Corning Glass Works International (C-2) Case Study Solution

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Corning Glass Works International (C-2) Case Solution

Corning Glass Works International (C-2) Case Study Analysis is a popular name of a New York based, world's leading company in the food and beverage industry. company is a leading brand in hassle-free snacks, foods and drinks with its existence in about 200 countries.

The report includes a deep analysis of different aspects of the social responsibilities of major business in the food and drink industry in basic, and business in particular. The report also supplies an assessment of the degree of sustainability and CSR in the Corning Glass Works International (C-2) Case Study Analysis's business strategy along with the decision of how Case Study Help develops value for its consumers.

Issues Recognition

Case Study Analysis had taken specific essential actions relating to the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's duty towards social and ecological problems. This is needed to take particular strategic steps to change the market position of its specific famous brands and present Case Study Help as a company producing healthy items in the market. In this regard, company and other food and drink companies need to use their power to shift the customer taste towards much healthier items to eliminate the restraints in the development of food industry.

Important Analysis

For the couple of years, consumer food patterns have actually been altered significantly. The shift from making use of natural food to made food has extremely impacted the health of the consumers. Despite of the discovery of modern health techniques, the overall health of people in few years have actually been extremely impacted. Presently about 1 billion of the people In US are obese and at least 300 million of them have weight problems. Children also facing the issue of obesity. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health techniques and modern ways to manage obesity and other illness, the ratio of obesity has been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health issues connected to food system. These issues are indirectly the outcome of different practices of the food and drink companies for producing worth for their consumers.

Value Production at Corning Glass Works International (C-2) Case Study Analysis

Corning Glass Works International (C-2) Case Study Help being a huge business in the food and beverage industry, offers high value to its consumers by different means. Case Study Solution has a competitive advantage in providing its products far and wide worldwide. The company is presented in about 200 countries with a big number of popular global brands.

Moreover, the company produces value for its consumers by ways of offering a great deal of delicious food including salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Corning Glass Works International (C-2) Case Study Solution together with other huge food and beverages business create worth for its consumers by controling these active ingredients in its products. Case Study Solution along with other huge companies has an interest in finding ways to increase the consumer worth from its products through making use of the vulnerability.

Along with it, the business likewise produces worth by methods of incorporating the healthy point in its products. The business has actually done specific efforts in order to provide healthy items and minimize the share of Corning Glass Works International (C-2) Case Study Analysis in general environmental destruction. Case Study Solution has actually taken certain actions related to the sustainability of people and environment including the 2009 statement of the ambitious objectives and commitments connected to Case Study Analysis items, marketplace and the neighborhood.

All of these ways have actually succeeded at producing value for the company consumers. These methods have also lead to the increased ecological concerns and the criticism over the business's role in increasing health and environmental difficulties. The incorporation of ingredients like salt, fat and sugar in the business products for developing consumer value faces high amount of criticism. These components are the primary reason for certain deadly illness in human consisting of obesity, diabetes, cardiovascular disease and so on. Increasing health associated problems have raised the criticism for Corning Glass Works International (C-2) Case Study Analysis.

Constructive Function of Major Food and Beverage Business in Resolving Social and Ecological Expenses Related To the Industry

Significant food and beverage business consisting of Corning Glass Works International (C-2) Case Study Help etc. can play a constructive function in addressing social and environmental expenses associated with the market. The eco-friendly costs connected to food and drink market include the ecological destruction due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a big danger to the existence of humankind in future.

Major cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. Food and drink companies must play an useful role in addressing these issues to eliminate their development restraints related to the criticism from the ecological neighborhoods.

The business need to prevent use of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the eco-friendly expenses there are particular social costs related to the food and beverage market which must be resolved by the huge food and drink business to attain the industry development and to prevent the criticism from the ecological communities. Social expenses connected with the market includes the increasing health issues connected to obesity, cardiovascular disease, diabetes etc. Nevertheless, the giant business could play an useful role in resolving these problems.

The business might move towards healthier products by minimizing the amount of hazardous compounds in their processed foods i.e. dioxin, which might lead to lethal human diseases. In addition to it, the business must utilize more healthy active ingredients instead of derivatives of Corn and Soy to increase number of calories from their products. The companies might also do efforts to move consumer tastes towards healthy products as they have actually managed the consumer taste for couple of decades. In this method the huge food and beverage business might play a constructive function in attending to social and ecological expenses connected to the industry.

Examination of Sustainability at Corning Glass Works International (C-2) Case Study Help

There was a prospective shift in the corporate technique and goals at Case Study Help. The new CEO was concentrated on purchasing much healthier items for accomplishing sustainable growth for the company in addition to providing healthier future for the people and the world both. Under the new vision, the motto of the company was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced particular objectives and commitments associated with human sustainability and the environmental sustainability. Corning Glass Works International (C-2) Case Study Solution acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to present various healthier items in its portfolio. However, despite of being thought about a Case Study Analysis's healthy brand name, the items of Quaker Oats consisted of several active ingredients which were dangerous to health. These harmful ingredients were not promoted which have actually ended up being the base for criticism over the healthy brand names of Corning Glass Works International (C-2) Case Study Analysis.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International (C-2) Case Study Help has taken particular sustainability steps for its market places. Among significant examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and nutritious drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The business has increased its research study and advancement budget plan and has introduced an army of health researchers to design specific healthy products.

Environmental Sustainability

In this regard, the business dedicated to reduce its packaging by millions of tones to avoid high quantity of wastages. The business has actually devoted to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it might be figured out that the company has taken a number of steps towards human and ecological sustainability. These actions are still not enough to accomplish the wanted commercial development and to lower the criticism over the social obligation of Case Study Solution.

Alternatives

Specific long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the alternative would enable the business to attain its objective of potential development and lower the criticism over the business. The options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and threats related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The first step that Corning Glass Works International (C-2) Case Study Solution might take is to introduce a new item line related to healthy food and beverages. The company must present a broad variety of much healthier products by utilizing its substantial research and advancement expenditures.

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of hazardous products.
• The harmful items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Big cost of research study and advancement needed to develop new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the prospective development and reduce the criticism is to acquire the health related business at a high level. Investment in these type of companies would enable Corning Glass Works International (C-2) Case Study Analysis to introduce a large range of healthier items within a short time duration with no need of considerable research and advancement expenses. The advantages and disadvantages connected to alternative 3 are offered below:

Pros:

• Saving of substantial quantity of research and advancement costs for brand-new item development.
• Incorporation of new items within 2 years.
• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social obligation by compensation of the harmful products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Corning Glass Works International (C-2) Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Corning Glass Works International (C-2) Case Study Analysis is to change all of its harmful products with healthier products. This might be a big shift in business strategy and business model at business. The replacement of dangerous products with healthier products would entirely change the marketplace position of the company and would require a large number of required steps to be taken. The benefits and drawbacks associated with alternative 3 are offered below:

Pros:

• Modification of market position of Corning Glass Works International (C-2) Case Study Help
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of dangerous products.
• Big cost of research and development required to construct brand-new healthy items.
• Staff member might resist over the modification in the business design and business strategy.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the business and the current industry situation, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to conserve of huge quantity of research and advancement expenses for brand-new product development. Along with it, acquisitions would enable incorporation of new products within 2 years along with the capability to target big number of consumers.

This Corning Glass Works International (C-2) case study is writen by : Christopher A Bartlett

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