Corning Glass Works International (B-2) Case Study Analysis

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Corning Glass Works International (B-2) Case Analysis

Corning Glass Works International (B-2) Case Study Analysis is a widely known name of a New york city based, world's leading organization in the food and beverage market. Case Study Analysis is a leading brand in hassle-free treats, foods and beverages with its existence in about 200 nations. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the item at far and wide locations. The business is doing efforts to make item advancement as its brand-new source of competitive benefit.

The report consists of a deep analysis of numerous aspects of the social duties of significant companies in the food and drink market in basic, and business in particular. The report likewise provides an assessment of the level of sustainability and CSR in the Corning Glass Works International (B-2) Case Study Analysis's company strategy along with the decision of how Case Study Help creates value for its consumers.

Issues Identification

Case Study Help had taken particular vital steps regarding the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's obligation towards social and eco-friendly problems. This is required to take certain strategic actions to change the market position of its certain well-known brand names and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and drink companies ought to utilize their power to move the consumer taste towards healthier items to get rid of the restrictions in the growth of food industry.

Important Analysis

The shift from the use of natural food to manufactured food has highly affected the health of the customers. All of the information related to the health concerns with the incorporation of manufactured food in the market explain the frequency of the health issues related to food system. These concerns are indirectly the outcome of numerous practices of the food and beverage business for producing worth for their customers.

Worth Production at Corning Glass Works International (B-2) Case Study Analysis

Corning Glass Works International (B-2) Case Study Analysis being a giant business in the food and drink industry, offers high value to its clients by various methods. Case Study Solution has a competitive benefit in providing its items far and large globally. The company is provided in about 200 countries with a large number of popular global brands.

The company produces value for its consumers by methods of offering big number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the customer's brain. The Corning Glass Works International (B-2) Case Study Help together with other huge food and beverages companies create value for its consumers by controling these ingredients in its items. Case Study Solution along with other giant companies has an interest in discovering ways to increase the consumer value from its products through making use of the vulnerability.

Along with it, the company likewise creates value by means of integrating the healthy point in its products. The business has done certain efforts in order to supply healthy items and reduce the share of Corning Glass Works International (B-2) Case Study Analysis in general environmental destruction. Case Study Analysis has actually taken specific actions related to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and dedications associated with Case Study Help items, marketplace and the community.

All of these means have achieved success at developing value for the company consumers. Nevertheless, these methods have likewise result in the increased environmental concerns and the criticism over the company's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company products for developing consumer worth deals with high amount of criticism. These active ingredients are the main reason for certain fatal illness in human consisting of obesity, diabetes, cardiovascular disease etc. Increasing health associated problems have actually raised the criticism for Corning Glass Works International (B-2) Case Study Solution.

Constructive Role of Major Food and Beverage Business in Attending To Social and Ecological Expenses Connected With the Market

Undoubtedly, major food and beverage companies consisting of company, etc. can play a constructive function in attending to social and ecological expenses connected with the industry. The eco-friendly costs related to food and beverage market include the environmental devastation due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a huge danger to the presence of humankind in future.

Major cause of these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink business. For that reason, food and beverage companies ought to play a constructive role in resolving these concerns to remove their development restrictions related to the criticism from the environmental communities.

The companies must prevent use of nitrogen fertilizers and should search out the items of those farmers that do not use fertilizers for their crop. The business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the ecological costs there are certain social expenses associated with the food and drink market which need to be resolved by the giant food and beverage business to attain the industry development and to avoid the criticism from the environmental communities. Social expenses related to the market includes the increasing health concerns related to weight problems, cardiovascular disease, diabetes etc. The giant business could play a constructive function in resolving these concerns.

The companies might move towards more healthy items by decreasing the quantity of toxic compounds in their processed foods i.e. dioxin, which might lead to fatal human diseases. Together with it, the business should use more nutritious active ingredients instead of derivatives of Corn and Soy to increase number of calories from their items. The business might likewise do efforts to move customer tastes towards healthy items as they have actually controlled the customer taste for few years. In this way the giant food and drink companies could play a positive role in attending to social and environmental costs associated with the market.

Examination of Sustainability at Corning Glass Works International (B-2) Case Study Help

There was a potential shift in the corporate technique and objectives at Case Study Help. The brand-new CEO was concentrated on buying healthier items for achieving sustainable development for the business along with providing much healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present different healthier products in its portfolio. Despite of being considered a Case Help's healthy brand, the items of Quake Oats consisted of a number of ingredients which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Corning Glass Works International (B-2) Case Study Help has actually taken certain sustainability actions for its market places. Among significant examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has increased its research study and advancement budget and has actually introduced an army of health researchers to develop particular healthy products.

Environmental Sustainability

In addition to the human sustainability, Corning Glass Works International (B-2) Case Study Help has actually taken a number of steps towards ecological sustainability. The business has actually devoted to various objectives related to water, land, product packaging, climate modification and neighborhood. In this regard, the company devoted to decrease its packaging by millions of tones to avoid high quantity of wastes. The business has actually committed to minimize greenhouse gas emissions along with the achievement of performance in the energy use. company has also attempted certain humanitarian activities including a commitment to supply safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it could be identified that the company has taken a number of steps towards human and environmental sustainability. Nevertheless these actions are still not adequate to attain the preferred industrial development and to decrease the criticism over the social obligation of Corning Glass Works International (B-2) Case Study Solution.

Alternatives

Certain long term strategic alternatives might be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would enable the company to accomplish its goal of prospective growth and reduce the criticism over the business. Additionally, the options might be evaluated on the basis of the time frame that would be taken by an option to be executed in addition to the cost and threats related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first step that Corning Glass Works International (B-2) Case Study Analysis could take is to introduce a new product line related to healthy food and drinks. The company ought to introduce a wide variety of healthier products by utilizing its considerable research and advancement expenses.

Pros:

• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social obligation by settlement of the hazardous items with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. consumers may not like the taste and may decline the healthier products due to the addictive nature of hazardous products.
• The hazardous products in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Huge cost of research and advancement needed to build new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to achieve the prospective growth and lower the criticism is to acquire the health related business at a high level. Financial investment in these type of companies would allow Corning Glass Works International (B-2) Case Study Analysis to present a big variety of healthier products within a brief time duration with no requirement of significant research study and advancement expenditures. The benefits and drawbacks associated with alternative 3 are provided below:

Pros:

• Saving of substantial amount of research and development expenses for new item development.
• Incorporation of new products within two years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social responsibility by compensation of the dangerous items with healthy products.

Cons:

• The acquisition might not prove to change the image of Corning Glass Works International (B-2) Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier products due to the addicting nature of hazardous items.
• The hazardous items in the product portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International (B-2) Case Study Solution is to change all of its dangerous items with much healthier products. The replacement of hazardous items with much healthier items would entirely change the market position of the company and would require a large number of needed steps to be taken.

Pros:

• Modification of market position of Corning Glass Works International (B-2) Case Study Solution
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Risk of failure of the new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of dangerous items.
• Huge cost of research study and development required to construct new healthy items.
• Employee might resist over the change in the business model and company strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the company and the present market circumstance, Corning Glass Works International (B-2) Case Study Help is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to conserve of substantial amount of research study and development costs for brand-new item development. In addition to it, acquisitions would enable incorporation of new products within two years in addition to the capability to target large number of consumers. Moreover, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would need huge quantity of investment funds. The organizations may not be able to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, business could prove to be effective in attaining the targets.

This Corning Glass Works International (B-2) case study is writen by : Christopher A Bartlett

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