Corning Glass Works International (D) Case Study Solution

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Corning Glass Works International (D) Case Analysis

Corning Glass Works International (D) Case Study Help is a popular name of a New York based, world's leading company in the food and drink industry. business is a leading brand name in convenient treats, foods and drinks with its presence in about 200 countries.

The report consists of a deep analysis of various elements of the social obligations of significant business in the food and drink industry in general, and Case Solution in particular. It also offers an analysis of the growing health and ecological issues consisting of weight problems, heart problem, ecological destruction etc. in the Western nations and the role of the business in the food and drink market to deal with these problems. The report likewise provides an evaluation of the extent of sustainability and CSR in the Corning Glass Works International (D) Case Study Analysis's business technique together with the decision of how Case Study Analysis creates value for its customers. Moreover, the report likewise provides certain tactical alternatives for Case Help to include the criticism over its social obligation with particular recommendations and an application strategy.

Problems Recognition

Case Study Solution had taken particular essential steps regarding the environmental effects of its items, however, these actions are not enough to end up the criticism over the company's obligation towards social and eco-friendly problems. This is needed to take specific strategic actions to change the market position of its specific well-known brand names and present Case Study Solution as a company producing healthy products in the market. In this regard, company and other food and beverage companies should utilize their power to shift the customer taste towards healthier items to get rid of the constraints in the growth of food market.

Vital Analysis

For the couple of years, consumer food patterns have been changed considerably. The shift from the use of health food to made food has highly affected the health of the customers. Despite of the discovery of contemporary health techniques, the total health of people in few years have been highly impacted. Currently about 1 billion of individuals In United States are obese and a minimum of 300 million of them have weight problems. Children also facing the issue of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health methods and contemporary ways to manage obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of made food in the market explain the frequency of the health concerns connected to food system. These concerns are indirectly the outcome of different practices of the food and beverage companies for creating worth for their customers.

Worth Production at Corning Glass Works International (D) Case Study Analysis

Corning Glass Works International (D) Case Study Analysis being a giant company in the food and drink market, offers high worth to its customers by different methods. Value production in the food and beverage industry is done through 2 methods i.e. taste and availability of the product. Case Study Help has a competitive benefit in providing its products everywhere internationally. Its marketing ability makes it able to target a large base of consumers. The company exists in about 200 countries with a large number of well-known global brands. The everywhere presence of the company items provides high worth to consumers.

Additionally, the company creates value for its consumers by methods of supplying large number of delicious food including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the customer's brain. The Corning Glass Works International (D) Case Study Solution together with other giant food and beverages companies develop worth for its customers by manipulating these active ingredients in its items. Case Study Analysis along with other huge business is interested in discovering methods to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the business likewise creates worth by methods of incorporating the healthy point in its items. The business has done certain efforts in order to provide healthy products and reduce the share of Corning Glass Works International (D) Case Study Help in general environmental devastation. Case Study Solution has taken specific actions associated with the sustainability of people and environment consisting of the 2009 statement of the enthusiastic objectives and dedications connected to Case Study Analysis products, market and the community.

All of these means have achieved success at producing value for the company customers. These methods have also lead to the increased environmental concerns and the criticism over the company's role in increasing health and environmental difficulties. The incorporation of components like salt, fat and sugar in the business products for producing customer value deals with high amount of criticism. These components are the primary cause of particular fatal illness in human consisting of obesity, diabetes, cardiovascular disease and so on. Increasing health associated issues have raised the criticism for Corning Glass Works International (D) Case Study Analysis.

Useful Role of Significant Food and Beverage Companies in Dealing With Social and Ecological Expenses Connected With the Industry

Significant food and beverage companies consisting of Corning Glass Works International (D) Case Study Analysis and so on can play a positive role in dealing with social and environmental expenses associated with the market. The environmental costs associated with food and drink industry include the ecological destruction due to the influx of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a huge hazard to the presence of humankind in future.

Major reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Therefore, food and drink business should play a constructive role in resolving these problems to remove their development constraints associated with the criticism from the ecological communities.

