Corning Glass Works International Case Study Help

Disclaimer: The content you are reading is just a format on how a case should be solved.
This is not the actual case solution. To get the case solution place your order on the site and contact website support.

Home >> Christopher A Bartlett >> Corning Glass Works International

Corning Glass Works International Case Solution

Corning Glass Works International Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink market. business is a prominent brand in convenient snacks, foods and drinks with its presence in about 200 countries.
Case Study Solution
The report includes a deep analysis of various aspects of the social responsibilities of significant companies in the food and beverage industry in general, and Case Solution in specific. It also offers an analysis of the growing health and ecological concerns consisting of weight problems, heart diseases, environmental destruction and so on in the Western countries and the role of the business in the food and drink industry to resolve these problems. The report also provides an evaluation of the extent of sustainability and CSR in the Corning Glass Works International Case Study Help's service method together with the determination of how Case Study Help develops value for its customers. The report also offers specific tactical options for business to integrate the criticism over its social obligation with particular suggestions and an implementation plan.

Problems Recognition

The giant food and drink company was going through a criticism over its responsibility towards various social and environmental concerns consisting of; weight problems, heart diseases, ecological destruction and so on. These criticisms lead, to reassess about the corporate method of Corning Glass Works International Case Study Help. The Christopher A Bartlett has actually understood that the total society, the way of life of people and individuals at whole have actually been altered now. In this scenario with increasing trends towards much healthier items and the increasing environmental concerns, Case Study Analysis needs to change its direction towards healthier items. Although, Case Study Help had actually taken certain important steps relating to the environmental impacts of its products, but, these actions are inadequate to end up the criticism over the company's responsibility towards social and environmental problems. The needed to take specific strategic steps to alter the market position of its certain well-known brand names and present Online Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink business ought to use their power to shift the customer taste towards much healthier items to remove the constraints in the growth of food market.

Critical Analysis

The shift from the usage of natural food to manufactured food has extremely impacted the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market explain the prevalence of the health problems related to food system. These issues are indirectly the result of various practices of the food and drink companies for creating value for their customers.

Value Development at Corning Glass Works International Case Study Analysis

Corning Glass Works International Case Study Solution being a huge business in the food and drink industry, supplies high value to its consumers by numerous means. Case Study Solution has a competitive advantage in supplying its products far and large worldwide. The company is provided in about 200 countries with a large number of famous international brand names.

The business produces worth for its consumers by ways of providing big number of delicious food items consisting of salt, fat and sugar, which are the components that are straight linked with the emotional core of the consumer's brain. The Corning Glass Works International Case Study Help along with other giant food and drinks companies produce value for its consumers by controling these active ingredients in its items. Case Study Help in addition to other huge business is interested in discovering methods to increase the consumer worth from its products through making use of the vulnerability.

Together with it, the company also produces worth by methods of including the healthy point in its items. The business has done certain efforts in order to provide healthy items and decrease the share of Corning Glass Works International Case Study Solution in overall environmental devastation. Case Study Help has actually taken particular actions connected to the sustainability of people and environment including the 2009 statement of the ambitious objectives and commitments connected to Case Study Solution products, market and the neighborhood.

All of these means have been successful at developing value for the Case Study Help customers. Increasing health associated issues have actually raised the criticism for Case Study Solution.

Constructive Role of Major Food and Beverage Companies in Dealing With Social and Ecological Expenses Associated with the Market

Major food and beverage companies including Corning Glass Works International Case Study Solution etc. can play a positive function in attending to social and eco-friendly costs associated with the market. The ecological expenses connected to food and drink market consist of the ecological destruction due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a huge threat to the presence of humankind in future.

Significant cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Food and beverage business must play a positive function in resolving these concerns to remove their development restraints related to the criticism from the environmental neighborhoods.

