Corning Glass Works International (A) Case Study Help

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Corning Glass Works International (A) Case Help

Corning Glass Works International (A) Case Study Help is a widely known name of a New York based, world's leading company in the food and drink market. business is a prominent brand name in practical treats, foods and drinks with its presence in about 200 nations.

The report consists of a deep analysis of various aspects of the social responsibilities of major business in the food and drink market in basic, and company in particular. The report likewise provides an assessment of the level of sustainability and CSR in the Corning Glass Works International (A) Case Study Analysis's service method along with the decision of how Case Study Analysis produces worth for its consumers.

Problems Identification

The huge food and beverage company was going through a criticism over its responsibility towards different social and eco-friendly issues consisting of; weight problems, heart diseases, environmental destruction and so on. These criticisms lead, to reassess about the corporate strategy of Corning Glass Works International (A) Case Study Solution. The Christopher A Bartlett has understood that the total society, the lifestyle of individuals and individuals at whole have actually been altered now. In this scenario with increasing patterns towards healthier items and the increasing environmental issues, Case Study Analysis ought to change its instructions towards healthier products. Although, Case Study Solution had taken specific vital actions regarding the ecological impacts of its products, but, these actions are not enough to wind up the criticism over the company's duty towards social and ecological concerns. For that reason, the is required to take certain tactical actions to alter the marketplace position of its certain famous brand names and present Corning Glass Works International (A) Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink companies should utilize their power to move the customer taste towards much healthier products to get rid of the restrictions in the growth of food industry.

Vital Analysis

For the couple of decades, customer food patterns have been altered significantly. The shift from making use of health food to produced food has highly affected the health of the customers. Despite of the discovery of contemporary health methods, the overall health of people in few years have been highly affected. Presently about 1 billion of individuals In United States are overweight and at least 300 million of them have obesity. Children also facing the issue of obesity. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health strategies and contemporary ways to manage weight problems and other illness, the ratio of obesity has been doubled form the level of 1980. All of the data associated with the health problems with the incorporation of made food in the market explain the prevalence of the health problems associated with food system. These concerns are indirectly the result of different practices of the food and drink companies for producing worth for their consumers.

Worth Development at Corning Glass Works International (A) Case Study Solution

Corning Glass Works International (A) Case Study Analysis being a giant company in the food and beverage market, offers high worth to its clients by various methods. Value production in the food and drink market is done through 2 methods i.e. taste and schedule of the item. Case Study Help has a competitive advantage in providing its items far and wide globally. Its marketing ability makes it able to target a large base of consumers. The company exists in about 200 countries with a a great deal of famous international brands. The everywhere presence of the business items supplies high value to customers.

Additionally, the company develops value for its consumers by ways of offering large number of yummy food products consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Corning Glass Works International (A) Case Study Help along with other giant food and drinks business create worth for its consumers by manipulating these active ingredients in its products. Case Study Analysis together with other huge business is interested in finding methods to increase the customer value from its products through exploiting the vulnerability.

Along with it, the company likewise develops value by means of including the healthy point in its items. The company has actually done certain efforts in order to provide healthy products and minimize the share of Corning Glass Works International (A) Case Study Analysis in total ecological devastation. Case Study Solution has taken particular actions associated with the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and commitments related to Case Study Help items, marketplace and the neighborhood.

All of these ways have succeeded at developing value for the company consumers. These methods have also lead to the increased ecological concerns and the criticism over the business's function in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the business products for creating consumer value faces high quantity of criticism. These ingredients are the main reason for specific fatal diseases in human consisting of obesity, diabetes, heart diseases and so on. Increasing health associated issues have raised the criticism for Corning Glass Works International (A) Case Study Solution.

Constructive Role of Significant Food and Beverage Companies in Resolving Social and Ecological Expenses Associated with the Industry

Certainly, significant food and drink business including company, etc. can play a constructive function in attending to social and eco-friendly costs related to the industry. The ecological expenses associated with food and beverage industry consist of the environmental devastation due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a huge threat to the presence of mankind in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Food and drink business ought to play a constructive function in attending to these issues to eliminate their growth restraints related to the criticism from the environmental neighborhoods.

