Corning Glass Works International (C-2) Case Study Help

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Corning Glass Works International (C-2) Case Analysis

Corning Glass Works International (C-2) Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink industry. company is a prominent brand name in hassle-free snacks, foods and beverages with its existence in about 200 countries.
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The report contains a deep analysis of different elements of the social duties of significant business in the food and beverage industry in general, and business in particular. The report likewise provides an evaluation of the degree of sustainability and CSR in the Corning Glass Works International (C-2) Case Study Solution's organisation method along with the determination of how Case Study Help produces worth for its customers.

Concerns Identification

Case Study Help had actually taken particular crucial steps concerning the ecological effects of its items, however, these steps are not enough to end up the criticism over the business's obligation towards social and eco-friendly concerns. This is needed to take specific strategic actions to alter the market position of its specific famous brands and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and beverage business need to utilize their power to move the consumer taste towards healthier products to remove the constraints in the development of food industry.

Important Analysis

For the couple of decades, customer food patterns have actually been altered significantly. The shift from the use of health food to made food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health methods, the general health of individuals in few years have actually been extremely affected. Currently about 1 billion of individuals In United States are obese and a minimum of 300 countless them have weight problems. Kids also dealing with the problem of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern methods to control obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of made food in the market explain the frequency of the health problems connected to food system. These problems are indirectly the outcome of different practices of the food and beverage companies for creating value for their customers.

Worth Production at Corning Glass Works International (C-2) Case Study Help

Corning Glass Works International (C-2) Case Study Analysis being a huge company in the food and drink market, supplies high worth to its customers by different ways. Value production in the food and drink market is done through 2 methods i.e. taste and accessibility of the item. Case Study Help has a competitive advantage in providing its items everywhere internationally. Its marketing capability makes it able to target a large base of consumers. The company is presented in about 200 nations with a large number of popular worldwide brand names. The far and wide presence of the company items supplies high worth to customers.

The business creates value for its customers by means of offering big number of delicious food products consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the consumer's brain. The Corning Glass Works International (C-2) Case Study Analysis together with other giant food and beverages companies create worth for its customers by manipulating these components in its items. Case Study Help in addition to other huge companies has an interest in finding ways to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the company likewise develops value by methods of integrating the healthy point in its items. The company has done particular efforts in order to offer healthy items and lower the share of Corning Glass Works International (C-2) Case Study Solution in overall ecological destruction. Case Study Help has actually taken particular steps connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and dedications associated with Case Study Solution items, market and the neighborhood.

All of these ways have been successful at developing value for the Case Study Analysis customers. Increasing health associated problems have actually raised the criticism for Case Study Solution.

Useful Function of Major Food and Beverage Business in Dealing With Social and Ecological Expenses Related To the Industry

Significant food and beverage companies including Corning Glass Works International (C-2) Case Study Analysis and so on can play a constructive function in dealing with social and environmental costs associated with the industry. The eco-friendly expenses associated with food and drink industry include the environmental destruction due to the influx of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big danger to the presence of humanity in future.

Significant reason for these environmental modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. For that reason, food and beverage companies must play a positive role in dealing with these problems to remove their growth restrictions related to the criticism from the ecological neighborhoods.

The business ought to avoid usage of nitrogen fertilizers and ought to browse out the items of those farmers that do not utilize fertilizers for their crop. The companies could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental costs there are particular social expenses related to the food and beverage market which need to be attended to by the huge food and beverage business to attain the market development and to avoid the criticism from the environmental communities. Social costs associated with the industry includes the increasing health concerns related to obesity, heart disease, diabetes and so on. However, the huge companies could play a constructive role in addressing these problems.

The business might move towards more healthy products by reducing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The business could likewise do efforts to shift customer tastes towards healthy items as they have managed the customer taste for couple of years.

Evaluation of Sustainability at Corning Glass Works International (C-2) Case Study Solution

There was a potential shift in the business strategy and goals at Case Study Help. The brand-new CEO was concentrated on investing in much healthier products for accomplishing sustainable development for the business together with offering healthier future for individuals and the world both. Under the new vision, the slogan of the business was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed certain objectives and commitments connected to human sustainability and the environmental sustainability. Corning Glass Works International (C-2) Case Study Analysis obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present various much healthier items in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand, the products of Quake Oats contained numerous active ingredients which were hazardous to health. These hazardous ingredients were not promoted which have ended up being the base for criticism over the healthy brands of Corning Glass Works International (C-2) Case Study Solution.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Corning Glass Works International (C-2) Case Study Help has actually taken certain sustainability steps for its market locations. One of major examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and nutritious drinks choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The business has actually increased its research study and development budget plan and has actually introduced an army of health scientists to design particular healthy items.

Ecological Sustainability

Together with the human sustainability, Corning Glass Works International (C-2) Case Study Analysis has taken several actions towards ecological sustainability. The company has actually devoted to numerous goals related to water, land, product packaging, climate change and community. In this regard, the company devoted to reduce its product packaging by countless tones to prevent high quantity of wastes. The business has actually committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. company has likewise attempted certain humanitarian activities consisting of a dedication to provide safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be figured out that the business has taken several actions towards human and environmental sustainability. However these actions are still not enough to attain the desired industrial development and to decrease the criticism over the social duty of Corning Glass Works International (C-2) Case Study Analysis.

Alternatives

Specific long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the option would make it possible for the business to accomplish its objective of possible development and decrease the criticism over the business. Additionally, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be executed together with the expense and threats associated with the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The initial step that Corning Glass Works International (C-2) Case Study Analysis could take is to present a new line of product related to healthy food and drinks. The company has actually currently presented particular heath associated brand names, however, the number of these brands in its portfolio is not prospective to lower the criticism and achieve possible growth. The business must introduce a broad variety of much healthier products by using its considerable research and development expenditures. The advantages and disadvantages associated with the intro of a healthy product line in the portfolio are given below:

Pros:

• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by settlement of the hazardous items with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addicting nature of hazardous products.
• The dangerous products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.
• Huge cost of research and advancement needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the potential growth and reduce the criticism is to acquire the health related business at a high level. Financial investment in these kind of business would permit Corning Glass Works International (C-2) Case Study Analysis to introduce a large variety of healthier products within a brief time period without any requirement of considerable research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are provided listed below:

Pros:

• Conserving of big quantity of research and development costs for brand-new item advancement.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social obligation by compensation of the hazardous products with healthy items.

Cons:

• The acquisition might not show to change the image of Corning Glass Works International (C-2) Case Study Help as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of dangerous products.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International (C-2) Case Study Analysis is to change all of its harmful products with much healthier products. This might be a substantial shift in the business method and business design at business. The replacement of dangerous items with much healthier items would entirely change the marketplace position of the company and would require a large number of required actions to be taken. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Change of market position of Corning Glass Works International (C-2) Case Study Help
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Satisfaction of the social duty

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addictive nature of harmful products.
• Huge cost of research and advancement required to develop brand-new healthy products.
• Worker might resist over the modification in business model and company strategy.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the existing market situation, Corning Glass Works International (C-2) Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to conserve of substantial amount of research and advancement expenses for brand-new product development. Along with it, acquisitions would enable incorporation of brand-new products within 2 years along with the ability to target a great deal of consumers. Furthermore, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would require big quantity of mutual fund. Additionally, the organizations might not have the ability to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business could prove to be effective in accomplishing the targets.

This Corning Glass Works International (C-2) case study is writen by : Christopher A Bartlett




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