In order to address these issues, the business might either reduce their usage of nitrogen abundant components or take certain steps to reduce the amount of nitrogen in the total environment. The business should avoid use of nitrogen fertilizers and must search out the items of those farmers that do not use fertilizers for their crop. Additionally, the companies could likewise buy lowering greenhouse gas emissions worldwide. For instance, the companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly expenses there are certain social costs related to the food and drink market which must be addressed by the giant food and beverage business to accomplish the market development and to avoid the criticism from the ecological neighborhoods. Social expenses associated with the industry consists of the increasing health concerns connected to obesity, heart problem, diabetes and so on. The huge companies could play a constructive role in addressing these issues.

The companies could move towards healthier products by minimizing the amount of toxic substances in their processed foods i.e. dioxin, which might lead to fatal human illness. In addition to it, the companies should utilize more nutritious active ingredients rather than derivatives of Corn and Soy to increase number of calories from their products. The business could also do efforts to shift customer tastes towards healthy products as they have controlled the customer taste for few decades. In this way the huge food and drink business might play a constructive function in dealing with social and environmental costs connected to the market.

Assessment of Sustainability at Corning Glass Works International Case Study Solution

There was a potential shift in the corporate method and objectives at Case Study Solution. The brand-new CEO was concentrated on purchasing much healthier products for achieving sustainable growth for the company together with offering healthier future for the people and the planet both. Under the new vision, the motto of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce different much healthier items in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quaker Oats contained numerous active ingredients which were dangerous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Corning Glass Works International Case Study Solution has taken specific sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing method related to schools. The company markets just low calories and nutritious drinks options in schools.
Case Study Analysis
Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy items in its portfolio. The business has actually increased its research and development budget and has presented an army of health researchers to design particular healthy items.

Ecological Sustainability

Along with the human sustainability, Corning Glass Works International Case Study Analysis has actually taken numerous steps towards environmental sustainability. The company has actually committed to different objectives related to water, land, product packaging, environment modification and community. In this regard, the business committed to reduce its packaging by millions of tones to avoid high quantity of wastes. Moreover, the business has committed to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy use. company has actually likewise attempted particular humanitarian activities including a commitment to provide safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be determined that the company has taken numerous steps towards human and ecological sustainability. These actions are still not enough to attain the desired commercial growth and to lower the criticism over the social obligation of Case Study Help.


Certain long term strategic options might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the reality that how the alternative would allow the company to achieve its objective of possible development and decrease the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and risks related to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The very first action that Corning Glass Works International Case Study Help might take is to present a new item line related to healthy food and drinks. The business must present a broad range of healthier products by using its considerable research and advancement expenditures.


• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility by compensation of the harmful products with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of harmful items.
• The hazardous items in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Substantial expense of research and development needed to construct new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the possible growth and decrease the criticism is to get the health associated business at a high level. Investment in these type of business would enable Corning Glass Works International Case Study Solution to introduce a large variety of healthier products within a short time duration without any requirement of substantial research and development expenses. The pros and cons connected to alternative 3 are provided below:


• Conserving of substantial amount of research study and advancement expenses for new product advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social obligation by compensation of the hazardous items with healthy items.


• The acquisition might not show to change the image of Corning Glass Works International Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the healthier products due to the addicting nature of dangerous items.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Corning Glass Works International Case Study Solution is to change all of its dangerous products with much healthier items. This could be a substantial shift in business technique and business design at company. The replacement of harmful items with healthier products would totally alter the market position of the business and would need a large number of necessary actions to be taken. The benefits and drawbacks related to alternative 3 are offered below:


• Modification of market position of Corning Glass Works International Case Study Help
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social duty


• Risk of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addicting nature of dangerous products.
• Substantial expense of research and advancement needed to develop brand-new healthy products.
• Worker may resist over the modification in the business model and service strategy.
• Variety of years required for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, concerns faced by the company and the current market scenario, Corning Glass Works International Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of big quantity of research and development expenses for brand-new product development. Along with it, acquisitions would enable incorporation of new products within 2 years together with the ability to target large number of customers. Additionally, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need substantial quantity of investment funds. The companies may not be able to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, business might prove to be successful in achieving the targets.

This Corning Glass Works International case study is writen by : Christopher A Bartlett

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations