Jollibee Foods Corporation (A) And (B) Case Study Analysis

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Jollibee Foods Corporation (A) And (B) Case Analysis

Jollibee Foods Corporation (A) And (B) Case Study Help is a widely known name of a New york city based, world's leading organization in the food and drink market. Case Study Solution is a leading brand name in convenient treats, foods and drinks with its existence in about 200 nations. Significant brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the item at everywhere locations. Furthermore, the business is doing efforts to make product development as its brand-new source of competitive advantage.
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The report contains a deep analysis of numerous aspects of the social duties of major companies in the food and drink market in basic, and business in specific. The report likewise supplies an evaluation of the degree of sustainability and CSR in the Jollibee Foods Corporation (A) And (B) Case Study Help's service technique along with the decision of how Case Study Solution produces worth for its consumers.

Issues Recognition

The huge food and beverage business was going through a criticism over its responsibility towards numerous social and eco-friendly problems consisting of; obesity, cardiovascular disease, ecological devastation and so on. These criticisms lead, to rethink about the business technique of Jollibee Foods Corporation (A) And (B) Case Study Solution. The Christopher A Bartlett has recognized that the general society, the way of life of people and the people at whole have been altered now. In this circumstance with increasing patterns towards healthier products and the increasing environmental concerns, Case Study Solution needs to alter its instructions towards healthier items. Although, Case Study Solution had taken certain vital actions regarding the environmental effects of its items, however, these steps are insufficient to end up the criticism over the business's obligation towards social and ecological concerns. Therefore, the is required to take specific tactical actions to alter the marketplace position of its specific well-known brands and present Jollibee Foods Corporation (A) And (B) Case Study Help as a company producing healthy products in the market. In this regard, Case Study Help and other food and beverage companies need to use their power to shift the consumer taste towards healthier items to eliminate the constraints in the growth of food market.

Vital Analysis

The shift from the use of natural food to made food has actually highly affected the health of the customers. All of the information related to the health concerns with the incorporation of made food in the market describe the occurrence of the health issues related to food system. These issues are indirectly the outcome of numerous practices of the food and drink business for creating worth for their customers.

Worth Creation at Jollibee Foods Corporation (A) And (B) Case Study Help

Jollibee Foods Corporation (A) And (B) Case Study Solution being a huge company in the food and drink industry, provides high worth to its consumers by different ways. Case Study Analysis has a competitive advantage in supplying its products far and wide worldwide. The business is provided in about 200 countries with a big number of famous global brand names.

Moreover, the company produces value for its consumers by means of offering a great deal of tasty food including salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the psychological core of the consumer's brain. The Jollibee Foods Corporation (A) And (B) Case Study Analysis in addition to other huge food and drinks companies develop worth for its customers by controling these active ingredients in its products. Case Study Analysis along with other giant business has an interest in discovering methods to increase the consumer value from its products through exploiting the vulnerability.

In addition to it, the company likewise produces value by ways of integrating the healthy point in its products. The company has actually done particular efforts in order to offer healthy products and reduce the share of Jollibee Foods Corporation (A) And (B) Case Study Analysis in total environmental destruction. Case Study Solution has actually taken certain actions associated with the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and dedications related to Case Study Analysis items, market and the neighborhood.

All of these ways have been successful at creating value for the company customers. These means have also lead to the increased environmental concerns and the criticism over the company's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the business items for creating customer value faces high quantity of criticism. These components are the primary reason for specific fatal diseases in human consisting of obesity, diabetes, heart problem and so on. Increasing health associated concerns have raised the criticism for Jollibee Foods Corporation (A) And (B) Case Study Analysis.

Positive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Expenses Associated with the Market

Certainly, significant food and drink companies including company, and so on can play a constructive function in resolving social and ecological costs connected with the market. The eco-friendly expenses connected to food and drink market consist of the ecological destruction due to the influx of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big risk to the existence of humanity in future.

Significant reason for these environmental modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Therefore, food and beverage business need to play a constructive function in attending to these problems to remove their development restraints related to the criticism from the environmental neighborhoods.

