Jollibee Foods Corporation (A) And (B) Case Study Solution

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Jollibee Foods Corporation (A) And (B) Case Help

Jollibee Foods Corporation (A) And (B) Case Study Solution is a popular name of a New York based, world's leading organization in the food and drink industry. Case Study Help is a prominent brand in convenient snacks, foods and beverages with its existence in about 200 countries. Significant brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere locations. Moreover, the business is doing efforts to make item advancement as its new source of competitive advantage.
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The report includes a deep analysis of various elements of the social responsibilities of major companies in the food and beverage industry in general, and company in specific. The report also provides an evaluation of the degree of sustainability and CSR in the Jollibee Foods Corporation (A) And (B) Case Study Analysis's business method along with the determination of how Case Study Analysis produces value for its customers.

Issues Recognition

Case Study Help had actually taken specific vital steps regarding the ecological effects of its items, but, these actions are not enough to end up the criticism over the company's duty towards social and eco-friendly concerns. This is required to take certain strategic steps to change the market position of its specific well-known brands and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and drink companies must use their power to move the customer taste towards healthier products to get rid of the restraints in the growth of food market.

Important Analysis

For the couple of decades, customer food patterns have actually been changed drastically. The shift from the use of natural food to manufactured food has actually extremely affected the health of the consumers. Despite of the discovery of modern health strategies, the overall health of people in couple of decades have been extremely impacted. Currently about 1 billion of the people In United States are overweight and a minimum of 300 million of them have obesity. Children likewise facing the problem of weight problems. The ratios of weight problems in 1980s are quite various from the present ratios. Despite of discovery of health strategies and modern-day ways to control weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of produced food in the market describe the prevalence of the health issues related to food system. These problems are indirectly the outcome of various practices of the food and beverage business for producing worth for their customers.

Worth Development at Jollibee Foods Corporation (A) And (B) Case Study Help

Jollibee Foods Corporation (A) And (B) Case Study Analysis being a huge business in the food and beverage industry, provides high worth to its consumers by various methods. Case Study Analysis has a competitive benefit in providing its items far and wide globally. The company is provided in about 200 countries with a large number of well-known worldwide brands.

The business develops worth for its customers by means of providing large number of yummy food products including salt, fat and sugar, which are the components that are directly linked with the psychological core of the customer's brain. The Jollibee Foods Corporation (A) And (B) Case Study Analysis in addition to other giant food and beverages companies produce worth for its consumers by manipulating these components in its products. Case Study Analysis together with other giant companies has an interest in discovering methods to increase the customer worth from its items through exploiting the vulnerability.

Along with it, the business also creates value by means of integrating the healthy point in its items. The business has actually done certain efforts in order to offer healthy products and decrease the share of Jollibee Foods Corporation (A) And (B) Case Study Solution in total ecological destruction. Case Study Solution has actually taken particular actions connected to the sustainability of people and environment including the 2009 statement of the ambitious goals and commitments related to Case Study Analysis items, market and the neighborhood.

All of these means have achieved success at producing value for the company customers. However, these ways have likewise result in the increased environmental concerns and the criticism over the business's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the business products for creating customer value deals with high amount of criticism. These ingredients are the primary reason for certain fatal illness in human consisting of weight problems, diabetes, cardiovascular disease and so on. Increasing health related problems have raised the criticism for Jollibee Foods Corporation (A) And (B) Case Study Analysis.

Positive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Connected With the Industry

Undoubtedly, significant food and drink business including business, etc. can play an useful role in dealing with social and eco-friendly expenses related to the market. The environmental expenses related to food and drink market include the ecological destruction due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a big risk to the existence of humankind in future.

Significant reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Therefore, food and drink business need to play a positive role in addressing these concerns to remove their growth restrictions associated with the criticism from the ecological communities.

In order to deal with these issues, the companies could either decrease their usage of nitrogen abundant components or take particular steps to lower the quantity of nitrogen in the overall environment. The companies need to prevent usage of nitrogen fertilizers and should locate the items of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in decreasing greenhouse gas emissions worldwide. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological expenses there are certain social expenses related to the food and drink industry which must be addressed by the huge food and beverage business to achieve the market growth and to avoid the criticism from the ecological communities. Social costs connected with the market includes the increasing health issues connected to weight problems, heart disease, diabetes and so on. The huge business could play an useful function in attending to these issues.

