Corning Glass Works International (C-1) Case Study Solution

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Corning Glass Works International (C-1) Case Help

Corning Glass Works International (C-1) Case Study Analysis is a well-known name of a New York based, world's leading company in the food and beverage market. business is a leading brand name in convenient treats, foods and drinks with its presence in about 200 nations.

The report contains a deep analysis of various aspects of the social duties of major companies in the food and beverage industry in general, and business in particular. The report likewise provides an assessment of the level of sustainability and CSR in the Corning Glass Works International (C-1) Case Study Solution's company strategy along with the determination of how Case Study Solution creates value for its consumers.

Issues Identification

Case Study Solution had taken particular essential actions regarding the ecological effects of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and eco-friendly issues. This is required to take certain tactical actions to alter the market position of its specific famous brands and present Case Study Solution as a business producing healthy products in the market. In this regard, business and other food and beverage business need to use their power to shift the consumer taste towards much healthier products to get rid of the restraints in the growth of food industry.

Vital Analysis

The shift from the usage of natural food to made food has highly impacted the health of the customers. All of the information related to the health problems with the incorporation of manufactured food in the market discuss the occurrence of the health concerns related to food system. These concerns are indirectly the outcome of different practices of the food and beverage companies for producing value for their customers.

Worth Development at Corning Glass Works International (C-1) Case Study Help

Corning Glass Works International (C-1) Case Study Help being a huge company in the food and drink market, offers high value to its consumers by numerous methods. Case Study Analysis has a competitive benefit in supplying its items far and wide worldwide. The business is provided in about 200 nations with a big number of well-known international brands.

The company creates value for its consumers by methods of offering large number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the consumer's brain. The Corning Glass Works International (C-1) Case Study Help together with other giant food and beverages business produce value for its consumers by manipulating these ingredients in its items. Case Study Analysis in addition to other giant companies has an interest in discovering ways to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the business likewise develops value by means of incorporating the healthy point in its products. The company has actually done certain efforts in order to supply healthy products and minimize the share of Corning Glass Works International (C-1) Case Study Help in overall ecological devastation. Case Study Help has actually taken specific steps associated with the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and commitments connected to Case Study Help products, market and the neighborhood.

All of these methods have actually been effective at creating worth for the Case Study Solution customers. Increasing health related concerns have actually raised the criticism for Case Study Solution.

Positive Role of Major Food and Beverage Business in Attending To Social and Ecological Expenses Associated with the Market

Major food and drink companies including Corning Glass Works International (C-1) Case Study Help etc. can play a constructive role in dealing with social and environmental costs associated with the market. The ecological expenses associated with food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a big risk to the existence of humanity in future.

Significant cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. Food and beverage companies should play a positive function in dealing with these concerns to remove their development restrictions related to the criticism from the ecological communities.

In order to address these concerns, the business could either decrease their usage of nitrogen abundant active ingredients or take certain actions to lower the amount of nitrogen in the general environment. The business must prevent use of nitrogen fertilizers and should locate the items of those farmers that do not utilize fertilizers for their crop. The business could also invest in reducing greenhouse gas emissions worldwide. For instance, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the ecological costs there are certain social costs related to the food and drink market which should be dealt with by the giant food and beverage business to attain the industry growth and to avoid the criticism from the environmental communities. Social expenses related to the market includes the increasing health problems related to obesity, heart problem, diabetes etc. However, the giant companies could play an useful role in attending to these problems.

The companies might move towards more healthy products by reducing the amount of poisonous compounds in their processed foods i.e. dioxin, which might result in deadly human diseases. The business might also do efforts to move customer tastes towards healthy items as they have actually controlled the customer taste for few years.

Examination of Sustainability at Corning Glass Works International (C-1) Case Study Analysis

There was a potential shift in the business method and goals at Case Study Help. The new CEO was focused on investing in much healthier items for accomplishing sustainable growth for the business along with supplying healthier future for the people and the world both. Under the new vision, the motto of the company was also altered from the "fun for you" to "better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present various healthier items in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the items of Quaker Oats included several components which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International (C-1) Case Study Analysis has taken certain sustainability actions for its market places. One of major examples in this regard is the Business's marketing strategy associated to schools. The business markets only low calories and nutritious beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy products in its portfolio. The business has increased its research and advancement budget plan and has actually introduced an army of health scientists to design certain healthy items.

Ecological Sustainability

In this regard, the business devoted to reduce its product packaging by millions of tones to prevent high amount of wastes. The business has committed to minimize greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it might be identified that the company has taken several actions towards human and environmental sustainability. These steps are still not sufficient to achieve the preferred commercial growth and to lower the criticism over the social duty of Case Study Solution.

Alternatives

Certain long term strategic alternatives could be derived for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the alternative would enable the business to accomplish its objective of possible development and decrease the criticism over the company. Moreover, the options could be evaluated on the basis of the time frame that would be taken by an option to be executed together with the cost and threats connected to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first action that Corning Glass Works International (C-1) Case Study Solution might take is to introduce a new product line related to healthy food and beverages. The business ought to present a broad variety of much healthier products by using its considerable research and development expenditures.

Pros:

• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by settlement of the harmful items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous items.
• The dangerous products in the item portfolio might make the incorporation of healthy products fail to lower criticism.
• Huge expense of research study and development required to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the prospective growth and decrease the criticism is to acquire the health related companies at a high level. Investment in these kind of companies would permit Corning Glass Works International (C-1) Case Study Solution to introduce a large range of much healthier items within a brief time duration without any requirement of significant research study and advancement expenditures. The benefits and drawbacks related to alternative 3 are provided below:

Pros:

• Saving of substantial quantity of research study and advancement costs for brand-new product development.
• Incorporation of brand-new items within 2 years.
• Ability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social obligation by payment of the harmful products with healthy items.

Cons:

• The acquisition might not prove to change the image of Corning Glass Works International (C-1) Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous products.
• The harmful products in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Corning Glass Works International (C-1) Case Study Analysis is to change all of its dangerous items with healthier items. The replacement of harmful items with much healthier products would totally change the market position of the company and would need a large number of required actions to be taken.

Pros:

• Modification of market position of Corning Glass Works International (C-1) Case Study Help
• Capability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of dangerous items.
• Substantial cost of research study and development required to construct brand-new healthy items.
• Staff member may resist over the modification in the business model and business method.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the existing market situation, Corning Glass Works International (C-1) Case Study Help is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of big amount of research study and development costs for brand-new item development. In addition to it, acquisitions would enable incorporation of new items within 2 years in addition to the ability to target large number of consumers. Furthermore, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need big amount of investment funds. Furthermore, the organizations might not be able to lower the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Corning Glass Works International (C-1) Case Study Help might prove to be effective in achieving the targets.

This Corning Glass Works International (C-1) case study is writen by : Christopher A Bartlett

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