In order to address these problems, the business could either minimize their usage of nitrogen abundant active ingredients or take certain actions to lower the amount of nitrogen in the overall environment. The business ought to prevent usage of nitrogen fertilizers and should locate the items of those farmers that do not utilize fertilizers for their crop. Moreover, the business could likewise purchase lowering greenhouse gas emissions worldwide. For instance, the companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the ecological costs there are particular social expenses associated with the food and drink market which must be addressed by the giant food and beverage companies to accomplish the industry development and to avoid the criticism from the environmental neighborhoods. Social costs related to the industry consists of the increasing health concerns connected to weight problems, cardiovascular disease, diabetes and so on. The giant business could play an useful role in dealing with these concerns.

The companies might move towards more healthy products by reducing the amount of harmful substances in their processed foods i.e. dioxin, which might result in lethal human illness. Along with it, the business must utilize more nutritious ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The business could likewise do efforts to shift customer tastes towards healthy products as they have actually managed the customer taste for couple of decades. In this method the huge food and drink business could play a constructive role in dealing with social and eco-friendly costs connected to the market.

Examination of Sustainability at Jollibee Foods Corporation (A) And (B) Case Study Analysis

There was a prospective shift in the business technique and objectives at Case Study Help. The brand-new CEO was concentrated on buying much healthier items for achieving sustainable development for the business together with offering healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce various much healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the products of Quaker Oats included several ingredients which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Jollibee Foods Corporation (A) And (B) Case Study Help has actually taken specific sustainability steps for its market locations. One of major examples in this regard is the Business's marketing method related to schools. The company markets just low calories and nutritious beverages choices in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy items in its portfolio. The company has actually increased its research and development budget and has actually presented an army of health scientists to design particular healthy items.

Ecological Sustainability

In this regard, the company committed to reduce its packaging by millions of tones to prevent high amount of wastages. The business has dedicated to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it could be figured out that the company has actually taken several actions towards human and environmental sustainability. Nevertheless these steps are still not enough to attain the preferred commercial development and to lower the criticism over the social responsibility of Jollibee Foods Corporation (A) And (B) Case Study Analysis.


Certain long term tactical options might be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the truth that how the alternative would allow the business to achieve its objective of possible development and decrease the criticism over the business. Moreover, the options could be evaluated on the basis of the time frame that would be taken by an alternative to be carried out in addition to the cost and threats related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The first step that Jollibee Foods Corporation (A) And (B) Case Study Analysis could take is to present a brand-new product line related to healthy food and beverages. Although, the company has actually currently presented specific heath related brands, but, the number of these brands in its portfolio is not potential to decrease the criticism and attain prospective development. Therefore, the business ought to introduce a vast array of much healthier items by using its considerable research and advancement expenses. The benefits and drawbacks associated with the intro of a healthy product line in the portfolio are given below:


• Capability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by compensation of the harmful items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addicting nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to minimize criticism.
• Huge expense of research and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the potential development and minimize the criticism is to acquire the health related companies at a high level. Financial investment in these kind of companies would permit Jollibee Foods Corporation (A) And (B) Case Study Solution to present a big range of much healthier products within a brief time duration without any requirement of considerable research study and development expenditures. The pros and cons connected to alternative 3 are provided below:


• Conserving of substantial amount of research and advancement costs for new item development.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social obligation by compensation of the hazardous products with healthy products.


• The acquisition might not prove to alter the image of Jollibee Foods Corporation (A) And (B) Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of harmful products.
• The dangerous items in the product portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Jollibee Foods Corporation (A) And (B) Case Study Analysis is to change all of its dangerous items with healthier products. The replacement of dangerous products with much healthier items would completely alter the market position of the company and would require a big number of essential steps to be taken.


• Modification of market position of Jollibee Foods Corporation (A) And (B) Case Study Analysis
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Fulfillment of the social duty


• Risk of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of hazardous items.
• Big cost of research and development required to construct brand-new healthy items.
• Employee might resist over the change in the business model and service method.
• Number of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues dealt with by the business and the existing industry situation, Jollibee Foods Corporation (A) And (B) Case Study Help is advised to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of huge quantity of research study and advancement expenses for brand-new product development. Together with it, acquisitions would allow incorporation of brand-new items within two years along with the ability to target a great deal of customers. Furthermore, the acquisitions would result in the reduction of the criticism from the concerned organizations.However, the option would need substantial amount of mutual fund. Moreover, the organizations might not be able to reduce the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, company could prove to be effective in attaining the targets.

This Jollibee Foods Corporation (A) And (B) case study is writen by : Christopher A Bartlett

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