Corning Incorporated: A Network Of Alliances Case Study Solution

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Corning Incorporated: A Network Of Alliances Case Help

Corning Incorporated: A Network Of Alliances Case Study Help is a popular name of a New York based, world's leading organization in the food and drink industry. company is a leading brand in practical snacks, foods and beverages with its existence in about 200 nations.
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The report contains a deep analysis of different elements of the social duties of major companies in the food and beverage market in general, and company in specific. The report also supplies an assessment of the level of sustainability and CSR in the Corning Incorporated: A Network Of Alliances Case Study Solution's service technique along with the determination of how Case Study Help produces worth for its consumers.

Issues Identification

Case Study Analysis had actually taken specific important actions regarding the environmental impacts of its items, but, these actions are not enough to end up the criticism over the business's obligation towards social and ecological issues. This is required to take specific tactical actions to change the market position of its specific well-known brands and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and drink companies must use their power to shift the consumer taste towards healthier items to get rid of the constraints in the growth of food industry.

Critical Analysis

The shift from the usage of natural food to produced food has actually highly affected the health of the customers. All of the data related to the health issues with the incorporation of made food in the market discuss the occurrence of the health concerns related to food system. These concerns are indirectly the result of various practices of the food and drink companies for creating worth for their consumers.

Value Production at Corning Incorporated: A Network Of Alliances Case Study Solution

Corning Incorporated: A Network Of Alliances Case Study Help being a huge company in the food and drink market, provides high value to its consumers by different ways. Value production in the food and drink industry is done through 2 ways i.e. taste and schedule of the product. Case Study Solution has a competitive benefit in offering its products everywhere globally. Its marketing capability makes it able to target a large base of customers. The company exists in about 200 countries with a large number of popular international brand names. The everywhere existence of the company items offers high value to consumers.

The company produces worth for its customers by ways of supplying large number of yummy food products consisting of salt, fat and sugar, which are the components that are directly connected with the psychological core of the customer's brain. The Corning Incorporated: A Network Of Alliances Case Study Solution in addition to other huge food and drinks business develop worth for its consumers by manipulating these components in its items. Case Study Solution together with other giant companies has an interest in discovering methods to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the company also creates value by ways of incorporating the healthy point in its items. The business has actually done certain efforts in order to supply healthy items and decrease the share of Corning Incorporated: A Network Of Alliances Case Study Help in overall ecological destruction. Case Study Help has taken certain actions connected to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and commitments associated with Case Study Help items, marketplace and the community.

All of these means have actually been successful at creating value for the Case Study Help consumers. Increasing health related problems have actually raised the criticism for Case Study Analysis.

Useful Role of Major Food and Beverage Companies in Attending To Social and Ecological Expenses Related To the Market

Certainly, major food and drink business including company, and so on can play a positive function in resolving social and eco-friendly costs related to the industry. The ecological costs related to food and drink industry include the environmental devastation due to the increase of nitrogen which has actually resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a big threat to the presence of humanity in future.

Significant reason for these environmental modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and beverage companies should play an useful function in attending to these problems to remove their growth restraints related to the criticism from the environmental communities.

In order to deal with these concerns, the business could either minimize their usage of nitrogen abundant components or take particular steps to lower the quantity of nitrogen in the total environment. The companies must prevent use of nitrogen fertilizers and should search out the items of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in reducing greenhouse gas emissions worldwide. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the ecological expenses there are certain social expenses connected with the food and drink industry which need to be resolved by the giant food and drink business to achieve the industry growth and to avoid the criticism from the ecological communities. Social expenses associated with the industry consists of the increasing health problems connected to obesity, heart problem, diabetes etc. Nevertheless, the giant companies could play a positive role in addressing these problems.

The business could move towards healthier products by decreasing the amount of toxic compounds in their processed foods i.e. dioxin, which could lead to deadly human diseases. Along with it, the business must utilize more healthy ingredients instead of derivatives of Corn and Soy to increase number of calories from their products. The business might likewise do efforts to move consumer tastes towards healthy items as they have controlled the customer taste for few years. In this way the giant food and beverage companies might play a constructive function in addressing social and ecological costs related to the market.

Evaluation of Sustainability at Corning Incorporated: A Network Of Alliances Case Study Analysis

There was a prospective shift in the corporate method and objectives at Case Study Analysis. The brand-new CEO was concentrated on investing in much healthier products for accomplishing sustainable growth for the business along with supplying healthier future for individuals and the world both. Under the new vision, the motto of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce different much healthier items in its portfolio. Despite of being considered a Case Help's healthy brand, the products of Quaker Oats consisted of numerous components which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Corning Incorporated: A Network Of Alliances Case Study Solution has actually taken certain sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and nutritious beverages options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The company has increased its research study and advancement budget and has introduced an army of health scientists to design specific healthy products.

Ecological Sustainability

In this regard, the company committed to minimize its packaging by millions of tones to avoid high amount of wastes. The business has actually devoted to lower greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be determined that the business has taken numerous actions towards human and ecological sustainability. Nevertheless these actions are still not sufficient to attain the preferred commercial development and to lower the criticism over the social responsibility of Corning Incorporated: A Network Of Alliances Case Study Solution.


Certain long term tactical alternatives could be derived for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the option would allow the company to achieve its goal of possible growth and decrease the criticism over the company. Moreover, the alternatives could be assessed on the basis of the time frame that would be taken by an option to be executed in addition to the expense and dangers connected to the option

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that Corning Incorporated: A Network Of Alliances Case Study Help might take is to introduce a new item line related to healthy food and drinks. The business must present a large range of much healthier items by using its significant research study and advancement expenditures.


• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by compensation of the hazardous items with healthy items.
• Could be executed within couple of years i.e. 3 to 5 years.


• Danger of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addictive nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Huge expense of research study and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the prospective growth and lower the criticism is to get the health related companies at a high level. Investment in these kind of companies would enable Corning Incorporated: A Network Of Alliances Case Study Analysis to present a big range of much healthier items within a short time duration without any need of considerable research study and development expenses. The benefits and drawbacks related to alternative 3 are given below:


• Conserving of big quantity of research and development expenses for new product development.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social obligation by payment of the dangerous items with healthy products.


• The acquisition might not prove to alter the image of Corning Incorporated: A Network Of Alliances Case Study Analysis as in case of Quake Oats.
• Requirement of big quantity of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addictive nature of hazardous items.
• The harmful items in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Corning Incorporated: A Network Of Alliances Case Study Solution is to change all of its harmful items with healthier items. The replacement of dangerous items with healthier items would totally alter the market position of the business and would require a large number of required steps to be taken.


• Change of market position of Corning Incorporated: A Network Of Alliances Case Study Analysis
• Capability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social responsibility


• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addicting nature of hazardous products.
• Huge cost of research and advancement needed to build new healthy items.
• Worker might resist over the modification in business model and service strategy.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns faced by the business and the current market circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the company to save of big quantity of research and advancement expenses for brand-new product advancement. Along with it, acquisitions would enable incorporation of new products within 2 years along with the ability to target big number of customers.

This Corning Incorporated: A Network Of Alliances case study is writen by : Christopher A Bartlett

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