The business should avoid usage of nitrogen fertilizers and should browse out the products of those farmers that do not use fertilizers for their crop. The business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological expenses there are certain social expenses connected with the food and drink industry which need to be dealt with by the huge food and drink companies to attain the industry development and to avoid the criticism from the environmental communities. Social expenses associated with the market includes the increasing health concerns associated with weight problems, heart problem, diabetes etc. However, the giant companies might play an useful function in dealing with these concerns.

The business could move towards more healthy items by minimizing the amount of poisonous compounds in their processed foods i.e. dioxin, which could result in lethal human illness. The companies could likewise do efforts to shift consumer tastes towards healthy products as they have controlled the customer taste for few decades.

Evaluation of Sustainability at Corning Glass Works International (D) Case Study Solution

There was a potential shift in the corporate method and objectives at Case Study Analysis. The new CEO was focused on investing in healthier products for attaining sustainable development for the business in addition to providing much healthier future for individuals and the world both. Under the brand-new vision, the motto of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business revealed certain objectives and dedications associated with human sustainability and the environmental sustainability. Corning Glass Works International (D) Case Study Solution obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous much healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the items of Quaker Oats included a number of ingredients which were harmful to health. These harmful active ingredients were not marketed which have become the base for criticism over the healthy brand names of Corning Glass Works International (D) Case Study Help.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International (D) Case Study Solution has actually taken particular sustainability steps for its market locations. Among significant examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and nutritious beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The business has actually increased its research study and advancement budget and has introduced an army of health scientists to develop particular healthy items.

Environmental Sustainability

In addition to the human sustainability, Corning Glass Works International (D) Case Study Solution has actually taken numerous actions towards environmental sustainability. The business has actually committed to numerous objectives associated with water, land, product packaging, climate modification and community. In this regard, the company dedicated to decrease its product packaging by countless tones to avoid high amount of wastes. Moreover, the business has dedicated to lower greenhouse gas emissions in addition to the accomplishment of effectiveness in the energy usage. business has likewise attempted specific philanthropic activities consisting of a dedication to offer safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be figured out that the business has taken numerous actions towards human and environmental sustainability. These actions are still not sufficient to attain the preferred industrial development and to lower the criticism over the social obligation of Case Study Help.

Alternatives

Certain long term strategic alternatives might be derived for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would allow the business to attain its objective of prospective development and minimize the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and risks related to the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first action that Corning Glass Works International (D) Case Study Analysis could take is to present a brand-new item line related to healthy food and beverages. The company ought to present a large range of healthier items by using its significant research study and development expenses.

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social duty by payment of the harmful items with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Huge expense of research study and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the possible development and decrease the criticism is to get the health related companies at a high level. Financial investment in these kind of companies would allow Corning Glass Works International (D) Case Study Analysis to introduce a large range of much healthier products within a brief time duration without any requirement of significant research study and development expenses. The benefits and drawbacks connected to alternative 3 are given listed below:

Pros:

• Saving of substantial amount of research and development costs for brand-new product advancement.
• Incorporation of new products within two years.
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social obligation by compensation of the hazardous products with healthy products.

Cons:

• The acquisition may not prove to alter the image of Corning Glass Works International (D) Case Study Analysis as in case of Quake Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• The harmful products in the product portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International (D) Case Study Analysis is to change all of its harmful products with healthier items. This might be a big shift in business technique and business model at business. The replacement of harmful products with much healthier items would entirely change the market position of the business and would need a large number of essential actions to be taken. The benefits and drawbacks connected to alternative 3 are provided listed below:

Pros:

• Change of market position of Corning Glass Works International (D) Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social duty

Cons:

• Danger of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of dangerous items.
• Huge cost of research study and advancement required to construct new healthy products.
• Worker might withstand over the change in business model and company method.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the current industry circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of substantial amount of research study and development costs for brand-new item advancement. Along with it, acquisitions would permit incorporation of new products within 2 years along with the capability to target big number of customers.

This Corning Glass Works International (D) case study is writen by : Christopher A Bartlett

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