Corning Glass Works International Case Study Analysis

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Corning Glass Works International Case Solution

Corning Glass Works International Case Study Help is a well-known name of a New york city based, world's leading organization in the food and drink market. Case Study Help is a prominent brand in practical treats, foods and beverages with its existence in about 200 countries. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its ability to market the item at everywhere places. The company is doing efforts to make item development as its new source of competitive advantage.
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The report includes a deep analysis of various aspects of the social obligations of major business in the food and beverage industry in general, and Case Analysis in particular. It also supplies an analysis of the growing health and ecological concerns consisting of obesity, cardiovascular disease, ecological devastation etc. in the Western countries and the function of the companies in the food and beverage industry to resolve these issues. The report also provides an evaluation of the level of sustainability and CSR in the Corning Glass Works International Case Study Analysis's company technique in addition to the decision of how Case Study Analysis produces worth for its customers. The report likewise provides certain tactical options for company to integrate the criticism over its social responsibility with particular suggestions and an execution plan.

Concerns Identification

Case Study Analysis had actually taken particular crucial actions relating to the ecological impacts of its items, however, these actions are not enough to end up the criticism over the company's duty towards social and ecological concerns. This is required to take certain tactical actions to alter the market position of its certain well-known brand names and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and drink companies need to utilize their power to shift the consumer taste towards much healthier items to eliminate the restrictions in the development of food industry.

Vital Analysis

For the few decades, consumer food patterns have actually been changed dramatically. The shift from making use of health food to manufactured food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health strategies, the general health of individuals in couple of decades have actually been extremely impacted. Presently about 1 billion of the people In United States are obese and at least 300 million of them have obesity. Children likewise facing the problem of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern-day ways to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health issues with the incorporation of made food in the market describe the prevalence of the health issues associated with food system. These concerns are indirectly the result of different practices of the food and drink companies for creating value for their consumers.

Value Production at Corning Glass Works International Case Study Help

Corning Glass Works International Case Study Solution being a giant business in the food and drink industry, provides high value to its customers by various methods. Worth production in the food and beverage market is done through 2 methods i.e. taste and schedule of the item. Case Study Solution has a competitive benefit in supplying its products everywhere internationally. Its marketing capability makes it able to target a big base of customers. The business exists in about 200 countries with a large number of well-known global brand names. The everywhere existence of the company items supplies high value to customers.

The company develops value for its customers by means of providing large number of delicious food products including salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the consumer's brain. The Corning Glass Works International Case Study Help together with other giant food and drinks companies create value for its consumers by controling these ingredients in its items. Case Study Help along with other huge companies has an interest in finding methods to increase the customer worth from its items through making use of the vulnerability.

In addition to it, the business likewise produces worth by methods of including the healthy point in its items. The business has actually done specific efforts in order to supply healthy products and lower the share of Corning Glass Works International Case Study Help in general environmental devastation. Case Study Analysis has actually taken specific actions related to the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and commitments connected to Case Study Solution products, marketplace and the neighborhood.

All of these ways have been successful at creating value for the business customers. These methods have likewise lead to the increased environmental concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for producing customer value deals with high amount of criticism. These ingredients are the primary cause of particular fatal diseases in human including weight problems, diabetes, heart diseases etc. Increasing health associated problems have raised the criticism for Corning Glass Works International Case Study Help.

Useful Role of Significant Food and Drink Companies in Addressing Social and Ecological Expenses Associated with the Industry

Certainly, major food and drink business including company, and so on can play an useful function in resolving social and eco-friendly costs related to the industry. The ecological costs connected to food and drink market include the environmental devastation due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a huge danger to the presence of humankind in future.

Significant reason for these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and drink companies need to play a constructive function in attending to these concerns to remove their development restrictions related to the criticism from the environmental communities.

In order to address these problems, the companies might either decrease their usage of nitrogen rich components or take particular steps to lower the quantity of nitrogen in the overall environment. The business should prevent use of nitrogen fertilizers and ought to seek the items of those farmers that do not use fertilizers for their crop. The companies might also invest in reducing greenhouse gas emissions worldwide. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

In addition to the environmental expenses there are particular social costs related to the food and drink industry which must be attended to by the giant food and drink business to achieve the market growth and to avoid the criticism from the environmental neighborhoods. Social expenses connected with the industry consists of the increasing health issues connected to weight problems, heart disease, diabetes and so on. However, the huge companies could play an useful role in resolving these issues.