The companies might move towards more healthy items by reducing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in fatal human illness. The business might likewise do efforts to shift consumer tastes towards healthy items as they have controlled the consumer taste for couple of decades.

Assessment of Sustainability at Jollibee Foods Corporation (A) And (B) Case Study Solution

There was a potential shift in the corporate method and objectives at Case Study Analysis. The new CEO was concentrated on purchasing much healthier products for achieving sustainable development for the company in addition to providing healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

The business revealed certain objectives and dedications connected to human sustainability and the environmental sustainability. Jollibee Foods Corporation (A) And (B) Case Study Analysis got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous much healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand name, the products of Quake Oats included a number of active ingredients which were harmful to health. These harmful active ingredients were not promoted which have actually ended up being the base for criticism over the healthy brands of Jollibee Foods Corporation (A) And (B) Case Study Solution.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Jollibee Foods Corporation (A) And (B) Case Study Analysis has actually taken certain sustainability actions for its market places. One of major examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and nutritious drinks choices in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing new and healthy items in its portfolio. The company has increased its research and development spending plan and has presented an army of health scientists to create particular healthy products.

Environmental Sustainability

In addition to the human sustainability, Jollibee Foods Corporation (A) And (B) Case Study Analysis has taken several steps towards ecological sustainability. The business has devoted to numerous goals associated with water, land, product packaging, climate change and neighborhood. In this regard, the company committed to minimize its product packaging by countless tones to avoid high quantity of wastes. Additionally, the company has devoted to lower greenhouse gas emissions together with the achievement of effectiveness in the energy use. business has also attempted particular humanitarian activities including a dedication to provide safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it might be figured out that the company has actually taken several actions towards human and environmental sustainability. These actions are still not sufficient to attain the desired industrial development and to decrease the criticism over the social obligation of Case Study Help.


Certain long term strategic alternatives could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would allow the business to accomplish its goal of prospective growth and decrease the criticism over the business. Moreover, the alternatives might be examined on the basis of the time frame that would be taken by an alternative to be implemented together with the expense and dangers related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first action that Jollibee Foods Corporation (A) And (B) Case Study Analysis could take is to introduce a new product line related to healthy food and beverages. The business needs to introduce a wide range of much healthier items by utilizing its considerable research and development expenditures.


• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by settlement of the dangerous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The dangerous products in the product portfolio may make the incorporation of healthy products fail to lower criticism.
• Substantial expense of research study and advancement required to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the prospective development and reduce the criticism is to obtain the health related companies at a high level. Investment in these kind of companies would allow Jollibee Foods Corporation (A) And (B) Case Study Help to introduce a large variety of healthier products within a short time period without any requirement of substantial research and advancement expenditures. The benefits and drawbacks connected to alternative 3 are given listed below:


• Conserving of huge quantity of research study and development costs for new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social duty by payment of the harmful products with healthy items.


• The acquisition might not show to change the image of Jollibee Foods Corporation (A) And (B) Case Study Help as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addicting nature of dangerous items.
• The harmful products in the item portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Jollibee Foods Corporation (A) And (B) Case Study Analysis is to change all of its dangerous products with much healthier items. The replacement of dangerous items with healthier items would totally change the market position of the business and would need a large number of required steps to be taken.


• Modification of market position of Jollibee Foods Corporation (A) And (B) Case Study Help
• Ability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social responsibility


• Risk of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addicting nature of hazardous items.
• Huge cost of research study and development required to develop new healthy items.
• Employee may resist over the modification in the business model and company technique.
• Variety of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns faced by the business and the existing market situation, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to conserve of huge quantity of research and advancement costs for new item development. Along with it, acquisitions would enable incorporation of new products within 2 years along with the ability to target big number of consumers.

This Jollibee Foods Corporation (A) And (B) case study is writen by : Christopher A Bartlett

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