) Case Study Analysis.
Particular long term tactical options could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the option would make it possible for the business to accomplish its objective of possible development and minimize the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and risks related to the option
Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages
The first step that Corning Glass Works International (A) Case Study Help could take is to introduce a brand-new product line related to healthy food and drinks. The company must introduce a large variety of much healthier products by using its considerable research and advancement expenses.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by compensation of the dangerous products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.
• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addictive nature of hazardous products.
• The dangerous products in the product portfolio may make the incorporation of healthy products fail to minimize criticism.
• Substantial expense of research and advancement required to construct new healthy products.
Alternative-2: High level Acquisition of Health associated Companies
Another alternative choice to accomplish the prospective development and minimize the criticism is to acquire the health related business at a high level. Financial investment in these kind of companies would allow Corning Glass Works International (A) Case Study Analysis to present a large range of much healthier items within a short time period without any requirement of significant research and development expenses. The pros and cons connected to alternative 3 are given below:
• Saving of substantial amount of research and advancement expenses for new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social obligation by payment of the hazardous products with healthy items.
• The acquisition might not prove to change the image of Corning Glass Works International (A) Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to decrease criticism.
Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio
Another alternative option for Corning Glass Works International (A) Case Study Solution is to change all of its hazardous products with much healthier items. This might be a substantial shift in the business strategy and the business design at company. The replacement of hazardous products with healthier products would totally alter the market position of the company and would need a large number of required steps to be taken. The pros and cons connected to alternative 3 are given below:
• Modification of market position of Corning Glass Works International (A) Case Study Analysis
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility
• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addicting nature of hazardous items.
• Big cost of research and advancement needed to construct new healthy products.
• Worker may resist over the change in business design and business technique.
• Variety of years required for the execution.
• Shift of focus from the core competencies.
With the deep analysis of the company's CSR, issues dealt with by the company and the existing industry scenario, Corning Glass Works International (A) Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of big amount of research and advancement expenses for new product development. In addition to it, acquisitions would enable incorporation of new products within 2 years together with the ability to target a great deal of consumers. Additionally, the acquisitions would lead to the reduction of the criticism from the concerned organizations.However, the alternative would need substantial amount of investment funds. The companies might not be able to lower the criticism. However, with a careful analysis of the acquisition with an aggressive marketing campaigns, Corning Glass Works International (A) Case Study Help might show to be effective in attaining the targets.
This Corning Glass Works International (A) case study is writen by : Christopher A Bartlett
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