The business might move towards healthier items by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in deadly human diseases. In addition to it, the business must use more healthy ingredients instead of derivatives of Corn and Soy to increase variety of calories from their products. The business might likewise do efforts to move consumer tastes towards healthy products as they have actually managed the customer taste for couple of years. In this way the huge food and beverage companies might play a constructive function in dealing with social and eco-friendly expenses related to the market.

Evaluation of Sustainability at Corning Glass Works International Case Study Help

There was a prospective shift in the business method and objectives at Case Study Analysis. The new CEO was focused on purchasing healthier items for attaining sustainable development for the business along with providing healthier future for individuals and the planet both. Under the new vision, the motto of the business was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced particular goals and commitments connected to human sustainability and the ecological sustainability. Corning Glass Works International Case Study Solution got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce different healthier products in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand, the items of Quaker Oats consisted of several components which were harmful to health. These dangerous active ingredients were not marketed which have actually become the base for criticism over the healthy brand names of Corning Glass Works International Case Study Analysis.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International Case Study Solution has taken specific sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy associated to schools. The business markets just low calories and healthy beverages options in schools.
Case Study Analysis
Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy items in its portfolio. The business has actually increased its research and advancement budget plan and has introduced an army of health scientists to create particular healthy products.

Ecological Sustainability

In addition to the human sustainability, Corning Glass Works International Case Study Analysis has taken numerous actions towards ecological sustainability. The business has actually committed to different objectives associated with water, land, product packaging, climate change and community. In this regard, the business devoted to reduce its product packaging by millions of tones to prevent high quantity of wastes. Furthermore, the company has devoted to reduce greenhouse gas emissions together with the achievement of effectiveness in the energy use. business has likewise tried specific philanthropic activities including a dedication to supply safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be determined that the company has actually taken several steps towards human and ecological sustainability. Nevertheless these actions are still not sufficient to achieve the desired commercial growth and to lower the criticism over the social responsibility of Corning Glass Works International Case Study Analysis.

Alternatives

Certain long term strategic alternatives could be obtained for the business on the basis of above analysis. These options can be evaluated on the basis of the truth that how the alternative would make it possible for the company to accomplish its objective of prospective growth and reduce the criticism over the business. Additionally, the options could be examined on the basis of the time frame that would be taken by an alternative to be implemented together with the expense and dangers connected to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The primary step that Corning Glass Works International Case Study Solution might take is to present a brand-new product line related to healthy food and drinks. The business has currently presented certain heath associated brand names, but, the number of these brand names in its portfolio is not prospective to minimize the criticism and attain prospective growth. Therefore, the company needs to introduce a large range of healthier products by using its significant research and advancement expenditures. The advantages and disadvantages associated with the intro of a healthy line of product in the portfolio are provided listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social obligation by compensation of the dangerous products with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Substantial expense of research and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the possible growth and lower the criticism is to obtain the health associated business at a high level. Investment in these kind of companies would allow Corning Glass Works International Case Study Solution to introduce a large variety of much healthier products within a short time duration without any requirement of substantial research and development expenditures. The advantages and disadvantages related to alternative 3 are provided listed below:

Pros:

• Conserving of big quantity of research and development costs for new product advancement.
• Incorporation of brand-new products within 2 years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the harmful items with healthy products.

Cons:

• The acquisition may not show to change the image of Corning Glass Works International Case Study Solution as in case of Quake Oats.
• Requirement of big amount of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International Case Study Help is to replace all of its harmful items with healthier products. This could be a substantial shift in the business strategy and business model at business. The replacement of harmful items with healthier items would entirely alter the marketplace position of the business and would require a large number of needed steps to be taken. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Change of market position of Corning Glass Works International Case Study Help
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of harmful products.
• Big cost of research and advancement needed to build brand-new healthy products.
• Worker might resist over the change in the business model and service strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the current market circumstance, Case Study Solution is advised to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to save of big amount of research study and development costs for brand-new product advancement. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the capability to target big number of customers.

This Corning Glass Works International case study is writen by : Christopher A Bartlett




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