Corning Glass Works International (B-1) Case Study Help

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Corning Glass Works International (B-1) Case Solution

Corning Glass Works International (B-1) Case Study Analysis is a popular name of a New York based, world's leading organization in the food and beverage industry. company is a prominent brand name in hassle-free snacks, foods and drinks with its existence in about 200 nations.
Case Study Solution
The report consists of a deep analysis of numerous elements of the social responsibilities of major companies in the food and drink industry in general, and business in particular. The report also supplies an evaluation of the level of sustainability and CSR in the Corning Glass Works International (B-1) Case Study Solution's organisation method along with the determination of how Case Study Analysis creates value for its consumers.

Problems Recognition

Case Study Analysis had taken particular important actions relating to the environmental effects of its items, but, these actions are not enough to end up the criticism over the company's obligation towards social and ecological problems. This is required to take particular strategic steps to change the market position of its certain famous brand names and present Case Study Help as a business producing healthy items in the market. In this regard, company and other food and beverage business ought to utilize their power to shift the customer taste towards much healthier items to get rid of the restrictions in the development of food market.

Vital Analysis

For the few years, customer food patterns have been changed dramatically. The shift from using natural food to produced food has extremely affected the health of the consumers. Despite of the discovery of modern-day health methods, the general health of individuals in couple of decades have actually been highly affected. Presently about 1 billion of individuals In United States are overweight and at least 300 million of them have weight problems. Kids likewise facing the problem of obesity. The ratios of obesity in 1980s are rather different from the present ratios. Despite of discovery of health techniques and contemporary ways to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of produced food in the market discuss the prevalence of the health concerns related to food system. These issues are indirectly the result of different practices of the food and drink business for creating value for their customers.

Worth Development at Corning Glass Works International (B-1) Case Study Analysis

Corning Glass Works International (B-1) Case Study Solution being a huge business in the food and drink market, offers high value to its consumers by numerous means. Worth production in the food and beverage market is done through two ways i.e. taste and schedule of the item. Case Study Solution has a competitive benefit in providing its products far and wide internationally. Its marketing capability makes it able to target a large base of consumers. The business exists in about 200 countries with a a great deal of famous international brand names. The everywhere existence of the business items provides high worth to customers.

Furthermore, the business creates value for its customers by ways of providing a great deal of tasty food including salt, fat and sugar, which are the active ingredients that are straight connected with the emotional core of the consumer's brain. The Corning Glass Works International (B-1) Case Study Solution along with other giant food and beverages companies produce value for its consumers by manipulating these components in its products. Case Study Solution along with other huge companies has an interest in discovering ways to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the company also produces worth by methods of integrating the healthy point in its products. The company has actually done certain efforts in order to provide healthy products and lower the share of Corning Glass Works International (B-1) Case Study Analysis in general environmental destruction. Case Study Solution has taken particular actions connected to the sustainability of people and environment including the 2009 statement of the ambitious goals and dedications connected to Case Study Analysis items, market and the community.

All of these ways have actually achieved success at creating worth for the business consumers. These methods have likewise lead to the increased environmental concerns and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of ingredients like salt, fat and sugar in the business items for developing customer worth deals with high quantity of criticism. These ingredients are the main reason for particular lethal diseases in human consisting of weight problems, diabetes, heart problem and so on. Increasing health related concerns have raised the criticism for Corning Glass Works International (B-1) Case Study Help.

Useful Role of Significant Food and Beverage Companies in Attending To Social and Ecological Expenses Related To the Industry

Certainly, significant food and drink companies consisting of business, etc. can play a positive role in addressing social and eco-friendly costs associated with the market. The ecological costs connected to food and beverage industry include the environmental devastation due to the increase of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a huge danger to the existence of mankind in future.

Major reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Therefore, food and drink companies should play a positive function in dealing with these issues to eliminate their development restrictions associated with the criticism from the environmental communities.

