Corning Glass Works International (B-2) Case Study Help

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Corning Glass Works International (B-2) Case Analysis

Corning Glass Works International (B-2) Case Study Solution is a widely known name of a New York based, world's leading organization in the food and drink market. business is a leading brand in practical treats, foods and beverages with its presence in about 200 countries.
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The report contains a deep analysis of various elements of the social duties of major business in the food and beverage market in basic, and business in particular. The report likewise provides an evaluation of the extent of sustainability and CSR in the Corning Glass Works International (B-2) Case Study Solution's organisation method along with the determination of how Case Study Solution develops value for its customers.

Problems Recognition

Case Study Help had actually taken specific important steps concerning the environmental effects of its products, but, these actions are not enough to end up the criticism over the business's responsibility towards social and ecological issues. This is needed to take certain strategic steps to change the market position of its specific popular brands and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and beverage business ought to use their power to move the consumer taste towards healthier products to get rid of the restraints in the growth of food market.

Crucial Analysis

The shift from the use of natural food to manufactured food has actually extremely impacted the health of the consumers. All of the information related to the health issues with the incorporation of manufactured food in the market discuss the occurrence of the health concerns related to food system. These issues are indirectly the result of different practices of the food and beverage companies for producing worth for their customers.

Value Development at Corning Glass Works International (B-2) Case Study Help

Corning Glass Works International (B-2) Case Study Solution being a giant company in the food and drink market, supplies high value to its customers by various ways. Worth development in the food and drink industry is done through 2 methods i.e. taste and availability of the item. Case Study Solution has a competitive benefit in providing its items everywhere worldwide. Its marketing ability makes it able to target a large base of customers. The business exists in about 200 countries with a a great deal of famous global brands. The everywhere existence of the business products supplies high value to customers.

The business creates worth for its consumers by means of providing big number of yummy food products including salt, fat and sugar, which are the ingredients that are straight linked with the psychological core of the customer's brain. The Corning Glass Works International (B-2) Case Study Help together with other huge food and drinks companies develop worth for its customers by manipulating these active ingredients in its items. Case Study Solution along with other giant companies has an interest in discovering methods to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the business likewise develops value by methods of including the healthy point in its items. The company has done specific efforts in order to offer healthy items and decrease the share of Corning Glass Works International (B-2) Case Study Analysis in overall ecological destruction. Case Study Analysis has taken particular steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and commitments associated with Case Study Solution items, marketplace and the community.

All of these ways have been successful at developing worth for the business consumers. These means have also lead to the increased ecological concerns and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the business products for producing consumer worth deals with high amount of criticism. These ingredients are the primary reason for certain lethal diseases in human including obesity, diabetes, cardiovascular disease etc. Increasing health associated issues have actually raised the criticism for Corning Glass Works International (B-2) Case Study Solution.

Positive Function of Major Food and Beverage Companies in Attending To Social and Ecological Costs Related To the Industry

Significant food and drink companies including Corning Glass Works International (B-2) Case Study Solution and so on can play a constructive role in resolving social and ecological costs associated with the industry. The eco-friendly costs associated with food and beverage market include the ecological devastation due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a big danger to the existence of mankind in future.

Major cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Therefore, food and beverage business must play an useful role in dealing with these problems to remove their growth restrictions related to the criticism from the ecological neighborhoods.

The business must prevent usage of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly expenses there are certain social expenses associated with the food and drink market which should be resolved by the giant food and beverage companies to accomplish the industry development and to prevent the criticism from the environmental neighborhoods. Social expenses related to the market consists of the increasing health problems connected to obesity, heart problem, diabetes and so on. Nevertheless, the huge business could play a positive role in addressing these concerns.

The business might move towards more healthy products by minimizing the quantity of harmful substances in their processed foods i.e. dioxin, which might lead to deadly human diseases. Together with it, the business need to utilize more healthy ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The companies might likewise do efforts to move customer tastes towards healthy products as they have controlled the customer taste for couple of years. In this way the giant food and beverage business could play a constructive role in dealing with social and eco-friendly costs associated with the market.

Examination of Sustainability at Corning Glass Works International (B-2) Case Study Analysis

There was a potential shift in the corporate method and objectives at Case Study Help. The new CEO was concentrated on buying healthier products for attaining sustainable growth for the business together with providing much healthier future for the people and the world both. Under the new vision, the slogan of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

The company revealed certain goals and commitments related to human sustainability and the environmental sustainability. Corning Glass Works International (B-2) Case Study Help acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce various healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the items of Quaker Oats contained several components which were dangerous to health. These hazardous active ingredients were not promoted which have actually become the base for criticism over the healthy brand names of Corning Glass Works International (B-2) Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International (B-2) Case Study Analysis has actually taken specific sustainability steps for its market places. Among significant examples in this regard is the Company's marketing technique associated to schools. The business markets just low calories and nutritious beverages options in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The business has increased its research and advancement budget and has actually introduced an army of health scientists to design certain healthy items.

Environmental Sustainability

In this regard, the business dedicated to reduce its packaging by millions of tones to avoid high quantity of wastages. The business has actually dedicated to lower greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it could be determined that the business has actually taken several steps towards human and ecological sustainability. However these steps are still not adequate to attain the wanted industrial development and to lower the criticism over the social duty of Corning Glass Works International (B-2) Case Study Solution.

Alternatives

Particular long term tactical alternatives could be obtained for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would make it possible for the business to attain its goal of possible growth and lower the criticism over the company. The alternatives could be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first action that Corning Glass Works International (B-2) Case Study Help could take is to introduce a new product line related to healthy food and drinks. The business ought to present a large range of healthier products by utilizing its considerable research study and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Satisfaction of the social responsibility by settlement of the harmful items with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the healthier products due to the addicting nature of harmful products.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Big cost of research study and advancement needed to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the possible development and lower the criticism is to obtain the health related business at a high level. Investment in these type of companies would permit Corning Glass Works International (B-2) Case Study Help to introduce a big range of much healthier items within a short time duration with no requirement of significant research study and development expenses. The benefits and drawbacks related to alternative 3 are given below:

Pros:

• Conserving of substantial quantity of research study and development expenses for brand-new item development.
• Incorporation of brand-new items within 2 years.
• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social responsibility by settlement of the harmful products with healthy items.

Cons:

• The acquisition may not show to alter the image of Corning Glass Works International (B-2) Case Study Help as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of dangerous items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International (B-2) Case Study Analysis is to change all of its hazardous items with healthier products. The replacement of harmful products with healthier products would completely change the market position of the business and would need a big number of needed steps to be taken.

Pros:

• Modification of market position of Corning Glass Works International (B-2) Case Study Analysis
• Capability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• Huge cost of research study and development needed to construct new healthy products.
• Staff member might resist over the change in the business design and business strategy.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the current industry scenario, Case Study Solution is advised to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of substantial amount of research and advancement expenses for new product advancement. Along with it, acquisitions would allow incorporation of brand-new products within two years along with the capability to target big number of customers.

This Corning Glass Works International (B-2) case study is writen by : Christopher A Bartlett




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