In order to deal with these problems, the business could either decrease their use of nitrogen abundant active ingredients or take specific actions to minimize the amount of nitrogen in the general environment. The companies ought to prevent use of nitrogen fertilizers and ought to locate the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the companies might likewise buy lowering greenhouse gas emissions worldwide. For example, the business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Together with the ecological costs there are particular social costs related to the food and beverage industry which should be resolved by the giant food and beverage companies to achieve the market development and to avoid the criticism from the ecological communities. Social costs associated with the market includes the increasing health issues connected to obesity, heart disease, diabetes and so on. The giant companies might play a constructive role in dealing with these issues.

The companies could move towards more healthy items by reducing the amount of poisonous substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies might likewise do efforts to shift consumer tastes towards healthy items as they have actually managed the customer taste for few decades.

Examination of Sustainability at Corning Glass Works International (A) Case Study Help

There was a possible shift in the business technique and objectives at Case Study Help. The brand-new CEO was focused on purchasing much healthier items for attaining sustainable growth for the business in addition to providing much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was likewise altered from the "fun for you" to "better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous much healthier products in its portfolio. Despite of being thought about a Case Solution's healthy brand, the products of Quake Oats contained numerous components which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Corning Glass Works International (A) Case Study Help has taken particular sustainability steps for its market locations. One of major examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and nutritious drinks options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy items in its portfolio. The business has increased its research study and development spending plan and has introduced an army of health scientists to develop specific healthy items.

Ecological Sustainability

Along with the human sustainability, Corning Glass Works International (A) Case Study Help has taken a number of steps towards ecological sustainability. The business has dedicated to various objectives related to water, land, product packaging, climate modification and community. In this regard, the business committed to decrease its packaging by millions of tones to prevent high amount of wastes. The business has dedicated to lower greenhouse gas emissions along with the achievement of performance in the energy use. company has likewise tried certain philanthropic activities consisting of a dedication to supply safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous steps towards human and environmental sustainability. These actions are still not adequate to attain the desired commercial development and to lower the criticism over the social responsibility of Case Study Help.

Alternatives

Specific long term strategic options might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the alternative would make it possible for the business to achieve its objective of prospective development and minimize the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and dangers related to the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The very first action that Corning Glass Works International (A) Case Study Analysis could take is to present a new product line related to healthy food and drinks. The business needs to introduce a large variety of much healthier products by using its considerable research study and advancement expenses.

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers might not like the taste and may decline the healthier items due to the addictive nature of harmful products.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Huge cost of research study and development needed to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the possible development and decrease the criticism is to acquire the health associated business at a high level. Investment in these kind of business would allow Corning Glass Works International (A) Case Study Help to introduce a large variety of healthier items within a brief time period without any need of considerable research and advancement expenses. The advantages and disadvantages associated with alternative 3 are given below:

Pros:

• Saving of huge quantity of research study and development costs for brand-new product advancement.
• Incorporation of new items within two years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility by payment of the dangerous items with healthy items.

Cons:

• The acquisition may not show to alter the image of Corning Glass Works International (A) Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the healthier products due to the addictive nature of harmful items.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International (A) Case Study Analysis is to replace all of its harmful products with healthier products. This could be a big shift in business strategy and business design at business. The replacement of hazardous items with much healthier items would completely alter the marketplace position of the business and would require a a great deal of essential actions to be taken. The advantages and disadvantages associated with alternative 3 are provided listed below:

Pros:

• Modification of market position of Corning Glass Works International (A) Case Study Help
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• Huge expense of research and advancement required to construct new healthy items.
• Worker might resist over the modification in business model and organisation strategy.
• Variety of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the existing market circumstance, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to save of big quantity of research and development costs for brand-new item development. Along with it, acquisitions would allow incorporation of new products within 2 years along with the ability to target big number of customers.

This Corning Glass Works International (A) case study is writen by : Christopher A Bartlett

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