In order to deal with these concerns, the companies might either minimize their usage of nitrogen rich ingredients or take certain actions to reduce the amount of nitrogen in the overall environment. The business need to prevent use of nitrogen fertilizers and must seek the products of those farmers that do not utilize fertilizers for their crop. Additionally, the companies could likewise invest in reducing greenhouse gas emissions worldwide. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental costs there are particular social costs connected with the food and beverage industry which must be resolved by the huge food and drink companies to accomplish the industry development and to avoid the criticism from the ecological neighborhoods. Social costs related to the market includes the increasing health issues associated with obesity, heart disease, diabetes etc. Nevertheless, the giant companies could play a positive role in dealing with these concerns.

The companies could move towards healthier items by decreasing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in fatal human illness. Along with it, the business must use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could likewise do efforts to shift customer tastes towards healthy items as they have managed the customer taste for couple of decades. In this method the huge food and drink companies might play a constructive role in attending to social and ecological costs connected to the market.

Examination of Sustainability at Corning Glass Works International (B-1) Case Study Analysis

There was a possible shift in the corporate method and goals at Case Study Analysis. The new CEO was concentrated on buying healthier items for achieving sustainable growth for the company along with offering healthier future for the people and the world both. Under the new vision, the slogan of the company was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced particular goals and commitments associated with human sustainability and the ecological sustainability. Corning Glass Works International (B-1) Case Study Help acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present different healthier items in its portfolio. However, despite of being thought about a Case Study Solution's healthy brand name, the items of Quake Oats included numerous components which were hazardous to health. These harmful ingredients were not advertised which have actually ended up being the base for criticism over the healthy brand names of Corning Glass Works International (B-1) Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International (B-1) Case Study Solution has actually taken specific sustainability steps for its market places. One of major examples in this regard is the Business's marketing method associated to schools. The company markets only low calories and healthy drinks choices in schools.
Case Study Analysis
Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The business has actually increased its research study and development budget and has actually introduced an army of health scientists to develop specific healthy items.

Environmental Sustainability

In this regard, the company dedicated to minimize its packaging by millions of tones to prevent high quantity of wastes. The company has actually committed to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be determined that the company has taken a number of steps towards human and ecological sustainability. These steps are still not adequate to achieve the desired commercial development and to reduce the criticism over the social responsibility of Case Study Solution.


Particular long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would enable the business to attain its objective of potential growth and decrease the criticism over the company. The options might be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first step that Corning Glass Works International (B-1) Case Study Analysis could take is to introduce a brand-new product line associated with healthy food and drinks. The business has actually currently presented particular heath associated brand names, however, the number of these brands in its portfolio is not possible to decrease the criticism and attain prospective growth. For that reason, the business ought to present a large range of healthier products by using its considerable research and development expenditures. The pros and cons related to the introduction of a healthy product line in the portfolio are offered below:


• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by settlement of the dangerous items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addicting nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Substantial expense of research and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the possible development and lower the criticism is to obtain the health associated companies at a high level. Investment in these type of companies would enable Corning Glass Works International (B-1) Case Study Solution to introduce a big range of much healthier products within a brief time period with no requirement of considerable research study and development expenditures. The advantages and disadvantages related to alternative 3 are provided below:


• Saving of huge quantity of research study and development costs for new item development.
• Incorporation of new products within two years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social duty by payment of the harmful items with healthy items.


• The acquisition may not show to change the image of Corning Glass Works International (B-1) Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addictive nature of harmful products.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International (B-1) Case Study Analysis is to change all of its dangerous products with healthier items. The replacement of hazardous products with healthier products would completely alter the market position of the company and would require a big number of essential steps to be taken.


• Change of market position of Corning Glass Works International (B-1) Case Study Solution
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social duty


• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous items.
• Big cost of research study and advancement needed to develop new healthy items.
• Staff member may resist over the modification in business design and service strategy.
• Number of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues faced by the business and the present industry circumstance, Corning Glass Works International (B-1) Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to conserve of huge quantity of research and advancement costs for brand-new item advancement. Along with it, acquisitions would allow incorporation of new items within 2 years together with the ability to target a great deal of consumers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the option would require huge amount of financial investment funds. Furthermore, the organizations might not have the ability to decrease the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing projects, Corning Glass Works International (B-1) Case Study Help could prove to be successful in attaining the targets.

This Corning Glass Works International (B-1) case study is writen by : Christopher A Bartlett

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